MEMBER INPUT

SESSION-Update on Association & MLS activities

- 2015 Proposed Budget

-Data Syndication Update

-Networking Social

ELECTIONS 2015 INFORMATION

(For Term of January 1, 2015 – December 31, 2015)

Meet the Candidates Breakfast – November 14th at 9 a.m.

Voting Begins – November 17th at 9 a.m. - Online voting will be

accessed through a distributed link, and proxies are available at

CCIAOR or on the website for download. Candidate information is

available on the Governance Page at CCIAOR.com.

Annual Meeting – December 3rd at 9 a.m.

Installation of Officers and Directors – December 10th at 6:30 p.m. at

Ocean Edge Mansion

2015 INSTALLATION

E-INVITATIONS WILL BE SENT TO YOUR INBOXES

on the morning of OCTOBER 30th

A block of Rooms has been placed on hold at a special rate for our event guests.

Please call the Ocean Edge Hotel to book and mention CCIAOR

508.896.9000 or email stay@oceanedge.com .

Join the Cape Cod & Islands YPN for our final presentation and networking event of 2014!

YPN is dedicated to helping YOU

Network with a Purpose. Give back to the Community. Become a better REALTOR®.

Who: CCIAOR Members

What: Flood Insurance Presentation from CCIAOR CEO Ryan Castle

A few words from our Sponsors ~ Prospect Mortgage and Cape Cod Title & Escrow

Networking with Appetizers, Salad, Pizza & Soft Drinks, and Drink Ticket for Bar

Bowling to follow for those who would like

When: Thursday, November 13th from 3-5:30 p.m.

Where: THE LANES Bowl & Bistro, Mashpee Commons

Why: Learn, Network, and Have FUN!

Thank you to Jeff Kobold of Prospect Mortgage and Angela Philbrook of Cape Cod Title & Escrow

for sponsoring this event! We greatly appreciate your support!

PLEASE RSVP BY Nov. 10th to communications@cciaor.com

Bowling time and rental is additional and must be reserved in advance. We realize that not everyone will want or be able to stay and

bowl, so those that would like to are welcome... please indicate on RSVP.

MORE LOCATIONS WILL BE ADDED SOON…

2015 BUDGET

PROPOSAL

Ryan Castle

CEO

Cape Cod & Islands

Association of REALTORS® & MLS

HOW DOES CCIAOR DEVELOP A BUDGET?

Staff assesses needs and examines what’s planned for next year

Staff looks at strategic plan of association & other goals and constraints of association

Staff presents proposed budget to Finance

Committee for review

Proposed budget presented to membership for feedback

Finance Committee makes changes to budget based on membership feedback; recommends budget

Association & MLS Board of Directors provide input and approves final budget

Provide your feedback to the Finance Committee members:Howard Hayes, chairPatrick ForanLynette HelmsLesley HeidtTom HesterBill McKenzieGreg Murphy

STRATEGIC PLAN To be approved by CCIAOR Board of Directors in 11/14

MISSION STATEMENT

As the voice of real estate for Cape Cod and the Islands, the

Cape Cod and the Islands Association of REALTORS®, in

conjunction with MAR and NAR, provides its members with the

resources required to serve the public in an ethical and

professional manner.

Additionally, CCIAOR studies and keeps members and the public

informed of the impact of issues dealing with real property

ownership.

HIGHLIGHTS OF STRATEGIC PLANTo be approved by CCIAOR Board of Directors in 11/14

7of the 16 key objectives focus on revamping digital communications strategy

and content for informing members and the public regarding the real estate

market, events, advocacy issues and information about property ownership

4 of the 16 key objectives emphasize preparing REALTORS® as leaders in their

respective communities and at the Association

A major emphasis was placed on broker/manager education and communication

along with making sure REALTORS® have needed and refresher courses in core

skills

Be the “Voice for Real Estate” and promote market statistics and/or real estate

trends and issues and their impact on consumers

Enhance community involvement of the Association, the value of the REALTOR®

and the advocating of issues affecting private property ownership

BUDGET PROPOSAL HIGHLIGHTSStaff proposed budget; Finance Committee will have input; then BOD passes budget

Keeps local Association dues at $215 – bills have already gone out

Keeps MLS fees at $81 per quarter

Funds a digital strategy for the association, including a new www.CCIAOR.com

Funds an MLS Business Plan and an assessment of current MLS services to make

sure our service offerings are meeting member demands

Grows sponsorship, affiliate membership revenue and plans for it in a coordinated way

Positions ‘The Conference Center at CCIAOR’ as a place for business and community

groups to rent and meet

Promotes the REALTOR® brand to the community and why a REALTOR® is an integral

part of the real estate transaction

BUDGET PROPOSAL HIGHLIGHTSStaff proposed budget; Finance Committee will have input; then BOD passes budget

Funds Continuing Education on Cape Cod 10 months out of the year, including

locations beyond just at CCIAOR (for ex: possibly Falmouth & Eastham)

If demand, budgets for evening Continuing Education classes

Continuing Education stays a FREE member benefit

Funds MLS training at individual offices throughout Cape Cod & on the Islands

Provides transportation for members to attend MAR’s REALTOR® Day on Beacon Hill

to advocate for issues important to home buyers and sellers.

Funds a Leadership Development Academy trial program

- educates REALTORS® about being involved in community

- informs them about issues impacting industry and business

- learns from business leaders in other industries

- obtains networking and professional skills to increase business

PERSONNEL BUDGETReorganized responsibilities and reallocated resources

2013 Personnel Budget

$511,371

2014 Personnel Budget

$459,595

2015 Proposed

Personnel Budget

$455,795

STATS REPORTING Need input from the membership; MLS Committee will be examining issue

Stats reporting currently costs $1,000 per

month

More affordable options out there that

produce the stats in a better report than

we get right now

MLS Committee will examine the issue

and make a recommendation on what to

use and replace with

TrendGraphix stays the same – NOT THIS

Snapshot of pdf report on

www.CCIAOR.com every month.

Association Proposed Budget

MLS Proposed Budget

Join the Cape Cod & Islands Association of REALTORS® at an exciting event!

Network with a Purpose. Give back to the Community. Become a better REALTOR®.

Who: CCIAOR Members

What: Flood Insurance Presentation from CCIAOR CEO Ryan Castle

A few words from our Sponsors ~ Prospect Mortgage and Cape Cod Title & Escrow

Networking with Appetizers, Salad, Pizza & Soft Drinks, and Drink Ticket for Bar

Bowling to follow for those who would like

When: Thursday, November 13th from 3-5:30 p.m.

Where: THE LANES Bowl & Bistro, Mashpee Commons

Why: Learn, Network, and Have FUN!

Thank you to Jeff Kobold of Prospect Mortgage and Angela Philbrook of Cape Cod Title & Escrow

for sponsoring this event! We greatly appreciate your support!

PLEASE RSVP BY Nov. 10th to communications@cciaor.com

Bowling time and rental is additional and must be reserved in advance. We realize that not everyone will want or be able to stay and

bowl, so those that would like to are welcome... please indicate on RSVP.

DATA SYNDICATION

UPDATE

Doug Azarian

Chairman

Data Syndication Task Force

Deb Martin

President

Cape Cod & Islands MLS, Inc.

-Listing data goes too many places and it’s becoming altered and inaccurate

- Deceptive about who the listing agent is for the property

- Have to pay for leads on your own listing when it’s your data generating the lead

-No link back to listing agent website

COMPLAINTS FROM CCIAOR MEMBERSCCIAOR heard the complaints on the data and how it works now through membership

forums and feedback from the membership. The chief complaints were:

HOW IT WORKS NOW

DIRECT FEED PROPOSAL

- Listings would go directly

to Zillow & Trulia, not

through syndicator

- Feed would be similar to

REALTOR®.com

- Listing agent/brokerage

clearly identified

-Monthly metrics reporting

by sites

Components of a

Direct Feed relationship

WHAT CHANGES WOULD BE MADE ON ZILLOW & Trulia?

Offer currently on table would give

CCIAOR members:

-Advertisements clearly distinguished from listing

information

-Link back to the designated listing website with contact

information always displayed

- Listing agent would not pay for lead on own listing

-Prompt removal of inaccurate information

-No alteration of listing content

SYNDICATION

What to do with syndicators (e.g. ListHub) when direct

feed proposal is reached?

OPTIONS:

(a) Keep ListHub, but only as an opt-in, with fewer fields and photos

than direct syndication

(b) Syndicate through ListHub only directly to key portals, seeking to

obtain the best deal possible for brokers, providing a richer data

set and all the photos

(c) Drop syndication all together (could be difficult for small

brokerages who do not syndicate as a company)

RECAP: WHERE DO WE STAND?

(a) Finalizing negotiations for direct feeds with Zillow & Trulia

(b) CCIAOR members will get concessions from Zillow/Trulia

to address main complaints of data accuracy and listing

attribution

(c) Outstanding question is when direct feed relationship is

finalized, what to do with syndicators?