cbs local digital media

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Engagin g Content Empowering Fans with Demand it! ® Expanding Relationships with Artists and Fans Extending to Digital and Live Event Platforms 1

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Page 1: CBS Local Digital Media

Engaging Content

Empowering Fans with

Demand it!®

Expanding Relationships with

Artists and Fans

Extending to Digital and Live Event Platforms

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Page 2: CBS Local Digital Media

SOURCE: Google Analytics, August 2014.

82MM 21MM 45MM 5MMMONTHLY UNIQUE VISITORS(Websites, Mobile Web And

Mobile Apps)

MONTHLY LISTENING HOURS

MONTHLY MOBILE VISITORS(Websites, Mobile Web And

Mobile Apps)

TOTAL DIGITAL APP DOWNLOADS

2

Page 3: CBS Local Digital Media

22MMREGISTERED CONSUMERS

12MMOPT-IN EMAIL SUBSCRIBERS

22MMMONTHLY PAGE VIEWS

700KMONTHLY TICKET REFERRALS

THE WORLD’S LARGEST SELECTION OF LIVE ENTERTAINMENT AND EVENTS

Photo Credit: Christopher Polk / Getty Images 3

Page 4: CBS Local Digital Media

24/7 INTERACTIVE MUSIC NETWORKCOVERING EVERY GENRE AND REACHING EVERY FAN

15MMMONTHLY UNIQUE VISITORS

300+ONLINE RADIO STATIONS

21MMMONTHLY LISTENING HOURS

300+PODCASTS

Source: Google Analytics, August 2014. radio.com network consists of listeners from iTunes, Windows Media Player, Tune-in, Winamp, etc. 4

Page 5: CBS Local Digital Media

Connect fans to performers with in-depth interviews and artist news.

SPONSORSHIP INCLUDES:• (1-3) Branded Wallpaper (1768x1050), Pencil (970x66, 970x418) or Leaderboard (728x90),

Mobile Web Banner (320x50)• (4) Co-branded Traffic Drivers (728x90, 300x250, Dynamic Lead Graphic Image)• All content lives across radio.com, Eventful, relevant Music Station Sites and CBS Local Market

Sites

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NEWS INTERVIEWS NEWS ARTICLES

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Page 6: CBS Local Digital Media

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Page 7: CBS Local Digital Media

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Page 8: CBS Local Digital Media

Bring fans closer through a branded nationwide sweepstakes from radio.com and Eventful. Includes:

•Airfare•Hotel Lodging•Concert Tickets•VIP Meet and Greets

8Photo Credit: Bennett Raglin/ Getty Images

Page 9: CBS Local Digital Media

Enter for the chance to win a VIP trip, concert tickets and meet-and-greet with the talent.

SPONSORSHIP INCLUDES:• On radio.com

• (1-3) Branded Wallpaper (1768x1050), Pencil (970x66, 970x418) or Leaderboard (728x90), Mobile Web Banner (320x50)

• (4) Co-branded Traffic Drivers (728x90, 300x250, Dynamic Lead Graphic Image)• On Eventful:

• (5) Custom Landing Page (Social widgets, Lead Generation Form, Donation Call to Action)• All content lives across radio.com, Eventful, relevant Music Station Sites and CBS Local Market Sites

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Page 10: CBS Local Digital Media

Custom site takeovers may include auto-play video, eye catching drop-down billboards, sticking sides,

rotating panels and more. In addition, IAB standards are available for run of site display.

ADVERTISING OPPORTUNITIES Impactful site takeovers provide maximum advertising exposure

SITE TAKEOVERS

HIGH IMPACTLEFT SIDE, RIGHT SIDE, 300x250

BILLBOARD/PENCIL WITH VIDEO OR LEADERBOARD

TARGETINGPAGE SPECIFIC

LOCATION (CITY)ENTERTAINMENT PREFERENCES

MUSIC GENRE OR RADIO STATION SITE SECTIONS

75+ MILLIONMONTHLY UNIQUE VISITORS

Page 11: CBS Local Digital Media

ADVERTISING OPPORTUNITIESImpactful run of site display provides maximum advertising exposure

Expandable Rich Media featuring in-banner video and/or digitally hosted coupon. IAB standards are

also available for run of site display.

ONSITE DISPLAY

75+ MILLIONMONTHLY UNIQUE VISITORS

RUN OF SITERICH MEDIA WITH VIDEO AND/OR DIGITALLY

HOSTED COUPON, 300x600, 300x250 AND 728x90

TARGETINGPAGE SPECIFIC

LOCATION (CITY)ENTERTAINMENT PREFERENCES

MUSIC GENRE OR RADIO STATION SITE SECTIONS

Page 12: CBS Local Digital Media

Custom mobile site takeovers include three ad units: hero, 300x250/video and 320x50. In addition, IAB

standards are available for display.

MOBILE

40+ MILLIONMONTHLY MOBILE UNIQUE VISITORS

TARGETINGPAGE SPECIFIC

LOCATION (CITY)PUSH NOTIFICATIONS IN APPS

ENTERTAINMENT PREFERENCESCONCERT OR MUSIC SITE SECTIONS

HIGH IMPACTHERO, 300x250 or VIDEO, 320x50

ADVERTISING OPPORTUNITIES Impactful mobile units provide maximum advertising exposure

Page 13: CBS Local Digital Media

Highly anticipated weekly newsletter sent every Monday to consumers planning their leisure time,

recommending popular concerts, sports, and events in their local markets.

12+ MILLIONOPT-IN EMAIL SUBSCRIBERS

TARGETINGAGE

GENDERLOCATION (ZIP or CITY)

ENTERTAINMENT PREFERENCES

WEEKLY EVENTS GUIDE

SPONSORSHIPSKIN, 300x250 or 300x600

ADVERTISING OPPORTUNITIESConsumers keep in the know with weekly newsletters

Page 14: CBS Local Digital Media

Highly anticipated weekly newsletter sent every Thursday to consumers showcasing new releases,

new trailers and the hottest blockbusters at their favorite theaters in their local market.

12+ MILLIONOPT-IN EMAIL SUBSCRIBERS

THE REEL BUZZ

TARGETINGAGE

GENDERFAVORITE THEATERS

LOCATION (ZIP or CITY)ENTERTAINMENT PREFERENCES

SPONSORSHIPSKIN, 728x90 & 300x250

ADVERTISING OPPORTUNITIESConsumers keep in the know with weekly newsletters

Page 15: CBS Local Digital Media

Eventful’s proprietary modeling technology combined with exclusive messaging to an engaged community

drives awareness and results.

12+ MILLIONOPT-IN EMAIL SUBSCRIBERS

HIGH IMPACT100% CUSTOMIZABLE 100% SHARE OF VOICE

CHOOSE FROM A VARIETY OF TEMPLATES TO BEST FIT YOUR GOALS!

DEDICATED EMAIL

TARGETINGHHIAGE

GENDERLOCATION

MUSIC GENREENTERTAINMENT PREFERENCES

PREVIOUS CAMPAIGN RESPONDERS

ADVERTISING OPPORTUNITIESPersonalized, targeted campaigns that effectively reach your audience

Page 16: CBS Local Digital Media

ADVERTISING OPPORTUNITIESPersonalized, targeted campaigns that effectively reach your audience

Drive engagement and ROI utilizing video solutions. Seamlessly integrate around high-trafficked lifestyle,

music, sports and news content.

VIDEO NETWORK

2.32%AVERAGE CTR FOR VIDEO

HIGH IMPACTPRE-ROLL (:15 / :30 / :60)

TARGETINGLOCATION

BEHAVIORAL SEGMENTS DEMOGRAPHIC SEGMENTS