Your Virtual Neighborhood

Social Media –The Virtual Front Yard

• Public platform

• Weak personal tie - introduction

• Contact you may know only online – opportunity for growth

The BackyardWhere public conversations become more private

• Facebook – Inbox

• Twitter – Direct Message

• LinkedIn – Reply Privately

“Getting invited into the backyard is kind of a big deal, and that should also be a goal if you

want to deepen engagement with some of your ties.”

Debra Askanase

Communityorganizer20.com

The KitchenDirect communication outside of social media

• Direct emails

• Telephone

conversations

• In-person

meetings

Strength Progression of Social Media ties

Connected on one social media platform

Begin private conversations on social media

May connect on other platforms to strengthen the relationship

Conversations expand; move from social media to email

Explore collaboration and opportunities

Stronger interpersonal connectivity, business & friendships develop

Communication moves to phone, in person

Weak Tie ---------------- Stronger Tie --------------- Strongest Personal Tie

http://www.communityorganizer20.com/2009/12/09/front-yard-and-back-yard-conversations/

Online Networking is Still Networking

• It’s all about relationships – use social media to create, maintain & build relationships

• You need to be “present” and in front of your network

• You need to invest time• Quality of contacts more important than

quantity

Your Virtual NeighborhoodFront Yard

BackyardKitchen

Getting to know your neighbors

Keeping in touch

Deepening relationships

Virtual Block Party

Real Benefit of Social Media

Provides a new way to engage and communicate with your

network