• Introduction of members

• Networking and Contact details

• Team work – Roles and Responsibilities

• Demonstration on work done so far

• Existing Sample Sites

• Stickiness

• Questions and Answers

Agenda – 23/06/09 (8pm)

Team work – Roles and Responsibilities

• Kay Leong- Registration of Internet Tools- Record Tool’s procedures for future FAQ - Start uploading photographs

- Continue to discover new technology

• Needed- Individual Champions for Core/Internet Modules- Branding Strategies- KPIs

POH Kay Leong

• 1976 to 1982 - PSLE• 1982 to 1986 - GCE ‘O’ Level• 1986 to 1989 - University of San Francisco• 1989 to 1992 - NS Police - DSP (NS)• 1992 to now - PTCL - CIO (www.ptclogistics.com.sg)• CCC and Rotary Induction (April 2009)

– CCC - SAC CCK Secondary School

– Rotary Marina City - Community Service Director

New Media Vision

• To E-connect the Grassroots and residents of Choa Chu Kang Constituency.

Goals and Objectives

• To provide a platform for CCK residents, grassroots organizations, community leaders and various government bodies to come together - to know one another through postings of details regarding Committee Members, calendar of events, etc.

• To promote awareness of CCK history, major attractions and other interesting facets of our constituency.

• To report on and publicize activities organised by various CCK Grassroots Organizations.

• To motivate and encourage residents to take a more active interest in the constituency and in the many activities being organized and thus promoting social cohesion and racial harmony.

Benefits of New Media Initiatives

• FREE; 24 hours a day; 7 days a week; 365 days a year• Borderless, Instantaneous, Many-to-Many• Updated details of news/events/photos• Background Information for new Grassroots and residents• Central storage of community information• Many FREE social networking online tools to assist

achieving the Vision and objectives!!!• Anyone can contribute their photographs/videos/ideas

Possible Contents

• History - Geography/Landmarks/Public Amenities/Schools

• Management Committees

• Google Maps

• Notices/Surveys/Forums/Feedbacks

• Photos/Videos

• Events

• Useful links - Welfare/Interest Groups

• LTA/NEA/NPC news

• Residents/Volunteers Opt-In

• Constituency Organization Chart

• Donations/Welfare/Yellow Ribbon/Jobs news

Expectations

• It is a process NOT a one-time effort

• It is an added communication/networking tool NOT a replacement

• It takes time to market NOT a instant “hit”

Challenges

• Webmaster not Full-Time• No regular and frequent updates• Not enough publicity• Not good and attractive designs• No IT infrastructure and support• Many grassroots and residents may not be IT savvy• Dead links

Support

• From the top (MP, CCC, CCMC)

• From the Constituency Office

• At grassroots levels (PA, GROs, etc)

• At community (Schools, NEA, NPC, etc)

• At residents levels (Seniors, Students, etc)

Strategies and Branding

• Banners• Notice Boards• Newsletters• Pamphlets by Students• Discount coupons for Emails/HPs• Lucky Draws/Competitions• Emails/SMS/Words of Mouth• Entice the target audience to join the group by using videos• Free Training/Workshops (S-Connect funds)• Tie up with S-League/MOM links

Free Online Tools

• Websites• Blogger/Blogspot• Facebooks• Twitter (eg Obama)

• Flickr• Youtube• Google Maps/Latitude• StatCounter• Qik (eg Rally speech)

• Surveymonkey• Unhub

• Yahoo Groups/Albums/Documents• Slideshare• Linkedin• Picasa

• Podcast• Myspace• Razoo• Plaxo• Wordpress

• Database - Emails (Opt-In), HP SMS• Stickiness - Auto-Responders/Twitter

Stickiness

• Display events on CC/RC LCD/Monitor

• Registration of Events

• Photographs/Videos – Online Order

• Latest News

• Facebook – Holiday and Birthday Greetings

• Blog/Twitter

Sample Sites

• Websites

– http://moulmein.org.sg– http://www.joochatters.com

– http://www.danzbuddies.com

– http://www.geocities.com/ld_goldenboots/– http://www.yipee.sg/searchstep.asp

• Blogs

– http://owencommunity.blogspot.com• Flickr

– http://www.flickr.com/photos/pmosingapore

• Facebook– New Media Champions

– BISHAN – TOA PAYOH NORTH CONSTITUENCY” a.k.a “Friends of Bishan – Toa Payoh North”

– Zhenghua.myhome– Friends of Yew Tee

Action Items

• Setup New Media Core Team

• Break down in Phases:– Phase 1 Register CCK on various online tools– Phase 2 Collate/Centralize Photographs/Events– Phase 3 Plan/Design Website/Blog/Facebook– Phase 4 Training/Marketing/Support– Phase 5 Launching

• KPIs to measure progress

Questions

“The Bigger the WHY, the Easier the HOW” !!!

Future Plans

• Improvements to all linked pages• Add more photographs• Add more links to websites of places of interest• Possibility of adding video clips• Train more grassroots leaders to be conversant with

surfing the internet with funding from S-Connect Fund• Start various Facebook communities• Get PA’s Staff involved to update courses available

New Media Champion Team

• Form Core Team

• Get interested GRLs, Residents onboard

Key Performance Indicators

• Monthly Visitors Counter

• Monthly Opt-In Analysis