Colorado Children’s Immunization Coalition2009 Communications Report

2009 marked big changes for CCIC with the implementation of a Communications Director position in January. This position allowed the organization to focus on communicating the organization in a dedicated, strategic way.

The following report highlights successes, challenges and suggestions for improvement for the years to come. This is a learning document to capture the year’s strategies and accomplishments.

Executive SummaryEarned Media

53 media hits including o 15 mainstream media storieso 16 newsletter mentions with partners organizationso 22 blog mentions or placed guest blogs

Social Media Twitter

o CCIC created its Twitter account on February 10, 2009 and by January 10, 2010 had engaged 1,253 followers, sent 4,320 tweets and had 9,402 clicks on links within their tweets.

Facebooko Since creating its Fan Page in April, CCIC recruited 248 fans to its Fan Pageo Our top three fan types are Women 25-34, Women 25-44 and Women 45-54.

These coincide with our communications strategy target demographic of women ages 20 – 35.

Engaged in niche social networks with interesting success Nurtured blogger relationships to further reach and impact

Web Traffic For the year, the CCIC website had nearly 77,000 visits, which is a 136% increase from

2008. CCIC’s web visitors are an international bunch – we received visitors from Russia, the

UK, Peru, Japan, China, Australia and many other countries.

For full results, analysis and suggestions for improvement please reference the following sections:

Earned Media – page 2 Social Media – page 3 Web Traffic – page 13

Case Study: Healthy Kids Thank-A-Thon – page 17

Conclusions – page 24 Appendix and Notes – page 24

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Earned Media

Earned media was a very valuable strategy for 2009. CCIC started its journey to becoming the “go to” source for vaccine comments for the media.

For 2009, CCIC received 53 total media placements which included: 15 stories in mainstream media

o 10 pitched storieso 5 opinion/editorials

16 newsletter mentions with partners organizations 22 blog mentions or placed guest blogs

o 3 pitched storieso 15 guest postso 4 blog posting ripples (when a blog post gets reposted on another blog)

Highlights included: Executive Director Lydia McCoy’s quote in the Denver Post Article “Study: Parents who

refuse vaccines put children at risk” - http://www.denverpost.com/ci_12448293 Lydia McCoy quoted

KUSA 9 New’s coverage of our Healthy Kids Thank-A-Thon "Remembering the most important thing you have" - http://www.9news.com/news/article.aspx?storyid=127738&catid=188

National blogger for Discover Magazine Phil Plait wrote a post about Dr. Perry’s article A small shot of vaccination sanity - http://blogs.discovermagazine.com/badastronomy/2009/08/13/a-small-shot-of-vaccination-sanity/

Fox 31 segment with Chef Michael Bortz on “Good Day Colorado” about the 2009 SOUP! event http://www.youtube.com/watch?v=bZmbu1oVrsQ&feature=channel_page & http://www.kdvr.com/news/gooddaycolorado/ldvr-recipe-042109,0,4107041.story

Communication Director Dawn Crawford’s guest posts on the autism science blog Left Brain/Right Brain “Jenny McCarthy Blocked Me on Twitter!” - http://leftbrainrightbrain.co.uk/?p=2419

For a full list of all the media articles – please turn to page 17 of this report.

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Social Media

2009 saw an incredible increase in commercial use of social media. With social media coming into its own, many for-profit and nonprofit organizations scrambled to make use of this exciting new medium.

CCIC saw social media as an excellent way to reach its target public population of women expecting children or with children between the ages of 20 and 35. These women are internet savvy and are bombarded with lots of information about vaccines on the internet.

CCIC wanted to be a bastion of timely, scientific and caring resource for parents who have questions about vaccines. Since we knew that our audience was using this medium, this was a major communications strategy for 2009.

Twitter

2009 was the year of Twitter, in the spring time Twitter was the “it” thing for everyone to do. CCIC used Twitter to disseminate information about vaccines, encourage parents who were vaccinating and correct information about vaccines.

Vaccine information was also hot on Twitter in 2009 thanks to the emergence of H1N1 and its vaccine. There were endless amounts of discussions, warnings and support for the vaccine. This graph shows the percent of tweets that mentions of the word “vaccine” from July through the end of the year.

CCIC created its Twitter account ImmunizeCOKids on February 10, 2009 and by January 10, 2010 had engaged 1,253 followers.

This follower base is competitive with other vaccine organizations including @Amanda4Gavi – GAVI International’s Twitter feed and anti-vaccine blog @AgeofAutism.

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The drops in followers on this chart indicates “spam purges” by Twitter which mass deletes multiple spam accounts in one evening.

TwitterCounter.com

Within that time period, CCIC sent 4,312 total tweets and assuming they spent an average of 30 seconds per tweet they've spent 129,360 Seconds or 2,156 minutes or 35.93 hours or 1.5 days using Twitter (calculated by Tweetwasters.com).

Our interaction on Twitter peaked in August with 1,090 tweets in that month which works out to about 68 tweets a day. But on average, the account contributed 25 tweets a day to the Twittersphere.

TweetStats.com

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The ImmunizeCOKids account is maintained 4 days a week, Monday through Friday. There is a purposeful strategy to engage at different times of the day to reach the most Twitter users. With this strategy of multiple check-ins a day and scheduling tweets there is greater likelihood of catching followers when they are using Twitter.

TweetStats.com

TweetStats.com

The accounts we interacted with the most were:

Colorado-Based Moms & Bloggers @casualperfect @crazycanuckblog @danalstone

Media Contacts @mistymontano

Vaccine Advocates @lizditz @eyrzbrn @TS_Elliott @Petunia84 @CorinaBecker @Amanda4Gavi

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There was also an emphasis on interacting and spreading the work of other vaccine organizations around the country and world. Of the top 6 most retweeted accounts are the accounts for other vaccine organizations or advocates on Twitter.

This graph also shows a great diversity in our retweets; we spread the love around rather than focus on just retweeting one organization.

TweetStats.com

The account ImmunizeCOKids received over 9,402 clicks on the links that it posted using the HootSuite.com URL shortener. Steady interaction growth in the later half of 2009 indicated a growing follower base and production of quality tweets.

The tweets which saw the most interaction were the following. Of these tweets, two (#3 and #4) were CCIC created content:

1. Vaccine refusal hikes whooping cough risks - Kids and parenting- msnbc.com http://ow.ly/9ixs - 270 Clicks

2. House calls: Don't let autism scare stop vaccines -- OrlandoSentinel.com http://ow.ly/6g4W - 173 Clicks

3. Gobble Gobble | Celebrate Thanksgiving and give thanks to kids health! http://ow.ly/DAs3 #HealthyKids - 170 Clicks

4. Watch KUSA's coverage of CCIC's #HealthyKids Thank-A-Thon http://ow.ly/G1Gd - 133 Clicks

5. Great article for parents considering the delayed schedule "The Problem With Dr Bob's Alternative Vaccine Schedule" http://ow.ly/9j0e - 104 Clicks

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6. Because we all need to laugh a little :) - Flu Funnies from Prevent Childhood Influenza http://ow.ly/wR8n - 80 Clicks

7. Poetic, smart and dead-on post about @Oprah signing deal with anti-vax @JennyfromMTV "Open Letter to Oprah" http://ow.ly/6uY7 - 80 Clicks

8. Beautiful visualization of statistics! How Safe is the HPV vaccine? | Information Is Beautiful http://ow.ly/tYDS - 69 Clicks

9. My son has cancer. He can't go into day care because of unvaccinated children. - By Stephanie Tatel - Slate Magazine http://ow.ly/vXqH - 66 Clicks

10. "How the quack industry harms autistic children" from Psychology Today http://ow.ly/fM6j - 64 Clicks

One anomaly could be the spike in interactions on December 22. There is no clear reason why there were so many clicks; this might be a computing error on HootSuite’s part.

The ImmunizeCOKids account wants to be in the top 10 percent of active and useful twitter accounts. It also wants to be relevant and be part of the Twitter culture by maintaining follow-backs, retweets and wooing influential followers. CCIC has achieved that status according to the following measurement sites.

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TwitInfluence.com

Twitter has been a VERY successful communications tactic for CCIC. It has literally brought CCIC onto the national stage with many valuable relationships created exclusively on this platform with influential bloggers, national vaccine organizations and vaccine advocates. CCIC is frequently contacted by other nonprofits for their advice on how to manage their Twitter accounts as successfully.

For 2010 the challenge is keeping relevant and keeping a wary eye on Twitter. In the last half of 2009, CCIC did see a drop off in personal interactions with the account. This might be a foretelling of the cooling of Twitter. Twitter is still a powerful feed of information, but maybe that is all it will be useful for – the spread of information.

Facebook

CCIC created a Facebook group in February 2009 to abandon it for a Fan Page in early April 2009. The Fan Page has been a successful platform for recruiting fans and keeping them informed.

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Between April and December, CCIC recruited 248 fans to its Fan Page. This has been very slow, even for a nonprofit on Facebook. While we can compare our growth on Twitter as competitive, we have been lagging on Facebook. Gavi International has 377 fans and the anti-vaccine blog Age of Autism has 3,508 fans.

The graph below shows what type of Facebook users are interacting with our Fan Page. Our top three fan types are Women 25-34, Women 25-44 and Women 45-54. These coincide with our communications strategy target demographic of women ages 20 – 35.

There are successes to celebrate. The content on the Fan Page has garnered more traffic as the year has progressed. According to the Facebook Insights module, the Fan Page has increasing page view (total number of times a page was viewed per day) counts.

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The Fan Page also saw consistent interaction counts per post. The interaction are counts of the average number of comments, wall posts, and “likes” generated by each piece of content you post.

One concerning trend is the decrease in what Facebook measures as “Post Quality,” which is a score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users. The Post Quality score has decreased as the fans increased. There should be experimentation with figuring out the right mix of information for Facebook Fans.

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Facebook has been a hard nut to crack for CCIC. Since its membership base skews a little older, it has been difficult to engage its target market of 20 -35 year olds. While it is a success that the largest percentage of its fans are 25 – 35, but there are no fans aged 18 – 24, which makes up a third of the target demographic. With wider use of traditional marketing, there may need to be an emphasis on driving to the Facebook account if this strategy is important.

Also, the trend of decreasing post quality needs to be addressed. Implementing surveys to find out what the Facebook Fans want to read would be helpful.

Niche Social Media Sites

In the last half of 2009, CCIC engaged in niche or specialized social networks to engage parents. We targeted Moms Like Me Denver, Moms Like Me Northern Colorado and Pikes Peak Parent. These smaller social networks allowed us to engage

Moms Like Me – Denver - http://denver.momslikeme.com/members/JournalActions.aspx?g=1066689&m=8842843

Moms Like Me – Northern Colorado - http://northerncolorado.momslikeme.com/members/JournalActions.aspx?g=1066689&m=8327334

Pikes Peak Parent - http://pikespeakparent.com/profile/CCIC

With the help of our fall intern, we wrote and posted weekly discussion topics to engage parents in conversations about vaccines.

The highlight of this strategy was when we started a discussion about vaccines and autism, and posted a second story about the threat of unvaccinated children. The post blew up with over

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150 comments. The site even took down the post at one point because the “discussion” was getting too heated.

“Misplaced Fear: Resolving the Fear Around Vaccines and Autism” http://denver.momslikeme.com/members/JournalActions.aspx?g=1066689&m=8327334

“The Threat of Unvaccinated Children” http://denver.momslikeme.com/members/JournalActions.aspx?g=1066689&m=8326496

“So what happened to the 2 most recent vaccine threads?” http://denver.momslikeme.com/members/JournalActions.aspx?g=1066689&m=8358105

BloggersThe final social media strategy was to woo bloggers to post articles and guest articles by CCIC. Nurturing these relationships have been a consistent strategy, and lots of work, but have resulted in an invaluable payoff.

CCIC has developed relationships with the following bloggers in 2009 Phil Plait – Bad Astronomy for Discover Magazine Blogs -

http://blogs.discovermagazine.com/badastronomy/ Kev Leitch – Left Brain Right Brain - http://leftbrainrightbrain.co.uk/ Amber Johnson – Mile High Mamas – http://www.milehighmamas.com JoAnn Ramessus – Casual Perfectionist – http://www.casualperfectionist.com Kristie McNealy – KristieMcNealy.com – http://www.kristiemcnealy.com

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Web Reports

The CCIC website entered its second year since its re-launch in 2008 with increased web traffic and usability. Throughout the year the CCIC staff took time to update materials, add new sections and revamp navigation to make it more relevant and easier to use.

Web traffic was consistently higher in 2009 in comparison to the 2008 visits, which is to be expected. The steady increase in visits is to be celebrated. This increased traffic is a dividend of a coordinated communications strategy across all tactics from earned media to social media. For the year, the CCIC website had nearly 77,000 visits - a 136% increase from 2008.

Page views measure how many actual pages are clicked on in a given year. Typically, this is an inflated measure as it only captures a raw number, not the number of users.

Page views per visit are an important indicator of how quickly visitors are finding the information they need about your site before they leave. The consistency across the year is a good indication that people are getting the information they need quickly.

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CCIC’s reach is literally international. This is a Geo Map Overlay of where our visitors are coming from. The bigger the dot the more users are in that area. The concentration in the Washington DC and Seattle areas are interesting. The dotting in Europe is indicative of the relationship we’ve created with Kev Leitch, an autism and pro-vaccine blogger in England and contacts we’ve received from Belarus and Russia for immunization materials.

The following graph indicates which key words people used to find our site. The most interesting stat is that when you use Google and type in “H1N1 Vaccine Colorado” the CCIC webpage comes up 2nd after a news story and one position above CDPHE. Also, when you Google search by “children’s immunization” CCIC is third on the list after CDC and JustMommies.com.

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The graph below indicates the visitors that have been directed to our site from another website or referral conversion. The most important thing to remember about this graph is the power of influential bloggers. The first referrer is scientific and pro-vaccine blogger Phil Plait’s Bad Astronomy blog on Discovery Blogs. This relationship was new in 2009 and has been incredibly important in increasing CCIC’s influence nationally.

Another interesting point on this graph is how few references we got from our email marketing platform Constant Contact.

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Visitors are finding our home page - .index.php – first, which is a very good thing since it introduces the organization and navigates them to other important features of the site. Two interesting entry points are the H1N1 flu page - /flu – and the CCIC Health Kids Thank-A-Thon page - /thanks – were both successfully purposefully promoted.

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Tracking top downloads are an important way to maintain useful information on a website. If a document on the website is not getting traffic, it’s safe to take it off your site. The top documents downloaded off the CCIC site were

The Immunization Referral List which is a list of places where parents can get vaccines for their children

The 2007 VPD Report which tracks vaccine-preventable diseases in Colorado A document on the H1N1 nasal spray precautions for hospital workers

While many are accessing our website with a high-speed connection like a T1, there is a significant portion of access from a dial-up connection. This is important to remember as we move forward not to add a lot of bells and whistles that can slow down that connection speed.

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Case Study: CCIC’s Healthy Kids Thank-A-Thon

In the fall of 2009, CCIC created a small project with big results in the CCIC Healthy Kids Thank-A-Thon. This online promotion strategy encouraged parents, aunts, uncles and grandparents to submit statements online of why they were thankful for their healthy kid.

One of the positive message points for 2009 was that vaccines keep kids healthy. Most vaccine promotion talks about preventing disease and keeping kids from getting deathly ill. For CCIC it was important to remind parents that we vaccinate to keep them healthy, so they don’t get sick.

This project was the brain child of our fall intern, Kelsey Gryniewicz, who came up with the idea, created the strategy, implemented the plan and completed a follow-up analysis.

ObjectiveCCIC wanted to:

• Engage current and new social media followers• Promote the importance of healthy children and immunizations• Identify and explore a new communications strategy• Demonstrate how social media can be used as a free method for promoting a cause,

especially for an independent nonprofit Budget

• $0• Other “costs”

• Time• Constant Contact fees (already budgeted)

Solution• Healthy Kids Thank-A-Thon 2009

• Use social media as the primary medium for outreach• Twitter • Facebook• YouTube• Blogs

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• Use other CCIC tools for added outreach• Website• Constant Contact emails

Goals• Successfully engage audience: at least 25 people participate• Develop YouTube video• Engage bloggers to write about why they are grateful for healthy kids and link to CCIC

Healthy Kids Thank-A-Thon site• Receive at least one media story

StrategyCCIC Website

• Main Hub: The CCIC website www.childrensimmunization/thanks served as the go-to spot for information, rules and submission forms. We hoped to increase website traffic by linking the site through social media (including in tweets, on Fan Page updates, in blogs)

• Outline Social Media: The HKTAT page provided visitors with links and instructions for how to utilize social media. Provided multiple links provided visitors with various social media options, potentially increasing their use of social media

• Regular Updates: We continually posted new submissions to the page, and promoted the new submissions through social media

Constant Contact• Target Different Audience: We advertised the campaign through constant contact

emails. These emails are sent to CCIC board members, health and member organizations. This is separate from the audience we target through social media

• Timing: We sent 3 emails through Constant Contact 2 weeks in advance to submission deadline to encourage participation. Sent 1 final email on Nov. 25 (day before Thanksgiving) with the results

• Tracking: Constant Contact allows for tracking of email opens, opt-outs, and clicks

Facebook• Inform Fans: Separate from blogs, tweets, and emails, our Facebook Fan Page allowed

us to provide information about the HKTAT to CCIC fans• HKTAT Event: We wanted to experiment with creating a Facebook event out of a social

media campaign.• Timing: Bi-weekly updates sent out about HKTAT

Twitter• Twitter Followers: CCIC has 1,227 followers and is included in 33 lists. This provides for a

large audience with which to share our event• Monitor/Schedule: Twitter allows for easy monitoring of “results.” We used Hootsuite to

track click-through and schedule daily tweets

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• Hashtag: Developing an event-specific hashtag allows for personalization, as well as easy tracking. We used hashtag #HealthyKids on every tweet. Later, we could search #HealthyKids in Twitter to track tweets and retweets (RTs)

• Timeline:• Nov 11 to Nov 29 tweeted about HKTAT (2.5 weeks)• On weekdays of Nov 11 to Nov 26 tweeted every 2 hours, totaling 6 HKTAT

tweets a day of our average 20 tweets a day (30% of total)• On weekends of Nov 11 to Nov 26 tweeted 3-4 times a day• From Nov 26 (Thanksgiving) to Nov 29 tweets were devoted to HKTAT

submissions in which we turned every submission into a tweet (about 10 tweets a day)

Blogging• The World Wide Web: Blogging is a great way to spread a message and try to target new

followers. The more blogs you are featured in, and the more diverse, the more likely it is that your event will turn up in a Google search and reach new people

• Blog Types: From Nov 11-Nov 25 we reached out to several blogs focused on: health, mom/parent, immunization, and social media for blog posts, guest blogs, and to ask for original post submissions

• Why Blog?: We offered blogging as a type of submission for HKTAT participants. The event occurred during the peak of the 2009 H1N1 flu season and Thanksgiving season, making it a relevant topic for others to blog about

YouTube• Visual: Videos are a great way to add a new dynamic to any event. Most of our time

spent on the web and with social media involves reading (blogs, Facebook, Twitter). Videos are a nice variation and are easy for people to share with each other

• Combine Mediums: We combined all mediums of submissions (photo, written, and video) into our video and set it to music

• Big Finale: The YouTube video served as the “final” wrap-up of the HKTAT and was something to look forward to at the end of the event

• YouTube Channel Traffic: CCIC has its own YouTube Channel filled with personal, related or interesting videos. Posting our HKTAT video compilation on our YouTube channel not only brings traffic to the HKTAT video, but also to other videos within our channel

Traditional Media• Social Media vs. Traditional Media: Can social media events attract the traditional

media?• Because traditional media focuses on “tangible” and “film-able” events, we

wondered if a social media event like ours could attract newspapers and news stations

• Press Releases: We believed that our event could attract traditional media and so we emailed our press release to 10 local newspapers and 2 news stations hoping to land at least one story

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ResultsFinal Costs

• Money: • Other than fees we already pay to use Constant Contact, the cost of the HKTAT

was $0• Time:

• Nov 1-Nov 29: total of 20 hours for Communications Director ~$360• From Oct 30-Nov 29: total of 40 hours for communications intern ~$166

Goals• Successfully engage audience: at least 25 people participate: We had a total of 34

submissions which exceeded our expectations.• Develop submissions into YouTube video: We did create a YouTube video which turned

out great. In the future, we could get more creative with our videos and try to come up with a unique spin on the original idea.

• Engage bloggers to write about why they are grateful for healthy kids and link to CCIC Healthy Kids Thank-A-Thon Event: We engaged 13 different websites through guest blogs, original posts, and free forum blogs. Definitely a success.

• Receive at least one story in media coverage: We received 2 media coverage stories: Greeley Tribune and 9NEWS which exceeded our expectations. Especially important was the 9NEWS feature because it is rare for an independent nonprofit to receive feature news stories.

• Greeley Tribune : article on HKTAT• 9NEWS : feature story and on-line article on HKTAT

•

Suggestions for future campaigns• Incentive: Although it’s unfortunate to think that people will not participate in a free

and easy feel-good event without an incentive, it might be true. It would be interesting to do another campaign, but provide a prize for submissions.

• Example: Create and post an “example” video or submission to website for others to refer to when they are creating their own. A preview example is beneficial in getting creative juices flowing and therefore, possibly more submissions.

• Website: Due to the fact that the HKTAT did increase website traffic, but mostly to the HKTAT page, future campaign planning should include strategizing about how to route traffic to other pages within our website.

• Plan, plan, plan: We fortunately had our event pretty well thought-out which is time-consuming at first, but saves a lot of headaches and hours during the actual event.

• Design a project proposal which includes:• Website Contents, Facebook blurb, Tweets, blog for potential guest

blogs, press release, email write-ups, and any other relevant info.

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Conclusions

With an incredibly small communications budget – under $5,000 – CCIC has been able to increase awareness with key audiences in Colorado and across the county. Through a comprehensive communications plan of earned media and social media the organization has leveraged time as an asset instead of dollars.

As the organization grows, it will be important to keep an eye on the time it takes to maintain this vigor. With expanding budgets and shifting priorities evaluation of dollars and time need to take into account.

This strategy has been wildly successful and we fully endorse continuing to grow in all these communications strategies.

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Full Earned Media Hits

2/21/09 – Daily Camera “Vaccinating Protect Your Family, Your Community” Op/Ed by Dr. Robert Brayden

3/15/09 – Denver Post “Vaccinating our Children” Op/Ed by Dr. Robert Brayden 5/26/09 – Denver Post “Study: Parents who refuse vaccines put children at risk” -

http://www.denverpost.com/ci_12448293 Lydia McCoy quoted 5/28/09 – KristieMcNealy.com “Colorado Children’s Immunization Coalition on

Importance of Vaccines” - http://www.kristiemcnealy.com/colorado-childrens-immunization-coalition-one-importance-of-vaccines/ Dawn Crawford quoted

SOUP! Coverageo Denver Post Mile High Dreams Gala had lots of people looking up, by Joanne

Davidsono Channel 2 “Daybreak on the Deuce” with Chef Matt Selby

http://www.youtube.com/watch?v=nxilsEuWsGk&feature=channel_page o Fox 31 “Good Day Colorado” with Chef Michael Bortz

http://www.youtube.com/watch?v=bZmbu1oVrsQ&feature=channel_page & http://www.kdvr.com/news/gooddaycolorado/ldvr-recipe-042109,0,4107041.story

o Westword “Café Society Food Blog” - http://blogs.westword.com/cafesociety/2009/04/katie_mullens_will_be_hot_toni.php

o We’ve also placed mentions in the newsletters for CPHA, COSOPHE, CEHA, PHNAC, CALPHO, PHDOC, AAP of CO, CAFP, TCH and the School of Public Health

o We also made a really good connection with the following media contacts for future stories

Debbie Mock, Colorado Parent Amber Johnson, Mile High Mamas coordinator and blogger JoAnn Rasmussen, Casual Perfectionist Blog and mom blogger

5/29/09 – MileHighMamas.com “There is no vaccine for fear, and it’s contagious” http://www.milehighmamas.com/2009/04/29/there-is-no-vaccine-for-fear-and-it%E2%80%99s-contagious/

CCIC’s 10-minute video was featured in the Immunization Action Coalition’s Video of the Week of June 2 which resulted in a big bump in our YouTube views (totaling 1,043) and two requests to share copies of the video with Aurora Public Health and Utah Public Health

5/28/09 - Left Brain/Right Brain “Jenny McCarthy Blocked Me on Twitter!” - http://leftbrainrightbrain.co.uk/?p=2419

o The post received over 1,500 unique visitors within a week and resulted in 43+ tweets

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o “A badge of honor” - http://scienceblogs.com/insolence/2009/05/a_badge_of_honor.php

o “Censorship: It’s the New Black (for Anti-science Groups)” - http://confutata.wordpress.com/2009/06/06/censorship-the-new-black/

o “The Honesty of Jenny McCarthy” - http://roguemedic.blogspot.com/2009/05/honesty-of-jenny-killer-mccarthy.html

9/13/09 MileHighMamas.com “The Power of Words: A Commentary on the Delayed Vaccine Schedule” - http://www.milehighmamas.com/2009/08/13/the-power-of-words-a-commentary-on-the-delayed-vaccine-schedule/

o National blogger for Discover Magazine Phil Plait wrote a post about Dr. Perry’s article A small shot of vaccination sanity - http://blogs.discovermagazine.com/badastronomy/2009/08/13/a-small-shot-of-vaccination-sanity/

o Dawn also posted Dr. Perry’s article to Moms Like Me Denver and the discussion has been lively

Healthy Kids, Healthy Lives Forum - http://denver.momslikeme.com/members/JournalActions.aspx?m=6893064&g=1012495&utm_source=ud2&utm_medium=Email&cc=ud3

Children’s Health Discussions - http://denver.momslikeme.com/members/JournalActions.aspx?g=190357&m=6893238

9/2/09 – KristieMcNealy.com “Hooray Colorado Parents! Nearly 80% of Colorado’s Children Are Fully Immunized” > http://www.kristiemcnealy.com/80-of-colorados-children-are-fully-immun

Blog Stats: 20,000 unique visitors a month and around 150,000 total hits a year.

9/11/09 – Durango Herald “Colorado on track to prevent disease” Opinion by Dr. Martin Pirnat - http://www.durangoherald.com/sections/Opinion/letters_to_the_editor/2009/09/11/Colorado_on_track_to_prevent_disease/

9/12/09 – DenverPost.com “Applauding Colorado's efforts to immunize” Opinion by Dr. Robert Brayden - http://www.denverpost.com/opinion/ci_13317935

9/22/09 - KSJD Radio - Dr. Robert Brayden chatted about Colorado's immunization rates 9/29/09 - MileHighMamas.com "Questions and Answers for Moms about H1N1" by blog

post Dr. Keren Call http://www.milehighmamas.com/2009/09/30/questions-and-answers-for-moms-about-h1n1/

o 10/13 – FaceFile.com “H1N1 and Other Parental Concerns at FaceFile” http://blog.myfacefile.com/?p=54

10/3/09 – Fort Collins Coloradan “Thank You For Doing What’s Right for Kids” an opinion by Dr. John Bender http://www.coloradoan.com/article/20091003/OPINION04/910030311

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10/21/09 - Autism Science Foundation Blog "Misplaced Fear: Resolving the Fear Around Vaccines and Autism" by Lydia, McCoy, Executive Director of the Colorado Children's Immunization Coalition http://autismsciencefoundation.wordpress.com/2009/10/21/misplaced-fear-resolving-the-fear-around-vaccines-and-autism/

11/1/09 – Colorado Parent Magazine “What do you know about HPV?” Dr. Robert Brayden quoted http://www.flashedition.com/print.php?pages=26%2C27&issue_id=24869

11/1/09 Denver Post “Denver-based website ranks businesses on their service and their charity” Lydia McCoy quoted http://www.denverpost.com/business/ci_13682682

November 2009 – Front Porch Stapleton Newspaper “How safe are vaccines?” Dr. Chris Nyquist is quoted - http://childrensimmunization.mediaroom.com/index.php?s=43&item=96

“Misplaced Fear: Resolving the Fear Around Vaccines and Autism” http://denver.momslikeme.com/members/JournalActions.aspx?g=1066689&m=8327334

“The Threat of Unvaccinated Children” http://denver.momslikeme.com/members/JournalActions.aspx?g=1066689&m=8326496

“So what happened to the 2 most recent vaccine threads?” http://denver.momslikeme.com/members/JournalActions.aspx?g=1066689&m=8358105

Healthy Kid Thank-A-Thon Coverageo Blog Coverage:

"Give Thanks for Your Healthy Child" Left Brain/Right Brain - UK "CCIC Speaks Up" PKIDs - WA "Giving Thanks for a Healthy Child" Every Child By Two - Washington DC "Give Thanks for Healthy Kids" Kristie McNealy – CO "Using Social Media to Give Thanks for Healthy Kids" The Side Note - CO "Healthy Kids Thank-A-Thon 2009" Mile High Mamas - CO "Healthy Kids Thank-A-Thon" Full Circle – CO "What Did Everyone Give Thanks For This Year" - Every Child By Two -

Washington DC "Being Thankful for my Healthy Kids" Kristie McNealy – CO

o Media Coverage: "Give thanks for healthy children" Greeley Tribune - CO "Remembering the most important thing you have" KUSA 9 News – CO

o Email Newsletter Mentions: AMA Vaccine Safety News Public Health Alliance of CO The Children's Hospital Northern Nevada Immunization Coalition California Immunization Coalition

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