ceasefire by rakesh soni
TRANSCRIPT
PRESENTED BY:- Rakesh Soni
INTRODUCTION
Ceasefire Industries Limited manufactures and distributes security products to residential and industrial sectors. The company offers video door phones, automated security systems, and CCTV systems. The company also offers powder based, carbon dioxide, and ceiling mounted fire extinguishers.
HISTORY
• When Ceasefire first launched its range of domestic fire extinguishers a few decades ago, no one in India had heard of fire protection, much less felt the need for it.
• The Ceasefire extinguisher was powerful and smart. But most importantly, it was easy to use. A high visibility, high impact mass media campaign supported the product launch. A personalized, highly persuasive and informative form of direct selling backed up distribution.
• Legal Status of Firm:-Limited Liability/Corporation (Privately Held)
• Nature of Business:-Manufacturer• Number of Employees:-more than 1500 People• Turnover:-More than US$ 100 Million (or > Rs.
400 Crore Approx.)
Market Share
Ceasefire Industries Limited, is India number 1 fire protection company,
having 70% of the market share, which has presence all over India with 46
branches
PRODUCTS Fire extinguisher
Security equipment
Video door phone
Security panel
PRIORITY SERVICE
Every 15 minutes Ceasefire creates one new customer. With such rapid growth exceptional service delivery becomes critical their Sales and Service Network reaches out to 300 cities and towns across India through branches that are 100% computerized
Ceasefire has also set up a dedicated toll free Helpline.
HELPLINE # 1800-11-3473 0120 - 422 - 3473 SMS FIRE TO 53030 Email: [email protected]
Ceasefire Certified by :-• ISI • ISO • CE :- conformance mark
CLIENTS
COMPETITORS
• BRILLIANT ENGINEERING WORKS, Mumbai Maharashtra
• Falcon Safety Equipment Ltd, New Delhi - 110015, India
• Safex Fire Services Ltd, Mumbai - 400013, Maharashtra, India
CONTACT
A-3, Ground Floor, Sec-4, Noida - 201301
Tel.: 0120-4255 800 Fax: 0120-4255801
Tollfree # 1800-11-3473
0120-422-3473 (From Private Land Line, Mobile Phone) - SMS
FIRE TO 53030
Email : [email protected] - Website : www.ceasefire.in