cem [nsw statecon 2014]
TRANSCRIPT
- 1. AIESEC NSW NPS: 40 (54) % Case Open/Case Closed: 100 (100) % Responses: 54 (74) % Promoters: 54 (62)
- 2. 0 20 40 60 80 100 120 NPS % Case Open / Case Closed % Response % Promoters
- 3. Making Every Step Count To be a Customer-Centric organisation
- 4. Who are our customers? University Members (ourselves!) Students EPs Organisations
- 5. What if we had the chance to do it again?
- 6. Right person should have been targeted Students needs and wants should have been considered Emails should have a 24 hour response time for fast, reliable support What can be done?
- 7. Members need to have the right sales training Members need to understand the product they are selling, and the value and benefits What can be done?
- 8. Clear expectations with the EP regarding projects (from the very start!) Take care and build rapport with the EP What can be done? WHAT ABOUT MEMBERS?
- 9. Clear expectations with members regarding commitment (from the very start!) Take care and support each other! What can be done?
- 10. Fast-delivery for a reliable process Adequate research to ensure the customer will be safe and will enjoy their experience What can be done? - EPs
- 11. Fast-delivery for a reliable process Adequate research to ensure the customer have what the right person for the job What can be done? - TNs
- 12. Support EP experiences through constant and effective communication Fast firefighting and problem-solving Being responsible for your actions Reintegration and/or offer post-exchange support What can be done?
- 13. An organisation exists because it provides value to the market
- 14. SoWhat value do we provide? Purpose driven and meaningful experiences Understand our customers Every step counts! People oriented
- 15. CUSTOMER CUSTOMER CUSTOMER CUSTOMER STOMER CUSTOMER CUSTOMER CUSTOMER
- 16. Benefits for us Organizational sustainability Customer loyalty High quality CEM
- 17. Listen to customer needs IN SUMMARY. Training & Knowledge Deliver on your promises
- 18. Customer-centricity is about every team and individual in the organisation, not just customer service It is a journey, not a sprint
- 19. Your promise 3 steps 1 Write down your promise to help your LC deliver high quality customer experience 2 Let the person sitting next to you take a picture of you holding your promise 3 Follow up on each other on May 18th have you delivered on your promise?