cedar city events presentation 10.15.15
TRANSCRIPT
STRATEGIC
EVENTS
Utah Alliance for Economic Development
Oct. 15, 2015
Wow
Factor
Utah Summer Games
Utah Shakespeare
Festival
Fire Road Dirt Fondo
Half Marathon
Tour of Utah 2013, 2014
Soap Box Derby
Celebrity Speakers
NCAA SUU T-Birds
High School
Tournaments
Where are my keys? There is
No “I”
in
“Team”
Why is there a
lighthouse in
Cedar?
NOSTALGIA
Sentimental Bond
Events Create Memories
Brings Groups together
Relevance
Differentiation
What can you do Here,
You can’t do any where else?
Energize citizen-volunteers
Nearby National Parks
Fully Utilize Assets
Shoulder Seasons
Sunday-Thursday
Events for Events
REACHING OUT IN NEW WAYS
Strengthen Strengths
New Types of events
New Visitor Demographic
Events showcase Cedar City
TV Sports & Entertainment Networks
Specialty Channels
MORE OF…
Impact of each event (marketing reach and branding)
Number of Visits (availability and weather)
Visitors per event (hotel rooms/venues)
Number of events (venues, weather)
Spending per visit (shopping, activities)