cbe business+at+traffic+signal
TRANSCRIPT
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Business at Traffic Signals
Nikhil Pariath (72)
Venky P (80)
Rashmi Gupta (81 )
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Introduction
Traffic signal is our target market
shabbily dressed salesmen selling items
such as books, flowers, dusters and toys
Area of sales200 to 500 meter of pitch
and asphalt packed with vehicles
Target groupany interested or inquisitive
soul packed inside these vehicles
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W ho are they??
Typical seller likely to be a migrant rather than a local
Stay in shanties near their area of sales or at traffic signals
itself
Some have been selling for 7-8 years while some for 1-2
months and some others just do it as fillers
Most have some family person doing it alreadyMost of them are below the age of 18
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W hat do they sell?
Business at traffic signal doesnt comprise only of begging and
selling magazines
Amazing range of products and product lines
Things sold at junctions are toys, accessories, refreshments,
books, dusters, and seasonal products
Sale of pirated CDs and books as latest as the twilight seriesSale of seasonal products such as flags during national holidays
and football during FIFA world cup
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H ow the business works
Sellers who sell products which are supplied by athird party
eg. Magazines and newspapers
Sellers who buy the products from whole salemarkets and sells them at profit
eg. car steering covers and mobile chargers
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Selling for fixed wage and commission
AgentManufactu
rer Seller
SA
SA
SA
SA
175 Rs.125 Rs.100 Rs.
0-30% commission on each sale
Fixed wage for sellers and commissionThe more he sells the more he earns
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Selling for profit
Seller W holesaler Manufacturer
.
Sellsatprofit
Customer Buy goodsat fixedprice
If the customer is bargaining hard, seller has to sell at lesser or at cost priceIf the seller has good negotiation skills , he will get good marginThe more he negotiate the more he earns
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E xamples
Vinod Kumar Gupta used to sell for 12 years magazines etc. but
now procures and manufactures at his own facility
Pappu sells balloons and toys but his margin depends on his
ability to bargain with customer
Pintu Gupta, the seller of car accessories, business depends
upon the amount he slogs
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Characteristics
Territories strictly defined and variety of products
sold at one signal
On average works for 7-8 hours and not necessarily
at one signal
Gets advise about the latest trends from the
wholesalers
They make sure they sell different products at
different point of time and seasons
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Points of concern
Newspapers, magazines etc. have fixed prices but what about
products with no fixed MRP
People can be cheated on products such as glasses, steering
covers etc. or price discrimination takes place.
Also the income is non taxable
Other frauds include showing fake sellers data etc.
Most of the sellers below the age of 18
Very low trust on the sellers and the quality of products
E g. Toys, lighters etc.
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Our Take
Adopt the following measures to improve the situation
Government needs to recognize this channel of distribution
Strict regulations should be made so that child labour doesnttake place
Products being sold should have government seal
Special focus on domestic products
Admire the rose but be cautious of the thorn
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Conclusion
So, he may be without a formal dress and nicely
polished shoes and devoid of a neat haircut but
the next time you meet him at the crossroad, be
rest assured he means business!
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Greeeeeen .Its time to go
Thank you