CELEBRATING BRILLIANCE IN MARKETING4.28.2016

Welcome to the Marketing Hall of Fame®! We are thrilled to congratulate our 2016 inductees.

The Marketing Hall of Fame was created with the mission to raise the profile of marketing and its practitioners, to prepare marketers to thrive in a rapidly transforming business environment and to inspire, support and celebrate brilliance in marketing. We can think of no better way to support this mission than to recognize the leaders who have demonstrated extraordinary achievements, not just in one campaign, for one brand, or at one organization, but across their careers.

There are many awards in marketing. But they are fragmented and siloed into advertising, OOH, digital, PR, design, media, and market research. There is only one hall of fame that honors outstanding contributions by individuals to the marketing profession as a whole along with educating and inspiring a new generation of marketers - the Marketing Hall of Fame. Until there is a Nobel Prize in Marketing, this is be the only award which embraces people across every aspect of the marketing profession.

Three years ago, we revitalized the Marketing Hall of Fame to be a modern, vibrant and democratic entity, focused on marketing’s future. Our event today emphasizes ideas and conversation and reflects this goal.

We will “Celebrate Brilliance in Marketing,” with the induction of three outstanding marketers into the 2016 Marketing Hall of Fame. Please join us in congratulating John Hayes, Bob Greenberg and Al Ries. We want to express our thanks to the Marketing Hall of Fame Academy, which includes 209 top professionals representing a wide array of marketing disciplines, and to our distinguished judging panel, comprised of a select group of industry leaders, organized by the Columbia University Business School. We would also like to extend a special thank you to this year’s sponsors: PwC, Samsung, R/GA, American Express, IPG, Advertising Age, Green Book, Verse Group, DDC& Partners, Momentum Worldwide, and Ogilvy & Mather.

Congratulations to the inductees and thank you for supporting the 2016 Marketing Hall of Fame.

With celebratory wishes,

Joanna Seddon Robert KahnBoard President, NYAMA Chairman, 2016 Marketing Hall of Fame

WELCOMETO THE 2016 MARKETING HALL OF FAME®

INDUCTION CEREMONY

APRIL 28, 2016 6 PM – 9:30 PM PWC HEADQUARTERS

300 MADISON AVENUE

Networking Reception

Opening video

Welcome Joanna Seddon, Board President, NYAMA

Introductory Remarks Russ Klein, CEO, AMA

Bob Greenberg Induction and presentation, introduced by Bob Kahn, NYAMA Board Member and Chair, 2016 Market-ing Hall of Fame

John Hayes Induction and presentation, introduced by John Seifert, Worldwide CEO, Ogilvy & Mather

Al Ries Induction and presentation, introduced by Don Sexton, NYAMA Past President and Board Member

Closing Remarks Bob Kahn

Networking, Photos and Open Bar

6:00pm – 7:00pm

7:00pm – 8:45pm

8:45 pm - 9:30 pm

THEMARKETINGHALLOF FAME ®

ELECTION CRITERIA The Marketing Hall of Fame® recognizes outstanding innovators in the field of marketing, and encourages future generations of marketers to follow in their steps. Recognition is given to individual marketing innovators. They can come from any marketing discipline—they can be CMOs or Marketing Directors, work in advertising or branding or research agencies, or be academics, journalists, or other marketing experts. In keeping with the spirit of marketing, the awards are contemporary. The awards are for current active marketing practitioners. Inductees must have been in the profession at least ten years. The initial focus is on North America, but nominations are accepted globally.

ACHIEVEMENTS THAT ARE RECOGNIZED INCLUDE:• Marketing that works: Demonstrated use of marketing to drive business results (e.g. dramatically grow sales)• Marketing that raises the profile of the discipline: Increasing the influence of marketing (e.g. getting a seat on the board, expanding to innovation)• Marketing that is innovative: e.g. Pioneers of social media, inventors of new forms of marketing research/measurement• Marketing that inspires others: Both staff and the next generations of marketers

THE ELECTION PROCESSThe election process is designed to be inclusive and open, while also drawing on the expertise of distinguished marketing leaders. An open call-for- entries last summer, involving NYAMA members and wider circles of marketers, drew over 150 highly qualified individuals. The Marketing Hall of Fame committee chaired by Bob Kahn examined the achievements of each nominee against our four criteria, and narrowed the list to 40 nominees.

This short list was sent to the 209 members of The Marketing Hall of Fame Academy, an exclusive group of senior marketing professionals handpicked by the NYAMA board from the corporate, agency and academic worlds.

The Academy members’ votes determined the top 12 final contenders.

A stellar Panel of Judges representing the industry’s leading associations and organizations then reviewed the dozen finalists and picked this year’s three inductees.

This year’s selection committee consisted of David W. Almy, CEO, Marketing Research Association (MRA); Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, CEO, Association of American Advertising Agencies (4As); Bob Liodice, CEO, Association of National Advertisers (ANA); Kendall Nash, past president, Qualitative Research Consultants Association; Earl Taylor, CMO, Marketing Science Institute; Trevor Edwards, president, Nike Brand; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; David Aaker, vice chairman, Prophet and professor emeritus, BerkeleyHaas School of Business, UC Berkeley; Russ Klein, CEO American Marketing Association

THE MARKETING HALL OF FAME COMMITTEE:Robert Kahn, Committee Chair, Founder, Kahn ConsultingJoanna Seddon, NYAMA President President, Global Brand Consulting, Ogilvy REDDon Sexton, Professor of Marketing, Columbia Business SchoolRandall Ringer, CEO, Verse Group Lukas Pospichal, Managing Director, GreenBook and NYAMADavid Rogers, Executive Director, BRITE, Columbia Business SchoolLee Hornick, President, Business Communications WorldwidePriya Doty, Senior Director Product Marketing, CA TechnologiesCristiano Andreotti, Partner/Creativer, Verse Group Nancy Cardenas, Account Manager, GreenBookJack Mello, Jack Mello PR and othersErich Toncre, Director of Marketing Education, Marketing Professor, Rutgers University Molly Purcell, Marketing Coordinator, NYAMALisa Merriam, President, Merriam Associates

The Marketing Hall of Fame® was established in 1993 by the NYAMA to recognize and honor brands that reached iconic status through sustained success in the marketplace. One classic brand and one current brand were honored each year by the NYAMA at the EFFIE Awards. Some of the brands inducted over the years include: Coca-Cola, Apple, Nike and Barbie. In fact, the Effies were also created and run for many years by the NYAMA. In 2014 we changed the format to focus on the people behind the brands. This reflects today’s reality. Marketing is one of the most dynamic and important contributors to creating value, in part due to disruptive digital technology, storytelling and co-creating with consumers.

The Marketing Hall of Fame® is one way the NYAMA aligns our mission with the future of marketing.

Bob Greenberg has been a pioneer in the advertising and communications industry for nearly four decades. He leads the vision for R/GA, an agency that serves as the digital partner for Fortune 500 companies and world-renowned brands, including Nike, Beats by Dr. Dre, Unilever, L’Oréal Paris, Samsung, Google, and Johnson & Johnson.

R/GA is one of the world’s most influential agencies, emphasizing the importance of business transformation, product/service innovation and breakthrough communications. The agency has offices in New York, Chicago, Austin, San Francisco, Los Angeles and Portland, and internationally in London, Bucharest, Stockholm, São Paulo, Chile, Buenos Aires, Sydney, Singapore and Shanghai.

Bob, along with his brother Richard, founded R/Greenberg Associates (R/GA) in 1977 with the idea of creating a company that valued design but also focused on developing leading-edge motion graphics and live-action film and video production. The company created ground-breaking visual effects for movies such as Alien, Predator, Se7en and Zelig. To date, R/GA’s body of work spans 400 feature films and 4,000 television commercials.

Bob has evolved the company several times since its founding, transforming it from a world-class movie title shop, to a digital studio, to a major digital advertising agency and today, to an all -in-one full-service agency, product and service innovator and consultancy. Now in its fifth business model, R/GA has become one of the most successful integrated marketing services

companies, creating everything from new products and digital services to social and mobile campaigns to broadcast commercials.

He serves on the boards of numerous schools and organizations, including the Brooklyn Academy of Music, the Ad Council, the Tisch School of the Arts (Dean’s Council Advisory Board), NYU’s Interactive Telecommunications Program, Parsons The New School for Design and the Berlin School of Creative Leadership. He is also a member of The Academy of Motion Picture Arts and Sciences.

Bob has won almost every industry award for creativity, including the Academy Award, D&AD, and Cannes Lions. Among his most notable awards are the Cannes Lions lifetime achievement Lion of St. Mark, Honorary Royal Designer for Industry (HonRDI) from the Royal Society for Arts, the ANDYs Bravery Award, the 2007 BDA Lifetime Achievement Award, Clio Lifetime Achievement Award in 2006, Cooper-Hewitt National Design Award for Communications in 2003, and the Chrysler Award for Innovation in Design. He was also the Cannes International Advertising Festival Cyber Jury President in 2004 and 2013, served as a member of the 2005 Titanium Jury, and President of the Titanium and Integrated Jury in 2010. Bob was also recently inducted into the Advertising Hall of Fame and the Creative Hall of Fame.

BOB GREENBERGFOUNDER, CHAIRMAN/CEO, R/GA

John Hayes is former Chief Marketing Officer of American Express, which does business in over 120 countries. For more than 20 years, John oversaw American Express’s marketing efforts worldwide, shaping both the company and its brand.

In addition to overseeing marketing strategies and product development, he led the functions of global advertising, digital marketing, market research, corporate sponsorships, brand man-agement and publishing organizations. He has been the force behind the business strategies that have resulted in iconic campaigns such as “My life. My card.” Under John’s leadership, American Express also created over 200 new product launches including the coveted Centuri-on black card, Blue and more recently Serve from American Express.

Giving back is a core value at American Express and the company is often credited as having launched the first cause-related marketing campaign in history. John has continued this tradition, helping to impact the lives of many through programs such as “Charge Against Hunger” providing food for those in need across the country, “Save The Music” supporting music programs in underprivileged schools in America, and most recently, “Members Project” which empowers the community of members in new ways to make a difference in the world in which we live.

In 2001, John brought American Express in as the founding sponsor of the Tribeca Film Festival, created to revitalize and bring business and energy back to lower Manhattan after the events of September 11, 2001, and in 2006 he was one of the creators of the (RED) campaign, a revolutionary marketing effort to address the AIDS emergency in Africa.

John served on the Yahoo Board of Directors, and is a member of “The Well” at Charity Water and sits on the council for Save the Children – Newborn and Child Survival campaign. He has been recognized for his contribution to business and the community on numerous occasions, most recently receiving the “2010 Corporate Marketing Executive of the Year” by the Delaney Report, “2009 Global Leadership Award” from the UJA of NY and honored with the “2007 Distinguished Citizenship Award” from the John A. Reisenbach Foundation. His work also received an Emmy Award in 2007 from the Academy of Television, Arts and Sciences and numerous Cannes Lions including two Grand Prix awards in 2012.

John received a BA in communications from Seton Hall University and was the president of Lowe and Partners, prior to joining American Express.

JOHN HAYESFORMER CHIEF MARKETING OFFICER AMERICAN EXPRESS

Al Ries is a legendary marketing strategist and the bestselling author of 11 books which have sold over three million copies worldwide, including “Positioning, Marketing Warfare,” “The 22 Immutable Laws of Marketing”, “Focus” and “The Fall of Advertising & the Rise of PR”.

In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the “Positioning Era” in Advertising Age magazine. The concept of positioning revolutionized how people viewed advertising and marketing, which was traditionally thought of as communications. “Positioning” told marketers to forget communicating the benefits of a brand, instead you need to look inside the mind of the consumer to find a position you can own. Success depends on finding an open hole in the mind and then become the first to fill the hole with your brand name.

Positioning wasn’t the only big idea Al Ries contributed to marketing. In his six decades of work, Al has introduced many new ideas including focus, origin of brands, immutable laws of branding” and the rise of PR. His latest book, “War in the Boardroom”, covers the battle between marketing and management over strategy.

As a marketing consultant, Al has worked with hundreds of companies around the world including Apple, Disney, Doritos, Frito-Lay, Ford, Microsoft, Monsanto, Georgia-Pacific, Great Wall Motors, P&G, Papa John’s Pizza, Samsung, Siemens and Unilever.

He started his career in the ad department of General Electric, and six years later joined Needham Louis & Broby and then Marsteller Inc. By 1963, he was ready to break out on his own and founded the Ries Cappiello Colwell advertising agency. It was successful as a B-to-B agency, but the launch of the positioning concept put them on the map and became the buzzword of the decade. The agency was renamed Trout & Ries Advertising in 1979, with Al serving as chairman, and in the long-awaited “Positioning” book was published in 1981. Al and Jack Trout went on to write four additional books together: “Marketing Warfare”,

“Bottom-up Marketing”, “Horse Sense” and “The 22 Immutable Laws of Marketing”.

Al began the third act of his career in 1994 when he joined with his daughter Laura Ries, fresh out of Northwestern University and after a short stint at TBWA Advertising, to form Ries & Ries consulting.

In 1996, Al wrote his seminal classic book “Focus”. which continues to be his mantra for successful brand building and positioning. In 1997, the Ries duo relocated to Atlanta for the weather and access to the world’s busiest airport. Over the past 20 years, Al and Laura have written five books together including “The 22 Immutable Laws of Branding”, “The 11 Immutable Laws of Internet Branding”, “The Fall of Advertising & the Rise of PR”, “Origin of Brands” and “War in the Boardroom”. Their latest marketing ideas are “Visual Hammer” and “Battlecry”, with Al writing the prefaces to these two books published by Laura.

Al turns 90 years old in 2016, but you would never know it. He continues to actively work full-time consulting with clients, writing his Advertising Age column and traveling the world giving speeches, going to Sri Lanka, Italy, Japan and China in the last year alone. The Ries & Ries China office has been particularly busy the past decade, educating and consulting with Chinese marketing professionals on the principles of positioning and focus.

Al has served as president of the Association of Industrial Advertisers (now the Business Marketing Association) and president of the Advertising Club of New York.

AL RIESCHAIRMAN, RIES & RIES

THE NEW YORK AMERICAN MARKETING ASSOCIATION

The New York American Marketing Association is an active and connected marketing professional organization in New York City. Because marketing powers economic growth, we work to inspire, support and celebrate brilliance in the field.

The Marketing Professional Organization in New York We thrive in the center of the world’s most influen-tial business city, raising the profile of marketers and the marketing function, giving members professional development and networking opportunities for connecting and sharing expertise with other marketing leaders, and serving as a resource of marketing experts, marketing industry events and activities, and marketing news.

Ways to Get Involved from Networking Opportunities to Marketing Events• Build a network of peers and mentors• Raise your profile in the industry• Learn from experts in their fields • Share contacts and expertise• Access tools and expertise available nowhere else• Volunteer to build a skill, enhance your resume, give back

Creators of the Marketing Hall of Fame Recognizing the Innovative and Effective Marketers in the Marketing Industry. Marketers who do so much to create fame for

products, services, events and people deserve recognition for their achievements in marketing. As the creators of the Effies and the GreenBook, we inaugurated the Marketing Hall of Fame in accordance with our mission to build and better the future of marketing, by inspiring, supporting and celebrating brilliance in marketing. We celebrate the outstanding contributions of marketers at our annual event every spring in New York City.

Marketing Events for Networking and Professional DevelopmentCombining networking opportunities with professional development, our events bring together diverse perspectives to foster marketing innovation and share creative energy. Network and gain expertise to advance your career, connecting with professionals in marketing, branding, innovation, digital, and strategy in marketing organizations and agencies across the New York metro area.

Volunteering and Mentoring to Advance the Marketing FunctionWe welcome volunteers to help us expand the reach and scope of our programs, events, knowledge sharing and communications. Our mentoring program is a chance for marketing professionals to share their expertise with the next generation of marketing stars.

By Allen Adamson

How are today’s marketers dealing with a pace of change that’s accelerating faster than ever before? Smart marketers adhere to the game-changing principles of the 2016 New York American Marketing Association Hall of Fame inductees. Game-changer one: If you want to get into the consumer’s mind, narrow your focus on a singular idea, something to stand for, a reason for consumers to believe. Let’s begin with Al Ries, co-founder and chairman of the marketing firm, Ries & Ries. In 1981, along with colleague Jack Trout, Ries coined the term “positioning,” and authored Positioning: The Battle For Your Mind, which became an industry standard, and the first book to deal with problems of communicating to a “skeptical, media-blitzed” public. In it, the authors demonstrated that successful brands are those that can “find an open hole in the consumer’s mind and become the first to fill the hole with their brand name,” by identifying something to stand for, both unique and simple to understand. Example? While Miller Lite was not the first light beer, it was the first to be positioned as a light beer and immediately became a top seller in the category. Ries, with his daughter, Laura, has evolved this concept, establishing in another best-selling book, Focus: The Future of Your Company Depends On It, that only brands that are laser-focused on their point of difference have any chance of breaking through, by executing their strategy brilliantly thus embedding the brand idea in that “open hole in the consumer’s mind.” Game-changer two: Brand loyalty is not built on product benefits, but on brilliantly executed experiences that demonstrate a genuine understanding of your customers. The next 2016 inductee is outgoing American Express CMO, John Hayes, who recognized that powerful branding is not about products, but the creation of relevant customer experiences. As Hayes has said, “We don’t just market products,

proud as we are of those products, we build relationships. Everything we do is designed to engage customers, our merchants, and our partners in a long-term relationship.” He has continuously stressed that understanding customers’ lives and identifying ways to be useful to them is paramount to success. For instance, he helped establish American Express’s Open Forum, an online space where business owners brainstorm and share ideas, as well as Small Business Saturday, a popular initiative that supports local mom-and-pop shops. From staging a concert at the Apollo Theater, to providing U.S. Open tennis fans a professional swing analysis, Hayes has helped card members see beyond the “credit card” aspect of the brand, spurring not just annual revenue growth, but customer loyalty. Game-changer three: If you want to build a powerful brand that stands the test of time and connects with consumers over time, build it on a strong, enduring platform.The third of the 2016 Marketing Hall of Fame winners is Bob Greenberg, founder and CEO of R/GA, a firm that partners with Fortune 500 companies and brands including Nike, Beats by Dr. Dre, Unilever, Samsung, Google, Verizon and Johnson & Johnson. What makes him a stand-out is his distinctive way of grabbing consumers’ attention in an increasingly cluttered environment. Greenberg does not create campaigns for his clients. He creates enduring platforms. Greenberg is the reason more than 30 million people use Nike + as part of their everyday fitness routine. The reason more than 100 million people went to YouTube to watch Nike’s epic “Winner Stays” video created for last year’s World Cup. While Nike has always stood for one principle – empowering athletes to reach their full potential – R/GA, under Greenberg’s supervision, pulled together the entire Nike ecosystem to unify the brand, commerce and social, into one robust platform. Three industry-changing marketing professionals. Three game-changing marketing concepts that continue to stand the test of time.

HOW 2016 MARKETING HALL OF FAME WINNERS AL RIES, BOB GREENBERG AND JOHN HAYES HAVE CHANGED MARKETING

ACADEMY MEMBERS

ALDA ABBRACCIAMENTO, WORLDWIDE MANAGING DIRECTOR, OGILVY & MATHERROGER ADAMS, CHIEF MARKETING OFFICER, USAAALLEN ADAMSON, FOUNDER, BRANDSIMPLE CONSULTINGMADHUR AGGARWAL, COO, SAP DIGITALAMI MIESNER ANDERSON, SR. DIRECTOR OF ADVERTISING AND MEDIA, CEC ENTERTAINMENTERIC ANDREWS, VP DIGITAL STRATEGY, CUSTOMER INSIGHTS AND OPERATIONS, JUNIPER NETWORKSDAVID ARMANO, GLOBAL STRATEGY DIRECTOR, EDELMANSUSAN AVARDE, HEAD OF GLOBAL BRANDING, CITISCOTT BANNELL, V.P. CORPORATE BRAND MANAGEMENT, STANLEY BLACK AND DECKER, INC.MICHELLE BEEZER, GLOBAL DIGITAL MARKETING, FORD MOTOR COMPANYDAVID BELL, KIMMEL ZHANG AND YONGGE DAI PROFESSOR OF MARKETING, THE WHARTON SCHOOL, UNIV. OF PA JONATHAN BELL, FOUNDER & CEO, WANT BRANDINGBARBARA BELLAFIORE, DIGITAL MEDIA MANAGEMENT, BELL COMMUNICATIONSMICHAEL BENTIVEGNA, VICE-PRESIDENT, COMMERCIAL DEVELOPMENT AND LIFESTYLE MANAGEMENT, ZOETISDAVID BERKOWITZ, CHIEF MARKETING OFFICER, MRYOSWALDO BERNAL, MEXICO & CAC BU LEAD, PFIZERROHIT BHARGAVA, FOUNDER + CEO, INFLUENTIAL MARKETING GROUPAMY BINDER, CEO, RF|BINDERMEG BLAIR, CEO / PRESIDENT, MASBLINDA BOFF, CMO, GESHARON BOSCHE, SR. ACCOUNT EXECUTIVE, BURKE, INC.JEAN BRANDOLINI-LAMB, HEAD OF BRAND STRATEGY AND IDENTITY, HEWLETT PACKARD ENTERPRISEMYLES BRISTOWE, VP, MARKET STRATEGY, PSCULEILANI BROWN, VP & CMO, STARR COMPANIESTOM BUONTEMPO, PRESIDENT, ATTENTION GLOBALIDIL CAKIM, VP, MEDIA ANALYTICS CONSULTING, NIELSENSCOTT CAMPBELL, GENERAL MANAGER IMC, NORTH AMERICA, COLGATE-PALMOLIVEROBERT CANDELINO, VICE PRESIDENT AND GENERAL MANAGER, UNILEVERJAMES CERRUTI, SENIOR PARTNER, STRATEGY & RESEARCH, TENET PARTNERSRYAN CHANATRY, DIRECTOR, MARKETING INSIGHTS, NETFLIXSAM CHOTINER, EXECUTIVE DIRECTOR, BRAND STRATEGY, KBS+BLAIR CHRISTIE, SENIOR VICE PRESIDENT, CISCOHELEN CLARK, HEAD OF CORPORATE MARKETING, CHEVRONVIC CLAVELLI, VP, MARKETING & SALES, PFIZERGABE CLEEK, SENIOR DIRECTOR MARKETING, BRAND MGMT, SCJCAROL CONE, CEO, CAROL CONE ON PURPOSELINDA CORNELIUS, CHIEF OPERATING OFFICER, RENEGADE LLCLISA COX, DIRECTOR OF MARKETING, SAKS FIFTH AVENUECOURTNEY CURZI, VICE PRESIDENT, HOLLYWOOD PUBLIC RELATIONS

PETER DENUNZIO, CHIEF EXECUTIVE OFFICER, HELLOWORLD, INC.MICHAEL DOBAK, CEO, OGILVY WESTWERMER DOMITTNER, CONSULTANT AND PRINCIPAL, RETAIL STRATEGY PARTNERSTOM DOUGLIS, FOUNDER / PRINCIPAL, DOUGLIS GROUPLARRY DRURY, CHIEF MARKETING OFFICER, VANTIVRUSSELL DUBNER, US CEO, EDELMANKAREN EBBEN, DIRECTOR, GLOBAL ANALYTICS & MARKETING EFFECTIVENESS, GENERAL MOTORS LLCFRANK ELIASON, HEAD OF US DIGITAL AND CUSTOMER EXPERIENCE, ZENO GROUPJOHN ELKINS, PRESIDENT, FIRST DATA INTERNATIONALGARY ELLIOTT, CO-FOUNDER, RISING TIDES GROUPCAROLYN EVERSON, VP, GLOBAL MARKETING SOLUTIONS, FACEBOOKPIERS FAWKES, FOUNDER & PRESIDENT, PSFK.COMSTEPHANIE FIERMAN, GLOBAL CHIEF MARKETING OFFICER, MEDIACOM WORLDWIDELAUREN FLAHERTY, EVP, CMO, CA TECHNOLOGIESPAMELA FORBUS, SENIOR VICE PRESIDENT, PEPSICO GLOBAL INSIGHTS & ANALYTICSANTONIETTA FORTE, DIRECTOR, BUSINESS ANALYSTICS AND INSIGHTS, US PREVNAR 13, PFIZERLARRY FRIEDMAN, CHIEF RESEARCH OFFICER, TNSALFREDO GANGOTENA, FORMER GLOBAL CMO, SOTHEBY’SSTEFAN GERARD, GLOBAL MANAGING DIRECTOR, STRATEGIC INTEGRATION, FLEISCHMANHILLIARDJOHN GERZEMA, CHAIRMAN & CEO, BAV CONSULTINGNIKHIL GHAREKHAN, GLOBAL CONSULTING PARTNER, OGILVYDONNA GOLDSMITH, SENIOR VP CONSUMER PRODUCTS/ PARTNERSHIP MARKETING, TOUGH MUDDER, INC.CHRISTOPHER GRAVES, WORLDWIDE CHAIRMAN, OGILVY PUBLIC RELATIONSSTEPHEN GREENE, VP BUSINESS DEVELOPMENT, TEXTRONJIM GREGORY, CHAIRMAN, TENET PARTNERSAARON GROSSMAN, PRINCIPAL (AND FORMER NYAMA PRESIDENT), GROSSMAN CONSULTINGABHINAV GUPTA, VICE PRESIDENT, GLOBAL DIGITAL SEGMENTS, CITIADAM HANFT, FOUNDER & CEO, HANFT PROJECTSSTEVE HARO, DIRECTOR, BRAND MARKETING, BOEING COMMERCIAL AIRPLANESJEFFREY HAYZLETT, TV HOST & CHAIRMAN, C-SUITE NETWORKCARLA HENDRA, VICE CHAIRMAN, OGILVY & MATHER WORLDWIDESUZY HILL, VICE PRESIDENT, MEDIA, RACEPOINT GLOBALJASON HILL, GLOBAL HEAD OF MEDIA, BLACKROCKJUDY HOFFSTEIN, PRINCIPAL, THE OPTCOMM GROUPPATRICK HOLMES, VICE PRESIDENT, STRATEGY AND PORTFOLIO SUPPORT GROUP, PFIZERCATHERINE HU, DIRECTOR OF GLOBAL GOLDFISH, CAMPBELL SOUP COMPANY/PEPPERIDGE FARMJOE HUNT, MANAGING DIRECTOR, RELATIONSHIPLINK TECHNOLOGIES, LLCRENEE JACKSON, DIRECTOR OF CONSUMER EXPERIENCE, FIDELITY INVESTMENTSRICK JACOBS, CEO, MONIGLE ASSOCIATESERICH JOACHIMSTHALER, CEO, VIVALDIJIM JOHNSON, CEO, RESONANT STRATEGY GROUPPAUL JOHNSON, PRESIDENT, SP CONSULTINGMAX KALEHOFF, SENIOR VICE PRESIDENT, MARKETING, SOCIALCODEMELISSA KALISH, BRAND AND MARKETING CONSULTANTMICHAEL KAPLAN, HEAD OF AGENCY BUSINESS DEVELOPMENT, GOOGLEBENJAMIN KARSCH, EVP & CMO, REVLONPAUL KIM, VP STRATEGY, SAMSUNGGARY KOROTZER, EVP, HEAD OF MARKETING AND BRAND STRATEGY, WELLS FARGODON KURZ, CHAIRMAN & CEO, OMELET

JERRY KUYPER, FOUNDER, KUYPER PARTNERSMARYANN KUZEL, CHIEF CUSTOMER AND STRATEGY OFFICER, HYPERPOINTECELINDA LAKE, PRESIDENT, LAKE RESEARCH PARTNERSPHILIPPE LATAPIE, MANAGING DIRECTOR, STRATXIAN LEWIS, DIRECTOR, RESEARCH IMPACT CONSULTING PRACTICE, CAMBIARKEVIN LONNIE, FOUNDER, KL COMMUNICATIONSANTONIO LUCIO, GLOBAL CHIEF MARKETING & COMMUNICATIONS OFFICER, HP, INC.JIM LURIE, PARTNER, O2KLSHIRA MACHLEDER SCHATZ, DIRECTOR, MARKETING CONSULTING, U.S. MERCHANT MARKETING, AMERICAN EXPRESSTIM MANNERS, FOUNDER, THE HUBALEXIS MAYBANK, FOUNDER, GILT GROUPEJOHN MAYO-SMITH, EX-CTO, R/GAJ. SCOTT MCCLINTOCK, PRESIDENT, NOMOS RESEARCHSCOTT MCDONALD, SVP RESEARCH AND INSIGHTS, CONDÉ NASTDAVID MELANCON, FORMER EVP, CMO / CONSULTANT, BENJAMIN MOORE & CO. / BERKSHIRE HATHAWAYBRIANNE MIERS, PRINCIPAL, KIND COMMUNICATIONSLINCOLN MITCHELL, PRINCIPAL, LINCOLN MITCHELL ASSOCIATESCOLIN MITCHELL, WORLDWIDE HEAD OF PLANNING, OGILVY & MATHERMARGARET MOLLOY, GLOBAL CMO & HEAD OF BUSINESS DEVELOPMENT, SIEGEL+GALEGREG MONACO, FOUNDING PARTNER, MONACOLANGELEONARD MURPHY, CHIEF EDITOR & PRINCIPAL CONSULTANT, GREENBOOKWILL NEAFSEY, MANAGER, GLOBAL CONSUMER ANALYTICS AND TRACKING, FORD MOTOR COMPANYPETER NEIMAN, VP BRAND AND ADVERTISING, UNUMJOHN NOSTA, PRESIDENT, NOSTALABSPAULA NYFIELD, CHIEF RESEARCH OFFICER / PARTNER, MARKETING ANALYSTS INC.BRICE O’BRIEN, EVP CONSUMER MARKETING, R.J. REYNOLDS TOBACCO COMPANYLYNN O’CONNOR VOS, CEO, GREY HEALTHCAREROBERT O’LEARY, HEAD OF GLOBAL MARKETING, CITINICOLE O’ROURKE, CMO, COVANCEMIKE O’TOOLE, PRESIDENT, PJA ADVERTISING AND MARKETINGTONY PACE, CMO, SUBWAYSOCRATES PAPAZOGLOU, GROUP ACCOUNT DIRECTOR, KBS+RUSSELL PERKINS, FOUNDER & MANAGING DIRECTOR, INFOCOMMERCE GROUPANGELA PETROS, VP LEGAL AND PROFESSIONAL SOFTWARE MARKETING, LEXISNEXIS JOSEPH PLUMMER, PRESIDENT, SUNSTAR FOUNDATION & PROFESSOR, COLUMBIA BUSINESS SCHOOLABIGAIL POSNER, HEAD OF STRATEGIC PLANNING, AGENCY DEVELOPMENT, GOOGLEJAMES PRIETO, PRESIDENT, GLOBAL BRAND MANAGEMENT, OGILVY & MATHERREJI PUTHENVEETIL, PRESIDENT, GROUP NEWHOUSESTEPHEN QUINN, CMO, WALMARTRAJA RAJAMANNAR, GLOBAL CMO, MASTERCARDRENATO REYES, CMO, DEUTSCH WINE & SPIRITSJAMES RICHARDSON, ASSOCIATE DIRECTOR GLOBAL CAPABILITIES & ANALYTICS, KIMBERLY-CLARKDENIS RINEY, FOUNDER, RINEY PARTNERSMARY ROGERS, DIRECTOR OF MARKETING, CUISINART AND WARINGJEFFREY ROHRS, CMO, YEXTEDWIN ROMAN, SENIOR DIRECTOR, CONSUMER INSIGHTS, ESPNJACK ROONEY, CHAIRMAN & CEO, OGILVY & MATHER CHICAGOSTEVE RUBEL, CHIEF CONTENT STRATEGIST, EDELMANANN RUBIN, VP, BRANDED CONTENT & GLOBAL CREATIVE, IBMRICHARD RUDDUCK, MANAGER, GLOBAL MARKETING, LIBERTY MUTUAL

BECKY SAEGER, BOARD MEMBER AND ADVISOR, E*TRADE FINANCIAL, TURN AND MOREBRET SANFORD-CHUNG, COO, SIENA WEALTH ADVISORY GROUPRALPH SANTANA, EVP & GLOBAL CMO, HARMAN INTERNATIONALELLIOT SAVITZKY, VICE PRESIDENT, YOUGOVSTEVE SAXTY, HEAD OF BRAND FOR JAGUAR, Y & R SENIOR PLANNER, FUTUREBRAND, JD POWERCLAUDIO SCHAPSIS, CHIEF GEORILLA OFFICER, GEORILLAS – LOCATION BASED MARKETINGGUNTHER SCHUMACHER, PRESIDENT & COO, OGILVYONE WORLDWIDELAURA G. SCHUNTERMANN, VICE PRESIDENT, MARKETING, MAGELLAN HEALTHKAMAL SEN, FOUNDER & PRESIDENT, COGITAAS AVAARTHUR SHAPIRO, FOUNDER & OWNER, AIM SHAPIRO & ASSOCIATESHANK SHEINKOPF, FOUNDER & CEO, SHEINKOPF LIMITEDCHARLES SILVESTRO, VP, GLOBAL LEARNING & TALENT DEVELOPMENT, MASTERCARDSHIV SINGH, SVP GLOBAL HEAD OF DIGITAL & MARKETING TRANSFORMATION, VISALAURA SLAGTER, DIRECTOR, REGIONAL MARKETING, FIDELITY INVESTMENTSBRIAN SOLIS, PRINCIPAL ANALYST, ALTIMETER GROUPDAVID SOLOMITO, DIRECTOR, BRAND MARKETING, KAYAKTOBY SOUTHGATE, CEO, BRAND UNIONWILLIAM STABILE, EXECUTIVE DIRECTOR, SIEMENS COMMUNICATIONS AND GOVERNMENT AFFAIRSGARY STEELE, EVP GROUP ACCT. DIRECTOR, PUBLICIS KAPLAN THALERTOM STEIN, CHAIRMAN & CCO, STEIN IAS AMERICASMARK G. SUMPTER, PRESIDENT, QRCA, 2014-2015GEORGE TANNENBAUM, EXECUTIVE CREATIVE DIRECTOR & INFLUENTIAL BLOGGER, OGILVYMELISSA TANSEY, ACCOUNT DIRECTOR, INTEGRATED MARKETING AND COMMUNICATIONS, FIDELITY INVESTMENTSLORI TAUBER MARCUS, CHIEF GLOBAL BRAND & PRODUCT OFFICER, KEURIG GREEN MOUNTAINMARTIN TIPPING, PARTNER, TIPPING GARDNERWILL TRAVIS, CEO, SIDLEE USACHRIS TRICK, CMO, ERA FRANCHISE SYSTEMSJEET UPPAL, WORLDWIDE LEAD, GLOBAL MARKET RESEARCH CAPABILITIES, BRISTOL-MYERS SQUIBBKAREN VAN BERGEN, CEO, PORTER NOVELLISANDEEP VASUDEVAN, WORLDWIDE DIRECTOR GLOBAL BRAND MANAGEMENT, OGILVY & MATHER WORLDWIDEJUNE WALLACH, SENIOR VICE PRESIDENT, GFK CONSUMER RESEARCH NORTH AMERICAMELISSA WARSHAW, DATABASE AND STRATEGY DIRECTOR, AIRS FOUNDATIONERIC WEAVER, CHIEF SOCIAL OFFICER, G-14 REGION, IPG MEDIABRANDSGREG WELCH, SENIOR PARTNER, SPENCER STUARTBRUCE ZANCA, SVP – CHIEF MARKETING & COMMUNICATIONS OFFICER, BANKRATE, INC

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