central & eastern european wine network. why wine? an important export-import commodity tourist...
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Central & Eastern European
Central & Eastern European
WINE NETWORKWINE NETWORK
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Why wine?Why wine?
• an important export-import commodity
• tourist attraction
• shares the history and soul of the region
• stimulates discussion and better understanding
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The Issue:The Issue:• CE wine regionCE wine region needs better promotionpromotion
and cooperationcooperation instruments in order to face modern challenges: competitioncompetition, sustainabilitysustainability, etc.
• With the increasing incomeincreasing income in CEE people become more aware of the wine culture, and need a comprehen-comprehen-sive guidesive guide to the local producers.
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The Task:The Task:
• PromotionPromotion of local wine producers
• SupportSupport of sustainable production
• CooperationCooperation of regions within and outside the EU
• FacilitationFacilitation of tourism in CE
• ProvisionProvision of extensive and trustworthy information to consumers
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The Idea:The Idea:• Creating a ‘double network’‘double network’: virtual
online community and a real geographic route that can be explored by tourists.
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ExpertsExperts VineyardsVineyards
WineriesWineries
CellarsCellars
ShopsShops
HotelsHotels
LoversLovers
CEE WINE NETWORKCEE WINE NETWORK
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The Website:The Website:Newsletter
Interactive map of the route
Members’ profiles
Advertisements
For producersFor producers
Promotion
Communication & cooperation
Experience & know-how
For consumersFor consumers
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The Route:The Route:
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Timeline:Timeline: 4. Cooperation with 4. Cooperation with certification authoritiescertification authorities and issuing ‘Green’, etc. certificates and membership cards (14 months)(14 months)
5. Becoming self-sustainable 5. Becoming self-sustainable
(24 months)(24 months)
- Different composition of financial resources - Sponsored links, sponsorships, Gold memberships, etc.
6. Prospects for future:6. Prospects for future: expansion to the Balcans, Ukraine, Russia, Caucasus, a chain of regional offices with shops promoting local products…
1.1. Establishing the network Establishing the network (5 months)(5 months)
- Creating the website, office- Collecting information- Establishing partnerships- Promotional programme- Applications2. CE Wine Route 2. CE Wine Route
(9 months)(9 months)- Interactive map- Hospitalityclub-like site with
profiles of participations3. Cooperation with hotels 3. Cooperation with hotels
and travel agencies and travel agencies (11 months)(11 months)
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I
II
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HUNGARYHUNGARY• Budapest Wine Society: http://www.bortarsasag.hu
/en/ • http://www.wineroute.hu/CZCZECH REPUBLICECH REPUBLIC::• Czech Grape and Wine Producers
http://www.wineofczechrepublic.cz• Národní vinařské centrum:
http://www.vinarskecentrum.cz/• Wine Fund of Czech RepublicSLOVAKIA:SLOVAKIA:• www.vinko.skMOLDOVA:MOLDOVA:• http://www.vinmoldova.md/eng/
Partners:Partners:
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Beneficiaries:Beneficiaries:
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Sponsors, orHow we get the EU money
Sponsors, orHow we get the EU money
• EIB grants/loans, least privileged regions (7,6 bil EUR!) http://www.welcomeurope.com/default.asp?id=1110
• ERDF:!http://ec.europa.eu/regional_policy/funds/feder/index_en.htm
• Further reference:– http://www.interreg4c.net/first_call.html
– http://ec.europa.eu/grants/index_en.htm
– http://www.eufunds.bg/?cat=29
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Stage Source of Funding Resources % of the total
budget
Stage 1 EU 30000 100
Sponsors 0 0
Partners 0 0
TOTAL 30000 100
Stage 2 EU 16000 80
Sponsors 2000 10
Partners and own activities 2000 10
TOTAL 20000 100
Stage 3 EU 10000 50
Sponsors 2000 10
Partners and own activities 8000 40
TOTAL 20000 100
Stage 4 EU 7000 30,4
Sponsors 2300 10
Partners and own activities 13700 59,6
TOTAL 23000 100
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Stage Items/Services Price, single item Number of items Total cost
Stage 1 Rent of premises 500 5 2500
Webpage design, updating 1000+5*200 2000
PR + marketing costs 1000+5*500 3500
Transportation 10000 10000
Communication 300 5 1500
IT + office equipment 6000
Office materials 150 5 750
Fees for staff 950 8 7600
TOTAL 27850
Stage 2 Rent of premises 500 4 2000
Webpage design, updating 300+4*200 1100
PR + marketing costs 4*500 2000
Transportation 6000 6000
Communication 300 4 1200
IT + office equipment 250 250
Office materials 200 4 800
Fees for staff 950 4 3800
TOTAL 17150
Stage 3 TOTAL <20000
Stage 4 TOTAL <23000
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Success indicators:Success indicators:
• numbernumber of hits, profiles, memberships• numbernumber of associated producers,
organizations, etc.• numbernumber of booked trips, member’s cards
purchased• economic indicatorseconomic indicators
in individual regions (collecting info about Δ of profits on a monthly basis)
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The team:The team:
Mateusz BiałasAleksey KazarovMagdalena KosovaOleh MyroshnichenkoOleksandr ShumskyyElena Terzi
THANK YOU!THANK YOU!