celebrating the world space week to reach a broader audience
TRANSCRIPT
IAC-15-E1.6.7 CELEBRATING THE WORLD SPACE WEEK TO REACH
A BROADER AUDIENCE
Mario M. Arreola-Santander Agencia Espacial Mexicana, Mexico, [email protected]
Carlos DuarteAgencia Espacial Mexicana, Mexico, duarte.carlos@
aem.gob.mx
Mexican Space Agency• New kid on the block– Born by law in July 2010– First appointed Director in November 2011– Low budget– Emphasis in using space S&T for solving national
problems– Highly enthusiastic and motivated workforce
Outreach• How to spread the word with no budget?• Seminars• Space Art contest• Science Fairs• Etc.
Outreach• Promote International Celebrations as– Yuri’s night– First happenings: • Man on the moon, • Mission MSL Curiosity, etc.
–World Space Week
World Space Week• Pilot project in 2013
World Space Week Mexico 2013• Opening Ceremony at–Mexican Congress
• S&T Commission • Astronaut in place• 10 states answered• 11 venues• 9,000 participants
World Space Week Mexico 2014
• House of Senate Inaugurated• Representatives from
– Academia– Industry– Government– ONG
• 22 States participated• 85 Venues• 800+ activities; more than • 75,000+ participants
World Space Week Mexico 2015• Senate Press Conference• All 32 States• 175 venues– Universities–Museums– National Youth Institute– SCT Network PMC– NGO´s– Etc.
Conclusions• WSW Celebration is widely accepted in Mexico.• Success Strategies:– Win Win approach– Content Database
• List of activities• Films and documentaries• Music titles• Downloads, etc.
– Networking– Free publicity– No money exchange between participants
Thanks
Mario M. Arreola-Santander [email protected]
Carlos Duarte
www.aem.gob.mxwww.haciaelespacio.org
www.educacionespacial.aem.gob.mx