cbs + aol + yahoo loc natl capabilities

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By rethinking our business we’ve taken a huge step forward in the digital space.

We’ve positioned ourselves for the future and are fast on our way to repositioning

our medium as one on the cutting edge of innovation.

- Dan Mason, President and CEO of CBS Radio



there are

219,537,606 internet users in the united states

72.3% of the population

Source: 2008 Miniwatts Marketing Group

exponential growth



broad reach

Traditional RadioPeaks during morning and evening “drive-time”



num

ber o

f use

rsbroad reach

Dayparting Streaming SpotsUtilize the “At Work” day part with :30s or :60s spots



August 2008: CBS Radio declared most listened to online radio service in the comScore Arbitron Online Radio Ratings

WCBS-AM in NY launches first online stream

2004 2005 2006 2007 2008

The next 11 online streams are launched

100th online stream launches

CBS Radio becomes most listened to online radio

service

CBS Radio signs exclusive agreement to power AOL

Radio

Our History



Total National Monthly Streaming Inventory

57,900,000 + streaming sessions

9,200,000 + unique listeners

World’s Biggest Audio Streaming Network



Target the entire country with AOL and Yahoo!



Target Texas

Pre-rolls FeaturedBanners

Streaming Spots

Synchronized Banners

5%

+



Monthly streaming sessionsCBS 720,827

AOL/dfw 293,783Yahoo/dfw 311,666

Monthly streaming listenersCBS 163,777

AOL/dfw 33,138Yahoo/dfw 41,421

broad reach

Target Dallas



RADIO is an AUDIO MEDIUMThe Ear is our Business

CBS RADIO DALLAS’ average per session listening time is approximately 2 hours and 50 minutes!



the assets

Streaming Websites



Pre-roll VideosAudio/video Pre-roll (:15s)Mandatory Viewing

the streaming assets

Featured Banners180x150Placing a prominentstamp on thelistening experience

Streaming Spots and Synchronized BannersClient’s banners appear when their streaming spot airs

“Open the Player Now and Click on the Banner!”



Geo-targetingDifferent ads in different locations in the same stop sets

geo-targeting



the website assets

Bannersonline advertisements create awareness and click-throughfor clients



Standard banner sizeseach format has several standard creative sizes, all IAB compliant for maximum compatibility

the website assets

728x90

234x60

300x250

160x600

Major

468x60 120x90

120x60

125x125

Also Runs

180x150

Streaming



beyond the inventory

Half-Off DealsDrive revenue from the sale of half price gift certificates to restaurants, spas, golf courses and much more (at a discounted rate) on the stations website.



World Now The video platform on all CBS Radio websites

Ñ Can showcase all types of videos, including sports, news local contests, artist performances, original content and more

Ñ Sell pre-roll assets

Ñ Create a custom player and custom content for your client





Now Playing

► See what is playing currently on a station

► Purchase the song via iTunes or Amazon

►Dedicate a song

► View station history

► Share the station via Email or AIM

► Search tracks



Holiday Hub Sites The one-stop shop for all major holiday content and deals

► Features holiday photographs and voting polls

► Dedicate songs

► Vote on holiday contests, best love songs etc.

► Gift and dining suggestions and deals




independent reporting

▶ Accurate and thorough documentation confirming execution

▶ Monitor campaign performance to ensure success



cbs + aol + yahoo loc natl capabilities

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