Reinventing The Cell Phone

A Sustainable Approach To Meeting The Needs for Communications Services

Kelly Kokaisel | MCAD | Design Green 2010

Overview

Problem

Motivation

Solution

Design

Bottom Line

Opportunities

Conclusion

Problem

Cell Phones Pollute

◦ Cell phones contain many hazardous materials; arsenic, antimony, beryllium, cadmium, copper, lead, nickel and zinc.

◦ These materials cause cancer and various neurological disorders.

◦ Over 32 thousand tons of used cell phones wind up in landfills each year.

◦ Not to mention the pollution from Production (factory pollution & energy), Transportation, Use, and Disposal.

Motivation

Reduce Risk

Increase Market Share

Improve Corporate Image

Solution

A cell phone such as the French ModeLabs one on the right, which adds charging functionality by flipping the keyboard out, is a good start on a new functional design. Additionally, considerations such as below can create an even more efficient and effective phone service.

Reduce pollution by using less toxic materials

Preserve & Restore Natural Capital

Use Closed System Cycle for Less Waste

Focus on Product Service for more satisfied customers

Increase ‘Eco-Efficiency’ By ‘Factor X’

Design

Prevent pollution◦ Using materials that require less extraction and contain more technical & possible

biological nutrients will create less environmental pollution.

Preserve & Restore Natural Capital◦ Using Fair Trade systems and inputs for materials and production treats workers more

fairly, builds corporate image, and reduces risk of negative exposure while being more socially sustainable.

Closed System Cycle: ◦ Designing the cell phone so that it is easily deconstructed and recycled creates less

waste and therefore less pollution, is more economically efficient.

Focus on Product Service for more satisfied customers◦ Creating an ala cart system for phone services, like how many computers are built and

sold today, provides customers with only the services they want while being more economically efficient.

Increase ‘Eco-Efficiency’ By ‘Factor X’◦ Using better materials, sourced through Fair Trade practices, designed with a closed

loop system, and offering ala cart services will create efficiencies many times over the current baseline.

(Triple) Bottom Line

Economy

Environment

Society

Economy

Lower raw material costs

Fewer repairs for customers

Better customer retention

Economy

Environment

The Triple Bottom

Line

Society

•Using recycled materials that require less extraction and Fair Trade systems for production not only reduces production costs (despite the increase cost in using Fair Trade systems), but also improves global economies, which in long run economics make all of us better off.

•Reduced risk of negative exposure reduces financial responsibility of the company.

•An ala cart system for phone services is more economically efficient for both the producer and consumer.

Environment

Less energy

Less material

No ozone depletion

Less smog and acid rain

No global warming

Fewer toxins

Economy

Environment

The Triple Bottom

Line

Society

•Using more technical & biological nutrients will use less energy and raw materials which will create less environmental pollution.

•Using Fair Trade systems saves global endangered lands from being destroyed due to extraction.

•The Closed System Cycle using recycled materials creates less waste and pollution.

Society

Higher quality products

Safer workplaces

Healthier customers

Educated children

Happier plant neighbors

More satisfied employees

Economy

Environment

The Triple Bottom

Line

Society

•Using materials that require less extraction not only saves money and the environment, but also saves resources that societies can use to improve & sustain their way of life and standard of living.

•Using Fair Trade systems not only provides workers a fair wage but also provides them with resources such as health, safety, and education that they may not otherwise have that they can use to be more productive and create higher quality products, making the society more satisfied and socially efficient.

Opportunities

Laws are and need to continue to be passed to keep global markets open which in the long run makes us all better off.

The numbers of green consumers are growing and companies need to be proactive and reactive to these changing needs, aligning themselves with other like minded ecologically conscious initiatives.

Positive environmental activities are seen as reducing risk, which enhances the company reputation as well as the stock price.

Opportunities

ECO-DESIGN WILL HELP DISTINGUISH US AND OUR FIRM

Some of the most respected corporations in the world (Aveda, Walmart, etc.) are taking the lead in eco-designs and are seeing positive feedback which is helping to define them as a trusted producer for the ever-growing population of eco-consumers.

Conclusion

This proposed cell phone redesign will help us to:

DISTINGUISH US AND OUR FIRM

MAKE OUR DESIGNS MORE MARKETABLE

ENHANCE THE QUALITY OF LIFE FOR EVERYONE AROUND THE GLOBE

THANK YOU