cebit 2012 - conversion in online marketing
DESCRIPTION
Conversion is dead - long live conversion. German presentation about Top 5 Myths of Conversion and the link to online marketing, CeBIT 2012TRANSCRIPT
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Konversion ist tot, es lebe die Konversion
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Seit 2012 CCO WebtrekkSeit 2008 Co-Chairman WAASeit 2007 Blogger „Web Analytics Europa“ web-analytics-blog.deSeit 2007 Privatdozent dda
2006 - 2011 General Manager Nedstat/comScore2000 - 2006 (Online) Marketing Consultant
Ralf Haberich
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Konver sion ist gut!
Mythos #1
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Konversion ist die wichtigste
Metrik!
Mythos #2
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Konversion
=
vergleichbar.Mythos #3
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Konversion
ist out…Mythos #4
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Konver sion ist nicht w
icht
ig.Mythos #5
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Konversion ist zwingend zu analysieren, von zwei Seiten zu betrachten, ein wichtiger Baustein im Online Marketing, ein dynamischer Wert. Unerlässlich.
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Customer Journey, Landingpage, AdWords Kampagne, SEM, Testkaufszenario, Bezahlvorgang, Call-to-Action, Design(-Buttons), Positionierung, …
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Was Sie nicht vergessen sollten: Deckungsbeitrag, Gewinn, Bestellungen, Verweildauer, Monetary Value, Bounce Rate, Abbruchrate, Storno, Recency etc.Unerlässlich.
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References
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References
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Leading Web Analytics Solution
Ideal Observer Study January 2012 of Top 100 .de Domains
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