cbs local digital media
TRANSCRIPT
Engaging Content
Empowering Fans with
Demand it!®
Expanding Relationships with
Artists and Fans
Extending to Digital and Live Event Platforms
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SOURCE: Google Analytics, August 2014.
82MM 21MM 45MM 5MMMONTHLY UNIQUE VISITORS(Websites, Mobile Web And
Mobile Apps)
MONTHLY LISTENING HOURS
MONTHLY MOBILE VISITORS(Websites, Mobile Web And
Mobile Apps)
TOTAL DIGITAL APP DOWNLOADS
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22MMREGISTERED CONSUMERS
12MMOPT-IN EMAIL SUBSCRIBERS
22MMMONTHLY PAGE VIEWS
700KMONTHLY TICKET REFERRALS
THE WORLD’S LARGEST SELECTION OF LIVE ENTERTAINMENT AND EVENTS
Photo Credit: Christopher Polk / Getty Images 3
24/7 INTERACTIVE MUSIC NETWORKCOVERING EVERY GENRE AND REACHING EVERY FAN
15MMMONTHLY UNIQUE VISITORS
300+ONLINE RADIO STATIONS
21MMMONTHLY LISTENING HOURS
300+PODCASTS
Source: Google Analytics, August 2014. radio.com network consists of listeners from iTunes, Windows Media Player, Tune-in, Winamp, etc. 4
Connect fans to performers with in-depth interviews and artist news.
SPONSORSHIP INCLUDES:• (1-3) Branded Wallpaper (1768x1050), Pencil (970x66, 970x418) or Leaderboard (728x90),
Mobile Web Banner (320x50)• (4) Co-branded Traffic Drivers (728x90, 300x250, Dynamic Lead Graphic Image)• All content lives across radio.com, Eventful, relevant Music Station Sites and CBS Local Market
Sites
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NEWS INTERVIEWS NEWS ARTICLES
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Bring fans closer through a branded nationwide sweepstakes from radio.com and Eventful. Includes:
•Airfare•Hotel Lodging•Concert Tickets•VIP Meet and Greets
8Photo Credit: Bennett Raglin/ Getty Images
Enter for the chance to win a VIP trip, concert tickets and meet-and-greet with the talent.
SPONSORSHIP INCLUDES:• On radio.com
• (1-3) Branded Wallpaper (1768x1050), Pencil (970x66, 970x418) or Leaderboard (728x90), Mobile Web Banner (320x50)
• (4) Co-branded Traffic Drivers (728x90, 300x250, Dynamic Lead Graphic Image)• On Eventful:
• (5) Custom Landing Page (Social widgets, Lead Generation Form, Donation Call to Action)• All content lives across radio.com, Eventful, relevant Music Station Sites and CBS Local Market Sites
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Custom site takeovers may include auto-play video, eye catching drop-down billboards, sticking sides,
rotating panels and more. In addition, IAB standards are available for run of site display.
ADVERTISING OPPORTUNITIES Impactful site takeovers provide maximum advertising exposure
SITE TAKEOVERS
HIGH IMPACTLEFT SIDE, RIGHT SIDE, 300x250
BILLBOARD/PENCIL WITH VIDEO OR LEADERBOARD
TARGETINGPAGE SPECIFIC
LOCATION (CITY)ENTERTAINMENT PREFERENCES
MUSIC GENRE OR RADIO STATION SITE SECTIONS
75+ MILLIONMONTHLY UNIQUE VISITORS
ADVERTISING OPPORTUNITIESImpactful run of site display provides maximum advertising exposure
Expandable Rich Media featuring in-banner video and/or digitally hosted coupon. IAB standards are
also available for run of site display.
ONSITE DISPLAY
75+ MILLIONMONTHLY UNIQUE VISITORS
RUN OF SITERICH MEDIA WITH VIDEO AND/OR DIGITALLY
HOSTED COUPON, 300x600, 300x250 AND 728x90
TARGETINGPAGE SPECIFIC
LOCATION (CITY)ENTERTAINMENT PREFERENCES
MUSIC GENRE OR RADIO STATION SITE SECTIONS
Custom mobile site takeovers include three ad units: hero, 300x250/video and 320x50. In addition, IAB
standards are available for display.
MOBILE
40+ MILLIONMONTHLY MOBILE UNIQUE VISITORS
TARGETINGPAGE SPECIFIC
LOCATION (CITY)PUSH NOTIFICATIONS IN APPS
ENTERTAINMENT PREFERENCESCONCERT OR MUSIC SITE SECTIONS
HIGH IMPACTHERO, 300x250 or VIDEO, 320x50
ADVERTISING OPPORTUNITIES Impactful mobile units provide maximum advertising exposure
Highly anticipated weekly newsletter sent every Monday to consumers planning their leisure time,
recommending popular concerts, sports, and events in their local markets.
12+ MILLIONOPT-IN EMAIL SUBSCRIBERS
TARGETINGAGE
GENDERLOCATION (ZIP or CITY)
ENTERTAINMENT PREFERENCES
WEEKLY EVENTS GUIDE
SPONSORSHIPSKIN, 300x250 or 300x600
ADVERTISING OPPORTUNITIESConsumers keep in the know with weekly newsletters
Highly anticipated weekly newsletter sent every Thursday to consumers showcasing new releases,
new trailers and the hottest blockbusters at their favorite theaters in their local market.
12+ MILLIONOPT-IN EMAIL SUBSCRIBERS
THE REEL BUZZ
TARGETINGAGE
GENDERFAVORITE THEATERS
LOCATION (ZIP or CITY)ENTERTAINMENT PREFERENCES
SPONSORSHIPSKIN, 728x90 & 300x250
ADVERTISING OPPORTUNITIESConsumers keep in the know with weekly newsletters
Eventful’s proprietary modeling technology combined with exclusive messaging to an engaged community
drives awareness and results.
12+ MILLIONOPT-IN EMAIL SUBSCRIBERS
HIGH IMPACT100% CUSTOMIZABLE 100% SHARE OF VOICE
CHOOSE FROM A VARIETY OF TEMPLATES TO BEST FIT YOUR GOALS!
DEDICATED EMAIL
TARGETINGHHIAGE
GENDERLOCATION
MUSIC GENREENTERTAINMENT PREFERENCES
PREVIOUS CAMPAIGN RESPONDERS
ADVERTISING OPPORTUNITIESPersonalized, targeted campaigns that effectively reach your audience
ADVERTISING OPPORTUNITIESPersonalized, targeted campaigns that effectively reach your audience
Drive engagement and ROI utilizing video solutions. Seamlessly integrate around high-trafficked lifestyle,
music, sports and news content.
VIDEO NETWORK
2.32%AVERAGE CTR FOR VIDEO
HIGH IMPACTPRE-ROLL (:15 / :30 / :60)
TARGETINGLOCATION
BEHAVIORAL SEGMENTS DEMOGRAPHIC SEGMENTS