Made By:Taha Qais (14465)Amin Punjani (15900)Sahar Sultan (14811)Abdul Rafay (15953)Rehan Ali (19332)

Assignment # 04

Non-Traditional Marketing

Product: SS - Sunglasses

Product Specifications: Casual, Non Sporty Sunglasses

Target Segment: Our product will target the market segment with social class A-, B+ and B-

Marketing: Our product will be marketing through various nontraditional forms of marketing which are as follows:

Street Marketing:o Public shades will be made out of sunglasses. Whenever sunlight

penetrates, the image of our brand of sunglasses will appear on the ground

o We can give stickers made in the shape of sunglasses which can be attached onto back-windscreens

Product Placement: o We will pay Pakistani Vine personalities to feature our sunglasses

brand in their videos where the drama actors will use our product Karachi Vines Bekaar Vines Salman Parekh

Event Sponsorship: o Various fashion shows will be sponsored

Parts of fashion shows, not whole because of our budget limitations

Photo-booths with our accessories