PRESENTATION

OF

CONSUMER BEHAVIOR

Submitted to: Submitted by:

Ms. Harpreet Kang Simranpreet

Poonam Khurana

Jasveen Kaur

Amit

Kuldhir Chauhan

Abhishek Vashisht

OUR STALL: BREAK THE GLASS WALL

MARKET RESEARCH

Following techniques were adopted for

the qualitative research:

Focus group

Word association

INTERACTION WITH THE WHOLESALERS

Interaction with wholesaler of gifts(pens)

Pens purchased at cost price of Rs.2 M.R.P. of

which was Rs.10.

o Interaction with the wholesaler of trophy.

Purchased at a price of Rs.50

PROMOTIONS

Posters

CONTD..

Facebook

CONTD…

Pamphlets

In This Week Of Friendship We PCTEians Cordially Invites You To

Come & Join Us With Your Friends In Our Event

(A Game Stall: To Win Exciting Prizes & have Loads of Fun)

Bring As Many Friends You Can:

“Kyunki Har Ek Friend Jaruri Hota Hai”.

Looking Forward For Your Presence….

on 8th August 2012 in

Banquet Hall, Campus- 2 of

PCTE Group of Institutes.

Timings: 11:00am- 3:00pm

(Organizers: Poonam, Jasveen, Simran, Abhishek, Amit & Kuldhir)

CONTD..

Announcements in classes and banquet hall.

Videos

Trophy for the winners of Interclass competition.

Resources spent

Rs.50 for printouts.

Selection of the channels

Large number of people could be tapped through Facebook with no

cost involved.

Posters attract attention and have low cost.

Trophy for the winners would enhance participation.

FINAL DAY

Price agreed: Rs.20

No discounts offered.

Profits: Rs.2640

Consumer insights

CONSUMER INSIGHTS

PROBLEMS ENCOUNTERED WHICH NEEDED

CONSIDERATION FOR BETTER SERVICE.

Wrong location.

Problem in role adaptation according to the

circumstances.

Could have provided quick services with more

number of glasses.

Improper glass size or lack of pre-testing.

THANK YOU