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Culture &Behavior Ali hasan al hammadi Clm-h00128185

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Culture &Behavior

Ali hasan al hammadi

Clm-h00128185

AgendaCulture meaning and Objectives

Core societal values

Acculturation & Enculturation

Verbal and nonverbal communication

Emerging consumer markets

Micro culture influence consumer behavior

Identify major cultural and demographic trend

Culture

Cultural norms

Meaning and Value

Social Role expectation

Where just culture comes from?Ecological

Tradition

Core societal value

Individualism

Masculinity

Power Distance

Uncertainty Avoidance

Long-Term Orientationhttp://www.youtube.com/watch?v=dQJ2SegGWyc

http://www.youtube.com/watch?v=fKCGWQef1v4

http://www.youtube.com/watch?v=GpjfBS7nzZ8

http://www.youtube.com/watch?v=fKCGWQef1v4

Enculturation & Acculturation

www.youtube.com/watch?v=uWJDiAsMrrI

encull

Verbal and Nonverbal Communication

We send two types of messages

Emerging consumer markets and scan for opportunities

BRIC Markets

Purchasing power parity (PPP)

CHINDA

Glocaliztaion

Microculture influence consumer behavior

Regional Microculture

Generation microculture

Demographic

Defining Demographic

Geodemographic

Demographic analysis

Identify major cultural and demographic trend

Declining Birth rate

Consumer affluence

Life expectancy

Cultural diversity

Thanks for Listening

Any Question?

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