CBS InteractiveBusiness Network

Module 1- Chapters (FAQs)

Your.Name@cnet.com[Enter Your Title Here]

[Enter Your Phone Here 555.555.5555][Enter the Date Here]

Topics to be covered…

• CBS Interactive and how our business network sites fit into the picture

• CBS Interactive business network and why you should care

• Our audience and their interest in your products

• Why users come to our properties

• How users engage with our properties

• How you can engage users, demonstrate effectiveness and drive results

2

CBS InteractiveA top-10 global online media leader with over 161 million monthly users

3

Success

Food

Games

Music

TV

Your kids

More of what you craveSource of ranking: ComScore Worldwide March 2008

Source of unique users: Q1 2008 average monthly CNET Networks Internal

CBS Interactive Business Network

21 million unique business

users1

The fastest growing business property2

The largest business technology properties3

60% can't wait to share what they find with other people4

Have a personal network of 60 people4

4

Business from the inside1) Source : Q1 2008 average monthly US sites – 21MM CNET Networks Internal; 10MM Nielsen Online; 8MM ComScore

2) Source: Comscore March 2007/2008 3) Source: Nielsen Online Q1 2008 home/work, US only 4) Source: Understanding Influence, and Making it Work for You: A CNET Networks Study, April 2007

Our [______] (C-Level, SMB, security) audience is interested in [______] (your products/solutions)

5

Active Interest2 (Trax)

Activity growth related to SOA in past year

49%

Articles read 2039

Blogs viewed 1127

Discussion threads 427

Directory downloads 2722

Reach to IT Managers1(Market size: 1,921,000)

ZDNet Properties 468,000

IDG Enterprise sites (Computerworld, InfoWorld, CIO.com)

321,000

TechWeb Network (InformationWeek, Network Computing)

285,000

Ziff Davis Enterprise sites (eWeek)

96,000

Influence1

ZDNet Properties

ZDNet Properties %

> Others

Plan to Buy in the next 12M (Any IT products/services)

93% 11%

Recommendtech brands for purchase

70% 32%

Give more technology advice than you receive

82% 34%

Average expected dollar influence for all products & services (next 12M.)

$643,481 13%

1) Source: IntelliQuest CIMS Business Spring 2007 Online Behavior Study; based on average monthly audience2) Source: CNET Networks Internal

Why 21 million people come to our business and technology properties

• are managing organizations, leading teams, or responsible for the technology that runs the business

• know that the sites are unique and provide trustworthy content

• are driven to better influence their personal and business success

6

They …

13 million business 9 million technology

Source : Q1 2008 average monthly US sites – 21MM CNET Networks Internal; 10MM Nielsen Online; 8MM Comscore; BNET – 13MM CNET Networks Internal; 7MM Nielsen Online; 6MM Comscore ; ZDNet properties – 9MM CNET Networks Internal; 4 MM Nielsen Online; 2MM Comscore

How users engage with our properties

7

“Beth”a VP of Finance

The business leader

Needs actionable insight and resources to lead at work

Comes to BNET for

• management and business insight

• actionable business resources

• business ideas and inspiration

• industry intelligence

“Zack”a CXO

The technology insider

Needs technology news and analysis to succeed in business

Comes to ZDNet for

• daily news to stay abreast of the technology industry

• analysis from experts on how technology impacts business

• business technology reviews

“Tom”an IT Director

The IT leader

Needs trustworthy IT information to keep the business running

Comes to TechRepublic for

• critical IT decision support

• problem solving resources

• community of peers who also lead IT

Our business leaders are actively engaged on our sitesEvery month:

8

13,500,000Newsletters opened

6,200,000Image galleries and walk throughs

1,720,000Whitepapers, software and studies downloaded

547,000 Product, book and tech user reviews

233,000Videos on business, leadership, and technology streamed

87,000 Vendor webcasts and whiteboards viewed

43,000Discussions, talkbacks and votes

Source: CNET Networks Internal

How you can engage users, drive results and demonstrate effectiveness

Integrated Programs + Business Trax

9

Lead

generation

programs

High Reach and

Awareness

vehiclesTargeted

content

integration

Engaging

resources and

newsletters

Behavior Analysis

Business Trax measures lift in share of voice and engagement

against competitors

10%

20 %