The Marketing Mix & Market Research. Analysis of uses in the Music Industry.

CD ManufacturingJames Crisp

Product

• The CD manufacturing industry does DVD and CD replication, vinyl pressing or bespoke CD packaging and printing and printing.

Price

• The CD manufactures have to consider costs in the production such as machinery costs, also they have to pay the staff so labour costs and they have to pay for the materials needed. If they choose to promote their company then they will have to pay for promotion costs such as adverts.

Place

• The CD manufacturers set up their companies online so it’s easy to access and quick. This is where they sell their products and if they wanted to release adverts they would possibly be online as well.

Promotion

• The CD manufacturing companies tend not to do much promotion, but instead they rely on word of mouth however if needed then they will post an advert and if they get artists to use them then most of the time if they provide a good service then the client will come back to them.

Market Research

• They will be targeting the bands that are looking to produce their album or single. They may also be targeting the band managers, to show them that they provide a better service then other CD manufacturers so they use their company.