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Page 1: Celebrity endorsement

OUTSOURCING INDUSTRY IN INDIA

PROJECT GUIDE

PROF. NEHA MEHTA

PRESENTED BYJULKA MAANIK CHANDER

2014-2015

Page 2: Celebrity endorsement

What is OUTSOURCING ?• Contracting with another company or person to do a

particular thing.• Almost every organization outsource in some way.• The function to be outsourced is considered non-core to

business.• The firm that are providing the outsourcing services aare

third-party providers.• Outsourcing takes many forms – most common forms are

ITO & BPO.• The process encompasses four stages.• Governed by Department of Information Technology under

Ministry of Communications and Information technology.

Page 3: Celebrity endorsement

Five W’s of outsourcing.

• Who should outsource?

• Why should a company outsource?

• What should a company outsource?

• When should a company outsource?

• Where should a company outsource?

Page 4: Celebrity endorsement

• Outsourcing industry has been responsible for boosting country’s economic growth

• Estimated to be worth about $52 Billion• BPO in India is worth $11 Billion• In 2010, a joint study conducted by GLOBAL

SERVICES , media platform for global BPO/IT industry and THOLONS – listed 6 indian cities among world top10 outsourcing destination

• Banglore, Mumbai, Pune, Delhi-NCR, Chennai & Hyderabad

• Employment to millions of people

Present scenario

Page 5: Celebrity endorsement

Benefits

Cost SavingImprove Quality

Operational Expertise

Knowledge

Improved customer

satisfaction

Page 6: Celebrity endorsement

Disadvantages

Compromising confidentiality

Loss of control

Yet to attain exceptinal

quality

Dependency on third party

Less than anticaipated

Savings.

Page 7: Celebrity endorsement

Threats

• China has proved to be the major threat. Cities like Beijing, Shanghai, Shenzen & Dalian

• China industry is worth $150.2 Billion

• Philippines and Malaysia have also taken outsourcing in big way.

• Philippines got a pool of quality talent that can compete and even excel against India

• Rising bill wage of IT Professionals and global finincial meltdown is another threat

Page 8: Celebrity endorsement

• The main difference between KPO & BPO is that BPO mainly deals with technical support, transaction processing, customer care, telemarketing etc and KPO is off-shoring of knowledge intensive business process that require specialized domain expertise.

• For such task KPO requires people with good education background & experts in a particular field

• KPO employees are expected to have better qualification and skills as compared to BPO counterparts

BPO to KPO : up in the value chain