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TRANSCRIPT
Feminist PerspectivesSarah Holmgren & Katrina Lessard
Feminism
• MovementFor women’s rights!
• More to it than most think
Three Challenges
1. Denotative
2. Connotative
3. Credibility Bias
Denotative
• Defines feminist terms
• Asks the actual questionWithout specific detail
ConnotativeResult of Dennotative
• Worldwide view of women through…
– Personal Identities– Social roles– Cultural mores
• Mainstream media issues– Negative images (“bra burner,” “femi-nazi,” “man-
hater”)
– “Real women” natural or constructed?
Credibility Bias
• Goals: Objectivity and Replication
• Question, Focusand Method(Scientific Approach)
• Scholarly criticism(only interests/positive to women,threats)
Diversity
• Eisenberg and Goodall (2004) – Organizational Communication Scholars
• Ideology and Power– Primary focus of feminist scholars– “Assert ideology is the basic, often unexamined
assumptions about how things are or should be”
Sources
Hansen-Horn, T. L., & Neff, B. D. (2008). Public Relations:
from theory to practice. Boston: Pearson Education, Inc.