cdo - chief data officer momentum and trends

The Chief Data Officer2015 and BeyondOracle Chief Data Officer Advisory CouncilJeff Pollock, Vice President of Product

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DATA IS HAPPENINGWorld’s largest taxi company owns no vehicles

World’s most popular media firm creates no content

World’s most valuable retailer has no inventory

World’s largest hospitality provider owns no real estate

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50% of Banking and Insurance firms will have a Chief Data Officer by 2017

25% of all companies will have a CDO role

$13.5m annual costs to the average organization due to poor data quality

33%By 2017, a third of Fortune 100 firms

will experience an information crisis due to an inability to value, govern and trust

their corporate data


40%Most CDO’s say that the #1 thing they worry about how to ensure adoption and executive support

35% Say that their top priority in the next 2 years is building out an efficient data management framework … while only

10% Say their focus is on monetizing customer interactions

56% Of CDO’s will invest in predictive analytics in the next 18 months

72%Data Management software is a priority for


CONGRATULATIONS!

… you’ve got the hottest job of the 21st century!


or…?

… are businesses already back-tracking on the CDO role


IT DATA


33%Chief Digital Officers

tend to be found inAdvertising 44%

Chief Data Officers come from a Business Services background – in Banking and Insurance firms


CDO like an NBA Point

Guard?

“My job is to make sure that data is accessible and is used in the right way. We depend on this data to mitigate risks; adhere to rules and guidelines; and ultimately to help our customers succeed financially.”

- A. Charles Thomas, CDO Wells Fargo

http://www.bizjournals.com/sanantonio/blog/2015/05/wells-fargo-data-officer-distributes-information.html


Board/CEO

CRO COO CIO BU-1 BU-2

CDO

PROCESS-ORIENTED CDOTypically in Risk, Compliance or other Business Support function

Board/CEO


CDO CDO

REVENUE-ORIENTED CDOAligned to Business Unit (eg; CMO), supporting revenue goals/SLAs

Board/CEO


CDO

ANALYTICS-ORIENTED CDOTypically leading from within IT, focus on efficient access to data

Board/CEO

CDO CRO COO CIO BU-1…

OPERATIONAL CDOOperating shared-services, with Board-level accountability

Data MonetizationGovernance Process

Decision Making


Biggest Mistake: Don’t Try to be the Lone Ranger


What Can Every CDO Do Right Now?

Monetize data by focusing on net-new services

Accelerate better decision making w/faster Analytics

Reduce vendor spend by encouraging Hadoop uses

Champion a Modern Data Architecture (polyglot etc)

Govern the Data Assets: Glossary, Metadata, Quality

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Data Monetization is Affecting Every Major Industry

Financial Services

RetailInsurance

Utilities, Oil & Gas

Healthcare

Telecom

Manufacturing Public Sector

• Risk & Compliance Analytics• Auditing, Deep Data Storage• Fraud Detection / Predictive• Trading Risk Insight• Deposit Spread Maximization

• Insurance Underwriting• Customer Behavior Monitoring• Next Best Product / Predictive• Loan Processing w/New Data• Litigation Propensity• Subrogation Win Rates

• Call Detail Records (CDRs)• Infrastructure Investment• Next Product to Buy (NPTB)• Real-time Bandwidth Allocation• New Product Development

• 360° View of Customer• Analyze Brand Sentiment• Localized, Personalized

Promotions• Website Optimization• Optimal Store Layout

• Monitor Recall Data• Supplier Consolidation• Supply Chain and Logistics• Assembly Line Quality• Predictive Maintenance• Crowdsource Product Quality

• Smart Meter Stream Analysis• Slow Oil Well Decline Curves• Optimize Lease Bidding• Compliance Reporting• Proactive Equipment Repair• Seismic Image Processing

• Genomic Data for Medical Trials• Monitor Patient Vitals• Reduce Re-admittance Rates• Store Medical Research Data• Recruit Cohorts for

Pharmaceutical Trials

• Analyze Public Sentiment• Protect Critical Networks• Prevent Fraud and Waste• Crowdsource Reporting for

Repairs to Infrastructure• Fulfill Open Records Requests

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Execution

Innovation

Oracle Confidential

Accelerate Analytics and Apply Open Source Tech

WarehouseData FactoryReservoir

Data Streaming

Data Platform

Discovery Lab

Analytics

APIs

Enterprise Data

Other Data Sources

Data Streams

BusinessData

Social/LogData

Model FirstAnalytics

• Reporting-oriented• Often enterprise wide

in scope, cross LoB• “you know the

questions to ask”

BI/Reports & Dashboards

Data FirstAnalytics

• Data Exploration• Highly visual and/or

interactive• “you don’t know the

questions to ask”

Data Discovery

• Telematics• Industry Services• Internet of Things• Sentiment

App/DataServices

14

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Champion a Modern Data Architecture

Polyglot

Fit for Purpose Data

Lambda

Speed Layer

Batch Layer

DataSources

DataServices

Kappa

DataServices

Data PipelineDataSources

15

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Govern Data Assets: People & Process First

Data Governance

Metadata Management

Business Glossary

Data Profiling

Data Cleansing

Data Archiving

Data Privacy

PEOPLE

PROCESS TECHNOLOGY

…people and process first, …tools and capabilities next, …and, there is no magic!

“…the overall impact of poor-quality data on the whole dataset remains the same. In addition, much of the data that organizations use in a big data context comes from outside, or is of unknown structure and origin. This means that the likelihood of data quality issues is even higher than before. So data quality is actually more important in the world of big data."

- Ted Friedman, Gartnerhttp://www.gartner.com/newsroom/id/2854917

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Execution

Innovation

Oracle Confidential

Comprehensive Oracle Tools for Data

WarehouseFactoryReservoir

Data Streaming

Data Platform

Discovery Lab

Analytics

APIs

Enterprise Data

Other Data Sources

Data Streams

BusinessData

Social/LogData

Model FirstAnalytics

• Reporting-oriented• Often enterprise wide

in scope, cross LoB• “you know the

questions to ask”

Reports & Dashboards

Data FirstAnalytics

• Data Exploration• Highly visual and/or

interactive• “you don’t know the

questions to ask”

Discovery

• Telematics• Industry Services• Internet of Things• Sentiment

DataServices

ApacheOracle

NoSQL & SE

OracleWLS &

Coherence

Oracle Data Integration & Governance

Oracle Database& Big Data SQL

OracleR

OracleBig Data

Discovery

OracleBusiness

Intelligence

OracleBig Data

Discovery

Apache

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Oracle is the Only Vendor with a Complete Data Solution

Oracle Confidential 18

Modern Open Source-based Data Architecture

Enterprise Integrated & Proven with Existing Technology

Open and Heterogeneous with Many Hadoop Distributions

Governed with Glossary, Metadata, and Data Quality

Engineered Systems Optimized and Simple to Deploy

Available by Subscription on the Public Cloud


EnterpriseProductivity

DisruptiveTechnology


CDO’s ARE HAPPENING

Oracle can help

cdo - chief data officer momentum and trends

Data & Analytics

oracle andor

oracle confidential

cdo cdo revenueoriented

cdo processoriented

cdo analyticsoriented

cdo role

operational cdo

corporate data