cbi low-carbon business event: lewis campbell (reed global)

Is being ‘green’ vital to attracting talented employees?

3rd Jun 2010Lewis CampbellHead of Research & Development

41% more inclined to accept a job if company has green credentials

B&C, 2007

80% of workers would prefer working for an organisation with a good environmental reputation

Ipsos Mori, 2007

36% of adults would be more inclined to work for a green company

Harris Interactive, 2008


Two thirds (67%) of workers would choose the green organisation

REED, 2010

17% of people would not want to work for a company with good environmental credentials

REED, 2010


Four out of five graduates ‘always’ (25%) or ‘sometimes’ (55%) consider environmental credentials before applying to an organisation.

REED, 2010

71% of graduates actively seek employers with CSR values that reflect their own

PricewaterhouseCoopers, 2008

92% of young graduates would prefer to work for companies with good environmental practices

YouGov, 2009

76% of graduates would consider leaving a firm that changed its CSR policies for the worse

PricewaterhouseCoopers, 2008

“Perceptions of a company’s community responsibility positively influences commitment to that organisation”

Centre for Business Organisations & Society, University of Bath School of Management


88% of employees feel it is ‘important’ or ‘very important’ for companies to take social and environmental governance seriously

One Poll, 2008

75% of staff in the Sunday Times Best Companies 2009 believe that their company is committed to environmental issues

58% of employees think the social and environmental responsibilities of their organisation are important

Ipsos Mori, 2006

30% of recruits identified their CSR stance as a reason for joiningBT, 2006


More than a third of young professionals feel that working for a caring and responsible employer is more important than salary

BT, 2006

46% of people would chose the environmentally responsible organisation even if the salary was lower

REED, 2010

The salary was 5% lower

The salary was 10% lower

The salary was more than 20% lower

“If there were two identical jobs, I would choose the environmentally responsible organisation, even if…”

28%

14%

4%


47% of CIPD members believe employees prefer to work for organisations with strong environmental credentials

46% of CIPD members believe external recruits would prefer to work for organisations with strong environmental credentials

Labour Market Outlook Survey, CIPD 2008

78% of 198 multinational companies describe CSR (inc. environmental practices) as ‘very’ or ‘extremely’ important in recruitment and retention

The Conference Board, 2006

London School of Hygiene and Tropical Medicine (2009) secretly monitored 200,000

toilet goers across UK Petrol stations

Percentage of women who washed with soap and water:

Percentage of men who washed with soap and water:


of people say they always wash their hands after using public toilets.95%

32%

64%

Accenture, 2006

Employer Characteristic Priorities of Job Seekers

% of Respondents Selecting Employer

Characteristic Priority

1. Challenging and interesting work 60%

2. Recognises and rewards accomplishments 58%

3. Provides an opportunity for fast career growth and advancement 44%

4. Financially strong/will prosper in the long run 42%

5. People-orientated 42%


Top 5 ‘organisation characteristics’ for job seekers % of respondents selecting

1. Opportunities for progression 71%

2. Opportunities for learning and development 67%

3. Good reputation 61%

4. Competitive pay and benefits 64%

5. Strong position in the market 38%

REED, 2009