Chrash Course Creativity

by Tina Seelig (okt. 2012)

Assignment 2: Observation Lab –

insights/opportunities

T. R. Vec

A bo

ok st

ore –

plac

e to

spen

d

my l

ife

Books, books, books … everywhere aroundBut … where are readers?

It dr

aws

me

in, d

oor o

pen,

I ad

ore

book

s, c

olou

rful

l pla

ce, b

asic

sha

pe-

rect

angl

e, b

ooks

arr

ange

d by

fu

nctio

n, p

erso

nnel

: you

ng, n

ice,

Ki

nd, d

on’t

have

uni

form

…

Thoughts are in the airWhy should words be bought?

Insights/opportuni

ties

Donate a word -

between generation

Create a crossword

Illustrate a famous book

Change a title of the book

Change the end of the story

Inte

racti

ve

plac

e in

boo

ksto

re

Twitt

the co

ntent

of the book

Be a

boo

k ch

arac

ter

Opportunity 1 – deliberation 1

How to engage shoppers in interaction

and learning with staff and with each others?

Opportunity 2 – deliberation 2

How to become a store with a mission on changing some

of the basic west world assumptions about economy and

life? ( no 99%)No answers yet

Just some more observations on next slides …

A petz shop

Ad draws me in, specific smell, no music, cute little pets – I noticed them first, kids andParents round them, kind and very talkative staff, two young women well informed, good advisers, pleasant voice: gurgle ofWater, the whole wall twinkles: tiny motley Fishes everywhere

With

sho

es c

row

ded

stor

e -u

ps it

co

uses

hea

dack

e

Toooo much merchandise, but quite pleasant smell - leather, store security staff everywhere,Women’s department have much more visitors,a lot of fashion extras here, but not in men’scorner, cash register located on the way out …

The nature is also

creative

:

Peppers in th

ousand and one form

The natural multivitamine and antioxidante department

Delightfully, healthy, colourful, fresh, delicious, crunchy, shining, gnarled, juicy, solid, spicy, smooth, aromatic, inviting …

In vino veritas?

Big shelf in the center of the store. Vine, quitevisible part of Sloveniannutritional culture …

Traminec … njami (my favourite)

A lot of Slovenia’s vine …

Nob

ody

is h

ere:

no

staff

, no

shop

pers

?

Ever

ythi

ng is

so

frag

ile,

ever

ythi

ng is

so

stra

ight

en u

p,al

l bott

les

are

dark

, all

stick

ers

are

quite

sim

ilar.

Massage salon

TwillightBrown-red-goldWall paintings

Good smellTender musicPleasant staff

Gentle touchesNo talking - just feeling

RelaxationHameorhage of worries

New energy