celebrity e commerce case study 5 13-15
TRANSCRIPT
Celebrity E Commerce
Case Study
Social Media Marketing | Email Marketing
Website Optimization | E-commerce
Fan Engagement | Hosting
Introduction
It was our pleasure to serve this well known celebrity
brand and we count this program amongst our most
successful. The following slides feature data that
outlines our joint success.
- Taft Moore
Overview
• Upon our hiring, the client ecommerce program was losing one of three orders as abandoned carts. Sales were also trending down. To build awareness and drive sales we:
• Increased lifestyle posts to social media accounts
• Increased and improved SEO
• Installed an automated email marketing program
• Built a mobile only online store
• Moved both websites to a commercial-grade hosting solution
• Trained and executed email marketing sales campaigns
• Used social media engagement to time promotional campaigns
• Trained staff on execution and website management
991,548 Total Visitors in 12 Months
733,856 Total Online Store Visitors in 12 Months
Date Hired
2.343 Million Organic Facebook “Likes”
Date Hired
Facebook Fans
Facebook Organic vs. Paid Reach
Facebook Shares 77,045 9/12/14
50,000 Emails Collected
Before 3PM:
26 months 18,751 orders
$871,836 in sales
$52,643 in canceled orders
$33,532/month average
After 3PM:
16,357 orders in 12 months
$882,561 in sales
$1,472 in canceled orders
$73,547/month average
$882,561 Sales
Date Hired
Summary
• Facebook ‘Likes’ = 33% increase in total
• Emails = 50,000 collected
• Sales = Plus $40,000 per month
Individual client results may vary depending upon
industry, competition, and overall client commitment.
Contact
Taft Moore
President
3rdPlaceMedia
(818) 800-6999
Mobile | Social | Search