22 PARTICIPANTS, 4 FACILITATORS, 1 MODERATOR, 8 HOURS

WORKSHOPSUMMARY

GENERATED A TOTAL OF ~ 240 IDEAS, ~ 30 VISUALISATIONSCREATED 6 PROTOTYPES FOR PRODUCTS, SERVICES & ACTIONSDOCUMENTED IN 110 IMAGES, 4 HOURS OF VIDEO

RE:THINK THE CLIMATE CHANGE HOW DO WE PERCEIVE CLIMATE CHANGE ON A PERSONAL LEVEL?WHAT ARE THE ISSUES THAT CONCERN AND OCCUPY US?

THIS COLLECTION SUMMARIZES THE INITIAL PREMISE, THE STARTING QUESTIONS, INSIGHTS AND QUESTIONS POSED.

REALPROVENURGENT

TURNING KNOWLEDGE

INTO ACTIVITY

MOBILIZING STAKEHOLDERS

WHICH ISSUES DO WE ASSOCIATE WITH CLIMATE CHANGE?WHAT ARE THE (UN)KNOWN FACTS?HOW IS THE AWARENESS?

WORKSHOP GOAL: ANALYZE PARTICIPANTS ACTIVITIES TO EXPLOREPERCEPTION OF CLIMATE CHANGE

WHICH TOPICS DO WE CARE FOR?WHEN DOES KNOWLEDGE TURN INTO ACTION?WHAT RELATED ISSUES DO WE REALLY ACT ON?

WHO ARE THE (NON-)INTERESTED PEOPLE?WHAT MOVES PEOPLE ENOUGH TO MOBILIZE THEM?HOW AND WHEN DO WE (RE-)ACT?

ARE WE REALLY ASKING THE RIGHT QUESTIONS?

WORKSHOPINSIGHTS

CLIMATE CHANGE IS A SCARY TOPIC – PROCRASTINATION

EASES FEAR

WE NEED TO CHANGE THE WAY WE PRODUCE AND

CONSUME

WE NEED TO CREATE NORMS

AND LAWS TO SET FRAMEWORKS FOR

SUSTAINABILITY

WE NEED TO START PAYING THE COSTS

NOW TO BE IN BUSINESS IN THE

FUTURE

ECONOMIC COSTS SHOULD INCLUDE

COSTS OF EFFECTS ON THE CLIMATE

STOP ENVISIONING THE APOCALYPSE, START GRASPING

THE OPPORTUNITY

TURN THE NEGATIVE EFFECTS INTO SOMETHING

POSITIVE, REDEFINE THE

ISSUES

RETHINK CLIMATE CHANGE

BREAK OUT OF CONVENTIONAL

THOUGHT

GIVE CUSTOMERS ABILITY TO HELP

YOU, PEOPLE WILL REWARD YOUR GOOD EFFORTS

AS ARTIFICIAL PERSONS,

COMPANIES ARE NOT EXEMPT

FROM MORALS

WHAT DID WE LEARN FROM THIS WORKSHOP?WHICH ARE THE RELEVANT INSIGHTS FOR BUSINESSES?

QUESTIONSASKED 1

PRODUCTIONAND

ECONOMY

WHAT ARE OUR PRODUCTS MADE OF? WHAT WASTE DO THEY LEAVE?IS ZERO WASTE ACHIEVABLE? HOW WILL CONSUMPTION CHANGE?CAN WE AFFORD A LOW-CARBON FUTURE? WHAT DOES OUR WEALTH LEAVE BEHIND?WHEN DOES WASTE BECOME A RESOURCE?ARE YOUR PRODUCTS MADE TO LAST OR MADE TO TRASH?WHY IS EVERYTHING ABOUT IMMEDIATE COST?DO WE PAY FOR OUR ACTIONS NOW? OR DO WE PAY FOR LATER?CAN WE REUSE CARBON OR PUT IT BACK? WHERE AND HOW SHOULD OUR FOOD BE GROWN?CAN WE ALL BE CONSUMERS? SHOULD PRODUCTION BE LEFT TO THE INDUSTRY ALONE?WHAT ECOSYSTEM BENEFITS ARE WE CASHING ON?

WHICH QUESTIONS CONCERN CUSTOMERS?

QUESTIONSASKED 2

MOBILITY

HOW WILL WE MOVE AROUND IN THE CITIES? ACROSS NATIONS?HAVING TROUBLE BREATHING? DO WE NEED SO MUCH TRAFFIC?WILL YOUR CITY DROWN? WHAT WOULD YOU DO IF IT DOES?WHERE ELSE COULD WE LIVE IF OUR REGION IS NOT HABITABLE?WILL YOU NEED TO FLEE THE CLIMATE? WHERE TO? WILL OUR MOBILITY CONTINUE KILLING US WITH EMISSIONS?WHY IS HALF THE COST OF RECYCLING IN TRANSPORT?

WHICH QUESTIONS CONCERN CUSTOMERS?

QUESTIONSASKED 3

ENERGY

HOW CAN WE REDUCE ENERGY BY CHANGING PROSUMPTION?HOW MUCH ENERGY DID GO INTO THE CREATION AND TRANSPORT OF MY PRODUCT?HOW CAN WE COMBINE ENERGY CREATION WITH MUNDANE TASKS?HOW CAN WE MAKE ENERGY SAVING MORE FUN?WHY CANT PRODUCTS AND ENVIRONMENTS BE SMARTER AND CONSERVE ENERGY THEMSELVES?ISNT ENERGY EFFICIENCY A WAY TO MAKE MORE MONEY?WILL WE PAY IN ENERGY AND EMISSIONS IN THE FUTURE?HOW MUCH IS THE COST OF SOLAR AND WIND IF WE ALL POOL IN?HOW FAST CAN WE CHANGE OUR ENERGY CONSUMPTION?

WHICH QUESTIONS CONCERN CUSTOMERS?

NEXT SECTION:END OF

ANALYSIS

HERE, THE SUMMARY OF THE WORKSHOP ANALYSIS ENDS. THE NEXT SECTIONS SUMMARIZE THE STRUCTURE OF THE WORKSHOP, SOME MAIN IDEAS AND A FEW PROTOTYPES TO ILLUSTRATE THE INSIGHTS.

A DETAILED ANALYSIS AND THOROUGH DOCUMENTATION IS AT WWW.RETHINK-CLIMATECHANGE.EU

STEP 1: RESEARCH

STEP 2: DEFINITION

STEP 3: IDEATION

WORKSHOPSTEPS

STEP 4: VISUALIZATION

STEPS WE TOOK IN THE WORKSHOP

INSPIRATIONKNOWLEDGE INSIGHTEMPATHY ANALYSIS

STEP 1:RESEARCH

RESEARCH CONSISTED OF PARTICIPANTS PREPARING SOME EMPATHY EXERCISES: CREATING A POSTCARD, A SCRAPBOOK PAGE AND A MEDIA DIARY.

PARTICIPANTS ALSO RECEIVED FACT SHEETS AND GENERAL KNOWLEDGE ON VARIOUS TOPIC AREAS AS FEW OF THEM WERE EXPERTS ON CLIMATE CHANGE.

THIS PREPARATION WAS COMBINED WITH ART AND MEDIA FOR INSPIRATION, PARTICIPANTS DISCUSSED THE MATERIAL TO EXPLORE THEIR VIEWS OF THE TOPIC.

RESEARCH OUTCOME WAS ANALYZED AFTER THE WORKSHOP.

FEELING WHEN DID WE START ASSOCIATING NATURE WITH CLIMATE PROBLEMS?

PARTICIPANTS FELT THAT DEALING WITH CLIMATE CHANGE CREATES NEGATIVE EMOTIONS AND THAT IMAGES WHICH SHOULD BE ASSOCIATED WITH CALM AND BEAUTY ARE SLOWLY EVOKING ANXIOUSNESS.

EMPATHY

AT THE SAME TIME, THE LONG-TERM PERSPECTIVE OF EFFECTS WAS CAUSE FOR PROCRASTINATION.

THE MEDIA COVERAGE OF THE TOPIC DOES NOT INSPIRE ACTION. EVEN ACTIVISM AND CAMPAIGNS LEFT PEOPLE WONDERING HOW OR IF TO TAKE ACTION.

FEELINGS ASSOCIATED WITH „GREEN“ PRODUCTS ARE „GOOD“ AND „EXPENSIVE“. SUSTAINABILITY IS VIEWED AS A LUXURY MANY MAY NOT BE ABLE TO AFFORD (SHORTTERM)

REASONINGWHY DO WE SEE TECHNOLOGY AS BOTH CAUSE AND SALVATION?

PARTICIPANTS BELIEVE TO KNOW MANY FACTS ABOUT CLIMATE CHANGE. HOWEVER, THE FACTS THEMSELVES SEEM TO BE OPEN FOR INTERPRETATION AND DEBATE. WHEN DEALING WITH FACTS, THE ISSUES TEND TO BECOME IMPERSONAL, WITH „BAD THINGS“ ONLY HAPPENING TO OTHERS.

KNOWLEDGE

THE REAL EFFECTS OF CLIMATE CHANGE SEEM VERY FAR AWAY BOTH IN TIME AND SPACE.

PARTICIPANTS THINK THAT WE DO HAVE THE TECHNOLOGY AND MEANS AVAILABLE TO SOLVE THE SITUATION, BUT THE CURRENT CRISIS IS CAUSED BY UNWILLINGNESS TO SEE BEYOND SHORT-TERM COSTS AND LACK OF POLITICAL WILL.

FACTS ARE CHANGING AS WE SPEAK, YET ARE SUPRESSED AT THE SAME TIME. TOPIC HAS NO PRIORITY.

DREAMINGWHAT IS OUR VISION OF A BETTER WORLD AND HOW DOES IT RELATE TO THE CLIMATE?

LOOKING AT ART INVOLVING AND RELATING TO THE TOPIC, PARTICIPANTS WERE INSPIRED TO CREATE BETTER PRODUCTS, SERVICES, PROCESSES AND POLICIES.

INSPIRATION

MANY EFFECTS OF CLIMATE CHANGE ARE NOT CAUSE FOR CONCERN FOR EUROPEANS AND NORTHAMERICANS IN SHORT-TERM. MILD WINTERS DO NOT INSPIRE FEAR.

ARE WE CREATING HELL OR HEAVEN ON EARTH? WE SHOULD TAKE CARE TO CREATE A WORLD THAT WE ACTUALLY WANT TO LIVE IN. IF NOT FOR US, THEN FOR OUR FUTURE CHILDREN.

ISSUES FLAREFOCUS

STEP 2:DEFINITION

SYNTHESIS

ISSUES

PROBLEM AREASIS CLIMATE CHANGE TOO BIG OF A TOPIC TO EFFECTIVELY DEAL WITH?

FIRST ISSUES EVERY PARTICIPANT ASSOCIATES WITH CLIMATE CHANGE ARE ENERGY, MOBILITY, PRODUCTION, CONSUMPTION, WASTE, WATER, AIR, POLICIES AND FORESTS.

FEW OF THESE ISSUES ARE ACTUALLY PART OF DAILY ROUTINE AND CONCERNS. ENVIRONMENTAL DAMAGE AND CHANGE IN CLIMATE ARE NOT PART OF BASIC NEEDS – EVEN IF THEY RELATE TO DAILY TASKS SOMEHOW.

HOW DO WE MAKE THE ISSUES PART OF LIFE WITHOUT INFORMATION OVERFLOW, GREENWASHING OR RESIGNATION?

THE PEN

RULE OF LAWREGULATIONSEXPLICIT CONSEQUENCES

FOCUSING ON THE PROBLEMWHAT PART OF OUR LIFE IS CONCERNED WITH CLIMATE CHANGE?

CLIMATE CHANGE IS AN ISSUE OF OUR SOCIETY, AS SUCH, IT CAN BECOME PART OF PERSONAL LIFE VIA POLICIES. BY USING THE PEN, WE CAN CREATE LEGAL AND POLITICAL FRAMEWORKS.

CHANGE IS POSSIBLE WITH THE RIGHT INTERNATIONAL AND NATIONAL FRAMEWORKS. PARTICIPANTS ARE HOPING FOR COP15.

THE PRICETAG

NORMS AND CONVENTIONS

COST OF BEHAVIOUR

POSSIBILITIES AND ENABLEMENT

FOCUSING ON THE EFFECTHOW MUCH WILL CLIMATE CHANGE COST US NOW? HOW MUCH IN THE FUTURE?

THE PRICETAG ASSOCIATED WITH THE EFFECTS AND WITH THE SOLUTIONS ARE ALWAYS IN DISCUSSION. PARTICIPANTS FEEL THAT CREATING NORMS THAT FORCE CERTAIN COSTS FOR SPECIFIC BEHAVIOURS COULD ENABLE ACTION.

BEING UNSUSTAINABLE COULD COST MORE SHORT TERM, AT THE SAME TIME, LONGTERM INVESTMENTS TO BECOME SUSTAINABLE SHOULD COST LESS.

THE FLASHLIGHT

TRANSPARENCE AND FOCUS

SHEDDING LIGHT ON BEHAVIOUR

JUDGMENT BY VALUES OF

SOCIETY

FOCUSING ON THE MORALSCAN WE AFFORD NOT TO DO ANYTHING HUMANLY POSSIBLE?

THE FLASHLIGHT SHEDS LIGHT ON PERSONAL AND ORGANISATIONAL BEHAVIOUR, CREATING TRANSPARANCE ON SUSTAINABILTY ISSUES AND POINTING OUT INADEQUACIES.

SOCIETY WILL USE ITS OWN MORAL VALUES TO JUDGE WHAT IS GOOD. ARTIFICIAL ENTITIES LIKE COMPANIES SHOULD NOT HAVE THE SAME PRIVACY PROTECTION AS REAL PERSONS. WHO IS CREATING THE DIRT?

IDEAS SELECTIONIDEA CLUSTERS

STEP 3:IDEATION

ANALYSIS

SKIPPING THE SINGLE SECTIONS OF THIS STEP AND ONLY DISPLAYING A SELECTION OF IDEAS.

COLLECTIVE WASHING (LIKE IN THE OLDEN

TIMES)

SHARE TUBS TO SAVE WATER

CARSHARING - SUBVENTION

GREEN ENERGY EVENTS (ONLY

USING SUSTAINABLE PRODUCTS)

REGENERATIVE LIGHTSHOW AT NEW YEARS EVE

INSTEAD OF FIREWORKS

REGENERATIVE LICHTSHOW ZU

SLYVESTER STATT FEUERWERK

ENERGY SAVED – OVERFLOW INTO BANK ACCOUNT

CREATE ENERGY IN THE FITNESS

STUDIO

NO-IDLE-TIME RANKING FOR

COMPUTERS IN A NETWORK –

TURN THEM OFF

ENERGY SAVED – ITUNES 4FREE

PAY FOR PRODUCTS WITH SAVED ENERGY

FILTER UND SOCIAL

NETWORKING ACCORDING TO SUSTAINABILITY

POINTS

CLIMATE BADGE FOR

CARSHARING

SUSTAINABILITY BOOTCAMPS

FOR BUSINESSES

GREEN CERTIFICATE FOR

HOUSEHOLDS (HANGING OUTSIDE)

GREEN POINTS. FREE GREEN

CONCERT CARDS FOR GREEN PRODUCTS

CLIMATE CARDGAME FOR KIDS EDUCATION

ENERGY GENERATING

STAIRS

CARPOOLLANES FOR ELECTRO-

CARS

ENERGY CARDS FOR HOME (LIKE

IN A HOTEL)

PROTOTYPES DISCUSSIONASPECTS

STEP 4:VISUALISATION

PROTOTYPES

VISUALIZING IDEASWHY DONT WE SIMPLY TRY OUT IDEAS FOR SUSTAINABILITY?

6 PROTOTYPES WERE CREATED, ONE OF THEM FOCUSED ON PRIVATE AND ORGANISATIONAL ENERGY USE:

ENERGY CARDS FOR HOME (LIKE

IN A HOTEL)

HOTELS HAVE ACCESS CARDS THAT ALSO REGULATE THE ENERGY CONSUMPTION OF APPLIANCES AND DEVICES. WHY DONT WE HAVE THAT EVERYWHERE? YOU TAKE YOUR ENERGY KEY WITH YOU AND EVERYTHING TURNS OFF. NO MORE STANDBY. THE TECHNOLOGY IS ALREADY THERE.

SAVED ENERGY RECORDED ON THE KEYCARD COULD BE USED AS ELECTRONIC CASH, GIVING USERS INCENTIVE TO ACTUALLY MAKE THE SWITCH.

COMPANIES CAN USE KEYCARD DATA FOR MARKET RESEARCH PURPOSES AND CREATE NEW SERVICES.

IN A HOUSEHOLD OF TWO, THIS WOULD MEAN AVERAGE SAVINGS OF 150€ / YEAR.

ASPECTS

BITS AND BYTESWHAT GENERAL CONCEPTS ARE HIDDEN IN OUR PROTOTYPES?

COMPANIES CAN WORK WITH EACH OTHER TO CREATE NEW KINDS OF SERVICES WHICH THEY COULDNT DELIVER ON THEIR OWN.

TRANSPARANCY AT ALL COSTS – HOW IS IT MADE? WHERE DOES IT COME FROM? WHAT ARE YOU DOING TO IMPROVE ITS SUSTAINABILITY? HOW DO YOU MAKE A DIFFERENCE?

WHAT CAN WE DO TO HELP? NEXT-GEN USERS DO NOT LIKE TO CONSUME ONLY, WE WANT TO CREATE AND SHAPE.

WE ARE NOT HIPPIES! WE LOVE LOVE LOVE TECHNOLOGY. BUT MAKE IT LONGLASTING, MAKE IT SUSTAINABLE, MAKE IT COOL & BE NICE TO US AND WE WILL LOVE YOU FOR IT.

MAKE THINGS FUN! WE KNOW THE FUTURE LOOKS BLEAK, BUT GET US TO INTERACT AND INVOLVE WITH THE TOPIC.

COMBININGASPECTS

THE BIG PICTUREHOW DO IDEAS AND EFFORTS REGARDING CLIMATE CHANGE FIT TOGETHER?

PARTICIPANTS SHOWED THAT PEOPLE AND THEIR IDEAS DO NOT HAVE TO STAND ON THEIR OWN, WHILE DISPLAYING PROTOTYPES, A LIVELY DISCUSSION AROSE.

DISCUSSION

EXPECTATIONSWHAT DO WE WANT FROM BUSINESS AND FROM LAWMAKERS?

THERE ARE SO MANY GREAT IDEAS OUT THERE THAT WOULD BOTH CREATE SUSTAINABLE PRODUCTS AND SERVICES AND MAKE A LOT OF MONEY IN THE LONG RUN.

WE EXPECT BUSINESSES TO MAKE SHORT TERM RISKS TO HAVE LONGTERM BENEFITS BOTH FOR THE BUSINESS ITSELF AND THE ENVIRONMENT.

IT IS VERY EASY TO HAVE GOOD IDEAS. EVEN A GROUP OF NON-EXPERTS CAN COME UP WITH GREAT STUFF IN ONLY A DAY. WHAT IS REALLY NEEDED IS THE DETERMINATION TO MAKE THOSE IDEAS WORK.

WE EXPECT ORGANISATIONS TO COOPERATE WITH EACH OTHER AND TO OPEN UP TO THEIR CUSTOMERS. WE WILL NOT ADMONISH YOU FOR BEING HONEST.

MAKE CLIMATE CHANGE A TOPIC TO TAKE INTEREST IN, NOT SOMETHING TO PUSH TO ONES MIND BECAUSE ITS UNPLEASANT.

DETAILED ANALYSIS AND WORKSHOP DOCUMENTATION:WWW.RETHINK-CLIMATECHANGE.EU