cemca director's presentation on community media
TRANSCRIPT
4th March 2017
Presented By:Shahid Rasool, Director, CEMCA, New Delhi
CEMCA and Community Media
Commonwealth Heads of Government MeetingVancouver, 1987
Commonwealth of Learning (COL) was created with headquarter in Vancouver, Canada and regional office - Commonwealth Educational Media
Centre for Asia in New Delhi.
CEMCAEducational media centre
for promoting media enabled learning for sustainable development,
among the Asian Countries, of the Commonwealth
Corporate Outcome Deliver quality lifelong learning
opportunities using suitable educational media
for commonwealth Citizens of Asia, Particularly marginalised groups &
youth leading to sustainable livelihood
Works in 8 Commonwealth Countries of Asia, which include Bangladesh, Brunei, India, Malaysia, Maldives, Pakistan, Singapore and Sri Lanka.
CEMCA
CEMCA – Focus Area
Open Educational Resources
Community Learning
Programmes
Gender MainstreamingPersons with disabilities
ICT & Technology
Enabled Learning
Open Distance Learning
Skills & Livelihoods
“Let No One be
Left Behind
”
Community Media
Community media is any form of media that is created and controlled by a community, either a geographic community or a community of identity or interest.
Grassroots media is focused more specifically on “media making” by and for the local community that it serves making the discussion more narrow and precise.
Community Media
A subset focusing on small scale media projects which aim to bring different visions and perspectives to the "codes" that are so easily embedded in the social psyche.
Community Radio
Community radio is a radio service offering a third model of radio broadcasting in addition to commercial and public broadcasting.
Community stations serve geographic communities and communities of interest.
They broadcast content that is popular and relevant to a local, specific audience but is often overlooked by commercial or mass-media broadcasters.
Community radio stations are operated, owned, and influenced by the communities they serve.
They are generally nonprofit and provide a mechanism for enabling individuals, groups, and communities to tell their own stories, to share experiences and, in a media-rich world, to become creators and contributors of media.
In many parts of the world, community radio acts as a vehicle for the community and voluntary sector, civil society, agencies, NGOs and citizens to work in partnership to further community development aims, in addition to broadcasting.
Community Radio
Dr. R. Sreedher, Former Director of CEMCA, who may be referred to as Father of Community Radio in India.
Set Up the first Community Radio in Anna University on Feb 1, 2004
CR in India
CEMCA
Policy Advocacy
CR Awareness
Facilitation for CR
Establishment
Capacity Building
Mentoring for
Content Creation
Community Participatio
ns
Role of CEMCA in CR
CEMCA brought out two volumes of step-by –step guidelines and manual to assist interested organisations to apply for CR License.
Facilitation for New CR Set Up
Community Radio Facilitation Centre (CCFC) was set –up at CEMCA in July 2011 and a special project team constituted.
In Jan 2012, a facilitation unit was created at the MIB premises that provided technical and administrative assistance to visitors as well as to MIB CR Cell.
The project ended in 2013, and CEMCA provided assistance to 72 new applicants for setting up CR stations.
CR Advocacy & Awards
CEMCA assisted follow up through various line ministries to help civil society organisations to get the various clearances for setting up new CR Stations.
CEMCA in collaboration with UNESCO conducts Community Radio Video Challenge for students to make them aware about the power of Community Radios. 4th CRVC scheduled for April 2017.
CEMCA assisted follow up through various line ministries to help civil society organisations to get clearances for setting up new CR Stations.
Policy Advocacy
CEMCA designed an on-line application process for MIB which has considerably simplified and shortened the application process for CR License.
CEMCA has catalysed and raised advocacy issues like improving sustainability of CR stations and in its consultation held at Baramati in September 2008, initiated a dialogue with the Directorate of Audio Visual Publicity (DAVP), the agency responsible for releasing Government Advertisements and Sponsored Programmes for all media to consider putting CRS on their panel.
In 2011 and 2012, MIB and CEMCA co-hosted the First and Second CR Sammelan and Exhibition
CEMCA instituted Awards to celebrate good functioning CR stations.
The 1st national workshop was facilitated by CEMCA in February 2008 to help MIB understand the extent to which CRS were catering to the needs of the community and to provide an opportunity to all the CRS to interact with each other and share their experiences.
CR Sammelans
The 2nd National Capacity Building Workshop for Managers of functional CR stations was held in February 2009 by CEMCA on behalf of MIB.
CEMCA has organized 37 consultations at National, Regional and State level on behalf of Ministry of Information and Broadcasting.
CR Awareness Workshop
CR Awareness workshops aim at making potential organisation aware about the power of community radios, urging them to set up CRS. In these workshops, the participants are provided knowledge about the process of setting up of a CR.
More than 1200 representatives of educational institutions, civil society organisations, NGOs and other institutions eligible and desirous of setting up a CRS have been walked through the entire process.
Science for Women’s Health & Nutrition by DST
2005: Project Conceived,
Designed and Implemented
by Dr. R. Sreedher at
Anna University for India’s first
CRS
2007: Reviewed by DST and offered via CEMCA to all the 13 Community Radio
Stations in the country
2009: Project
extended to another 15
stations again
through CEMCA
2011: 9 CR Stations participated through
CEMCA
2012 – 2015: Project offered by DST through other agencies.
In 2016, DST through CEMCA offered the project to 14 CR Stations, spread across the length and the breadth of the
country
Orientation Workshop
Application for Funding
Shortlisting14 CRS by DST
Baseline Survey
DST’s Local Advisory council
RecommendationCapacity Building
Content Creation – Sample 10 episodes
Programme Production –
355 episodes
Field Activities
Audience Feedback
Project Workflow
CEMCA
Con
duct
ed
Handh
eld C
RS
Conducted
Conducted
Facilitated
Conducted
14,000 communi
ty women
surveyed
140 local experts involved
as advisory
committees3 social
science researche
rs involved
in baseline survey
20 community
radio profession
als involved in Capacity
Dev
140 model half-hour
radio programm
es produced
3 Tribal Communities reached – Kandha, Kotha & Sahriya
CEMCA&
DST
Coverage & Reach
CEMCA Trains 20-25 women from the Community
on Data Collection
GMR Radio, AP
Radio Awaz, MP
Radio Kothagiri, Tamil Nadu
KVK Pravara, Maharashtra
Radio AAP ki Awaz, UP
Radio Bundelkhand, MP
Radio Namaskar, Odisha
Saiyare Jo Radio, Gujarat
Sarathi Jhalak, Karnataka
Data Collected From The Women Of The
Community By The Women Of The Community
Data Entry using Real-time Cloud Computing
Stickers used after Survey and Content C
reated
CR Stations have started broadcasting from 8th March – International Women’s Day
Capacity Building Workshop Done &
10 Sample Episodes produced
Initiatives 2016-17To develop a framework to ensure that
listeners transform to being learners.
Pre-PCF8 workshop in Kuala Lumpur to formulate a model to Transition Listener to Learner TL2L approach to Community Media http://cemca.org.in/ckfinder/userfiles/files/Report%20on%20Pre-PCF%208%20Workshop%20L2L.pdf
Knowledge sharing between Practitioners from Uganda, Kenya and India.
Mr. James Onyango, Education Specialist COL
Ms. Nancy Achieng of KAIPPG, Kenya Dr. Moses Tenywa, AGINSBA, Uganda Dr. R Sreedher, Former Director &
Consultant, CEMCA Ms. Ujjwala Tirkey, DST CR Practitioners from India
Community Radio : TL2L
TL2L Model - Hypothesis
M• Mobilize the community into learning groups:
Strong social capital is essential
U• Understand the learning needs, participatory
content creation, sequencing the learning, delivery plan (structured learning)
S• Synchronise with the enterprise or livelihood
value chain, structure group meetings and synchronise the delivery, facilitate group discussions, community share the experience
F• Synchronous or asynchronous Feedback system,
share the feedback – Integrate multiple media
A• Assess the learning outcome, participatory
evaluation
E• Evaluate the outcome and impact in terms of the
broader objectives such as health, livelihood, empowerment etc
Initiatives 2016-17
Orientation
Baseline Survey
Content Creation
Field ActivitiesMonitoring &
Evaluation
CR Stations Engaged in Skill Mission integrating CLP Model and TL2L approach Bangladesh – Engaged 5 CR Stations & Launching 1
Web Radio North East – Engaged 8 CR Stations from Assam,
Manipur, West Bengal, Bihar & Odisha
Impact Indicators - Enrollment in Skill Development
Courses Number of youth being helped
for Self-Employment Identification & Validation of
existing and traditional skills of the community which has not been listed by government
Finance raised by CR by conducting field activities.
New Age Trends
From Year 2000 to 2016 - 98% decline in Computing Costs 99% decline in Storage Costs
Year 2000 Internet Users – 370
million Broadband Users –
60 million Few mobile apps
existed
Year 2015-16 Internet Users – 3.1
billion Broadband Users –
2.3 billion 226 Mobile aps
downloaded
Geographic Communities
Global Communities
Hybrid Communities due to Migration
Changing Concept of Communities
Emerging Trends
1. Create a comprehensive Technology loop.http://radio.garden/live
2. Convergence - Integrate “Mobile telephony” as a tool for learning and feedback.
3. Usage of Social Media as tool for Community Development