cbet introduction
DESCRIPTION
The APEC CBET Workshop (Cross-Border e-Commerce Training Workshop) - a program organized by ABAC China as an initiative of capacity building for SMEs, and for participants interested in establishing a platform or business for cross-border trading through e-Commerce. The CBET Workshop is free of charge, open to participants from all 21 APEC economies. Enquiries can be made to [email protected]TRANSCRIPT
WORKSHOP INTRODUCTION
Cross-Border e-Commerce Training
(CBET) Workshop
Dongguan, China 23 - 26 Jun 2014
(Mon – Thu)
Organizer: ABAC China
v1.3.1
APEC CBET Workshop
World’s largest e-Commerce market Access international market Margin & cash flow New global value chain New business models & opportunities Entrepreneurship, startups Internet financing fit needs of SMEs
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Background
APEC Cross-Border e-Commerce Training (CBET) Workshop
International Networking for all APEC Economies. Promote cross-border business opportunities.
Background
APEC/ABAC recognizes that the key initiatives to help and support the SMEs are access to international market, access to finance, capacity building, innovation and entrepreneurship. In 2013, ABAC China shared the experience in China how cross-border e-Commerce successful helped and support the SMEs and address their needs.
Today, more than 9 million SMEs are doing their business online in China, and e-Commerce has become the catalyst of economy in China, surpassing the US in 2013 and become the largest e-Commerce market in the world.
AD
VA
NTA
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Access International Market
Entrepreneur & Innovation
Access to Finance
SME Issues Cross-Border e-Commerce
Low Barrier Startup
Internet Marketing
Internet Financing
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CE Cross-Border e-Commerce: A Good Solution to SMEs
AD
VA
NTA
GES Factory Export Organizations
Import Organizations
Wholesalers Retailers Consumers
Factory Consumers
All-in-One Platform
Margin Transaction Cost Business Cycle Global Market
Traditional
Safe & Transparent Direct to Customers Analytic Tools
Benefits of Bypassing the Middlemen
AD
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NTA
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Logistics 10%
Net Profit 54%
Manufacturing Cost 12%
Online Payment 4%
Web Store 20%
Net Profit 5%
Manufacturing Cost 8%
Overseas Retail 25%
Overseas Channel 50%
Domestic Channel 12%
Increasing Margin Typically from 5% to 50%
Traditional e-Commerce
Sellers Benefits: Increase Margin
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GES
Selle
rs
Bu
yers
Low Barrier of Startup, Iccrease Margin
Access Int’l markets
Fast Turnover, Shorten Business Cycle
Improve Cash Flow
Anytime access to products
Minimize trading risk
Bypass middlemen
Find millions of products
Key Benefits of Buyers & Sellers
AD
VA
NTA
GES
translation
Promotion
Warehouse
Consolidation
Translation
Logistics Legal Services
Insurance
Internet Payment
Internet Financing
A New Global Value Chain, Marketplace of the future
AD
VA
NTA
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Logistics
IT
Online Marketing
New Businesses
A New Global Value Chain, Opportunities in different jobs, different industries
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Single Day Online Sales
up to $4 billion
•5-6% of retail sales •60% YoY increase •90% on Marketplace Platforms •CAGR 120% since 2003
Source: McKinsey Global Institute, AliResearch, China Ministry of Commerce
Online Merchants
9 million + in 2012
Online Transactions
$190-$210 billion In 2012
Can reach $420 – $650
billion in 2020
Job Opportunities Created
Micro-Loans to Online SMMEs
• E-Commerce 1.8 million +
• Related Industries 16.5 million +
Q1 2013 (in 1 quarter)
• 1 million approved loans
• 250,000+ SMMEs
• ¥11 billion
• Ave ~¥11,000 / loan
No of SMMEs
58 million + in 2012
China: e-Commerce as a Catalyst of Economic Growth
INTR
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Introduction
Do you know why?
Why China becomes the world’s largest e-Commerce market in 2013 and what is the implication to global business?
How SMEs go globalization and access international market ?
Why cross border e-commerce helps increase margin and improve cash flow?
How to integrate business into new global value chain?
Explore new business models and opportunities
How cross border e-commerce helps young entrepreneurs to realize their dreams?
How new internet financing models better fit the needs of SMEs?
To explore your business benefits for the future
• advance in ICT • increasingly affordable young
generation consumers.
BEN
EFITS Benefits
Come and Discover in China
Path to international market, access to finance, innovation and entrepreneurships
Join this Workshop
Have your own feel and touch of the new eco-system
Enrich knowledge for your business strategies
Grown International business networking
Develop Cross-border business opportunities
Participants
1. SMEs with interests in cross-border e-Commerce
2. Platform Operators establishing cross-border trading through e-Commerce
3. Trade Associations interested in organizing trade missions tours
4. Service providers in related global value chain
5. Government officials and policy makers
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ILS Workshop Details
Date: 23 ~ 26 Jun 2014 (Mon – Thu)
Time: 8:30am – 6:00pm
(followed by dinner and activities)
Venue: Songshan Lake,
Dongguan, China
Language: English
Max: 30 participants
Deadline: on or before 31 May 2014
• Training workshops
• Group Discussion
• Case studies
• Site Visits
Course Fee
Course Fee Waived (Original US$3,200 at cost)
Hotel Provided Free
Jun 23-27, 2014 (4 nights) (Original around US$100 per night)
* (airfare not included)
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Workshop Location
Location:
Songshan Lake (松山湖)
National Hi-tech Industrial Development Zone
Dongguan, South China
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Recommended Hotel
Silver World Hotel & Resort
Songshan Lake (松山湖)
Dongguan, South China
Hotel provided free from Jun 23-37 (4 nights)
(original cost around US$100 per night)
东莞松山湖逸居酒店
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Workshop Agenda – June 23
Welcome Dinner: 6:00pm
Welcome Dinner • Dinner & Networking • Discussions & collaborations
Jun 26 • Internet Financing: Structure, Strategy & Establishment • Payment in Cross-Border e-Commerce • Experience Sharing: SMEs in Cross-Border e-Commerce
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Workshop Agenda – Jun 24
Morning & Afternoon CBT: The Next Big Thing in e-Commerce
• Key factors driving this hot new e-commerce channel • Obstacles now and future • What are the possibilities for the future?
A Seller’s Perspective • Keys to be a successful seller • One highly-successful Chinese sellers tells all • Create listings that SELL !
eCargo: A Successful Seller Trade Assistance • How to increase a marketplace listing’s effectiveness by an order of magnitude
CBT Success Enabler: Fast Shipping • Explosive advancements in point-to-point fast shipping • The Global CBT trend
A Buyer’s Perspective • A wildly successful internet entrepreneur tells his story • How a small business customer struck it rich in his pajamas
Trends in Internet Micro-Financing • Make big bucks in the CBT business even without capital
Subject to change for best improvement
Jun 26 • Internet Financing: Structure, Strategy & Establishment • Payment in Cross-Border e-Commerce • Experience Sharing: SMEs in Cross-Border e-Commerce
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Workshop Agenda – Jun 25
Morning Session CBT: Going Global
• Global e-Commerce Landscape • Find demand, Localize, Capture Demand, Measurement & Refine
CBT: Internet Payment • How payment is made from global market • Risks & security measures • Protection from sellers and buyers perspectives
Afternoon Session Visits:
• A Factory in Fashion – manufacturing from materials to shipment • A Large Supplier Trade Center – where products come from
Subject to change for best improvement
Jun 26 • Internet Financing: Structure, Strategy & Establishment • Payment in Cross-Border e-Commerce • Experience Sharing: SMEs in Cross-Border e-Commerce
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Workshop Agenda – Jun 26
Morning Session Visits
• Tour around SSL Hi-Tech Zone & Financial Park – Government support to facilitate business and trade
• Seller Trade Assistant Business – CBT e-Commerce outsourcing • Micro Enterprise in e-Commerce – SOHO Operation
Relax & Connect
• Free teaming up, free activities • Optional golf session at Mission Hill • Optional round-the-lake bicycle tour
Subject to change for best improvement
REG
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Registration
Online Registration at http://tiny.cc/cbet
Course Fee: Course Fee Waived, Sponsored Hotel Hotel from 23-37 Jun 2014 provided free
(participants responsible for their own airfare)
(original course fee US$ 3,200 per participant at cost) sponsored by various sources register on or before 31 May 2014
For further details, please refer to CBET website (http://cbet.abac-china.org)
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T Map & Airport
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SS Lake
Shenzhen Int’l Airport Airport pickup can be arranged from Shenzhen airport
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Hong Kong Int’l Airport Pickup can be arranged at the Huanggang border between Hong Kong and Shenzhen. Participants proceed on their own to Shenzhen.
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Nearest Airports For international travelers
* Local transportation arranged individually after registration
Hong Kong
Shenzhen
Dongguan
SS Lake
Songshan Lake, Dongguan China (the Workshop venue & Hotel)
Transportation Arrangement
The organizer will try to arrange local transportation within Shenzhen & Dongguan, China. Note that participants arriving in Hong Kong will need to proceed on their own to the Hong Kong / Shenzhen border.
Reminder: Please prepare valid Visa document for China/Hong Kong, if applicable For detailed arrangement, please contact the organizer at [email protected] after registration.
Arrival at Shenzhen Airport (SZ) Arrival at Hong Kong International Airport (HKG)
Ground & ferry transportation available from the Hong Kong International Airport to Shenzhen, China. Details refer to the Hong Kong Airport website at http://www.hongkongairport.com
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Local pickup transportation can be arranged. Website of the Shenzhen Airport can be found at http://eng.szairport.com
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Tourism Information
Songhu Yanyu (松湖烟雨)
Songhu Yanyu Park is located in technology area, Dongguan. The park is surrounded by lakes and mountains. Chill and relax here.
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Contact Information
Website:
http://cbet.abac-china.org
Registration:
http://tiny.cc/cbet
Enquiry & all arrangements:
Promotion Leaflet & Poster Download:
A4-size Leaflet for color printing
A3-size Poster for color printing
Organizer:
APEC is the premier Asia-Pacific economic forum. Our primary goal is to support sustainable economic growth and prosperity in the Asia-Pacific region. The APEC Business Advisory Council (ABAC) was created by the APEC Economic Leaders in November 1995 to provide advice on the implementation of the Osaka Action Agenda and on other specific business sector priorities, and to respond when the various APEC for a request information about business-related issues or to provide the business perspective on specific areas of cooperation.