cédric thomas, ow2 ceo presentation at net futures 2016
TRANSCRIPT
Open Source Software
And Collaborative Projects
Models, Value Chain, Strategy
Cédric Thomas, OW2
Net Futures 2016
Brussels, April 21, 2016
Apr 21, 2016 22016, Cedric Thomas
Agenda Three Free software and open source models
Four lessons from the software value chain
Five recommendations for a proactive OSS strategy for Collaborative Projects
* OSS = Open Source Software
Apr 21, 2016 32016, Cedric Thomas
DevelopersEntrepreneursCo-Innovators
Three Models
Source: http://www.ow2.org/xwiki/bin/download/OW2Con-2011/Program/OSS-MarketOverview-M-Poujol-OW2con.pdf
Apr 21, 2016 62016, Cedric Thomas
Apr 21, 2016 72016, Cedric Thomas
Apr 21, 2016 82016, Cedric Thomas
Apr 21, 2016 92016, Cedric Thomas
http://opensource.org/licenses/alphabetical
132016, Cedric Thomas
→ Technical Efficiency Access to R&D resources
Technical excellence
Peer Review
State of the art
Global debugging
←
1983 1997 2010
www.ow2.org© OW2 2015 15
Commercial Open SourceFree Software
How do you make money How do you make money with free software?!?with free software?!?
I'm not in the charity business.I'm not in the charity business.Why should I care?Why should I care?
SystemsSystems Integration Integration
Training
ConsultingConsulting
Add-onsAdd-ons
SolutionsSolutions
CertificationCertification
SupportSupport
On-Line On-Line Services Services
SuitesSuites
PackagingPackaging
ExpertiseExpertise
Product
Insurance
Service
UpdatesUpdates
19
212015, Cedric Thomas
→ Business Efficiency Reduced marketing costs
Free community expertise
Market share
Profitability
€
£$
¥
←
1983 1997 2010
www.ow2.org© OW2 2015 23
252016, Cedric Thomas
Private,Integratedplatform
Business powered by open source
262016, Cedric Thomas
Private,Integratedplatform
Open SourceCommons
Business powered by open source
Ecosystem-basedinnovation
AndroidChrome
Bootstrap
Kafka
Open Compute
FutureInternet
hadoop
27© OW2 Consortium 2014 www.ow2.org
282015, Cedric Thomas
→ Strategic Efficiency Time to market
Shared R&D costs
Joint market definition
Reduced contract costs
←
1983 1997 2010
openstack
Apr 21, 2016 302016, Cedric Thomas
Code vs ProductResearch not market readyOpen source governanceIT industry support
Four lessons from the Software Value Chain
Apr 21, 2016 312016, Cedric Thomas
Software is Code
Apr 21, 2016 322016, Cedric Thomas
What is a Software Product*?
Developer Customer
* When you want to sell it or do business with it, then it becomes a product
Apr 21, 2016 332016, Cedric Thomas
What is a Software Product*?
Developer Customer
Documentation
Upgrades
Roadmap Training Etc.
Pricing Contracts Support Expertise
Packaging
* It's not just code anymore, it's the whole value proposition
342016, Cedric Thomas
Research & Development
Software Market Value
CodePOCsUse-casesDemonstrators
Documentation RoadmapUpgradesBug-fixingTrainingSupportPackagingCase studiesCollateralPricingContractsEarly adoptersEtc.
PredictabilityQualitySustainability
Product & Marketing
Open Source GovernanceWithout the code, the rest does not exist,but it's the rest that gives market value to the code
352015, Cedric Thomas
Research & Development
Software Market Value
CodePOCsUse-casesDemonstrators
Documentation RoadmapUpgradesBug-fixingTrainingSupportPackagingCase studiesCollateralPricingContractsEarly adoptersEtc.
PredictabilityQualitySustainability Without the code, the rest does not exist,but
it's the rest that gives market value to the code
DeliveryChallenge
362016, Cedric Thomas
Code is only a fraction of the software value-chain that delivers market-ready offerings.
Users expect market-ready offerings, i.e. code complemented by: packaging, services, training, maintenance, support, etc.
Users want a full business proposal, not just bare code.
372016, Cedric Thomas
Research projects do not deliver market-ready offerings.
Collaborative R&D projects are expected to deliver POCs demonstrations and components.
Open source developers natural bias is to concentrate on core code functionalities.
openstack
432016, Cedric Thomas
Successful projects implement flawless open source governance.
Open source governance best practices help build sustainable communities.
Code complementers more likely to contribute to trustworthy OSS projects.
Non-Profit open source organizations provide neutral support and sustainability.
442016, Cedric Thomas
Successful open source projects are supported by IT companies.
Corporate support ensures roadmap consistency and long-term sustainability.
Corporate support develops industry-grade distributions and market-ready offerings.
Corporate support helps grow market outreach, sign-up early adopters and provide use cases for mainstream market.
452016, Cedric Thomas
Enforce OSS GovernanceDevelop technology commonsEngage with EU OSS orgs.Create business opportunitiesGrow OSS marketplace
Five Recommendationsfor a Proactive OSSStrategy
2016, Cedric Thomas
IT Industry
Collab.Projects
MainstreamMarket
DeliveryChallenge
2016, Cedric Thomas
Enforce Open Source Governance best practices
Require OSS projects to implement OSS project management best practices
Proper OSS governance as a project evaluation criteria
Add OSS Manager to Exploitation and Innovation managers
IT Industry
OSSGovernance
Collab.Projects
MainstreamMarket
2015, Cedric Thomas
Engage with EU-driven OSS communities
Involve EU-centric communities, such asOW2, LibreOffice, in EU industry engagement mechanisms
Incentivate industry to support global EU-centric communities
Require OSS projects to join and comply with OSS communities.
IT Industry
OSSGovernance
OSSSupport
Collab.Projects
MainstreamMarket
2015, Cedric Thomas
Create business opportunities for OSS
Use EC and Govt IT buying power to grow OSS market attractiveness
Develop user-side policy guidelines supporting OSS
Do not be just a consumer, be a co-producer, be responsible, contribute!
IT Industry
OSSGovernance
OSSSupport
BusinessOpportunites
Collab.Projects
MainstreamMarket
2016, Cedric Thomas
Pay to develop OSS technology commons
Establish financial support for project contributors
Develop market-ready technology commons
Implement selection process of high-potential OSS projects
IT Industry
OSSGovernance
OSSSupport
Collab.Projects
MainstreamMarket
OSSGovernance
BusinessOpportunites
TechnologyCommons
Collab.Projects
MainstreamMarket
2015, Cedric Thomas
Support the EU OSS shopping mall
(AppHub ;-)
Marketplace for selected open source technology commons.
Facilitate connexion between projects and market
Technology commons are ''pre-competition''
IT Industry
OSSGovernance
OSSSupport
BusinessOpportunites
TechnologyCommons
OSSMarketplace
Collab.Projects
MainstreamMarket
2016, Cedric Thomas
Support the EU OSS shopping mall
Pay to developtechnology commons
Create business opportunities
Support EU-driven OSS organizations
Enforce OSSgovernance
IT Industry
OSSGovernance
OSSSupport
BusinessOpportunites
TechnologyCommons
OSSMarketplace
Collab.Projects
MainstreamMarket
532015, Cedric Thomas
FLOSS ModelsIndustry RationaleProactive Strategy
Summary
2016, Cedric Thomas
Summary Three free software and OSS Models
Developers
Entrepreneurs
Ecosystems
Four lessons from the software value chain
Code vs Product
Delivery Challenge
Governance makes the Difference
Industry support
A proactive OSS strategy
552015, Cedric Thomas
QuestionsDisagreementsComplementsFeedbacketc.
Thank you