cayman conversation services
DESCRIPTION
Mass media evolved from one way push, over bi-directional, to a cloud. We offer you a set of conversation services, which are packaged for your convenience. In the initial set-up we need to do the following: 1 understand your current identity - check if your brand has solid foundations, or needs to be rebuild 2 define searches in our brand & reputation management solution 3 follow conversations - we will follow the conversations about your brand and report about it. This will be our baseline.TRANSCRIPT
CONVERSATIONSERVICES
Missmoneypenny7
MASS MEDIA EVOLVED FROM ONE WAY PUSH
Missmoneypenny7
OVER BI-DIRECTIONAL
TO A CLOUD
he’s talking about your brand
she is listening in
he is a journalist
AS A RESULT:
THINGS CHANGED
• THE CONSUMER CHANGED:
• THE WORLD AT HIS FINGERTIPS
• A POST-MODERN NOMAD
• USES HIS IMPACT
• SHOWS EMOTION
• PART-TIME MARKETEER
CONVERSATION(R)EVOLUTION
• CONVERSATION MANAGEMENT
• TAKING ACCOUNT OF THE CHANGED CONSUMER
• BRANDS STIMULATE CONVERSATION
• START THE CONVERSATION
• INTEGRATE IN YOUR DAILY PRACTICE
CONVERSATIONSERVICES
WE ASSESS & STRATEGIZE
WE CREATE STORIES
http://www.flickr.com/photos/ingridesign/3319924874
SPREAD THE WORD
http://www.flickr.com/photos/dgbalancesrocks/177898786/
LISTEN TO THE CONVERSATION
MANAGE THE CONVERSATION
http://www.flickr.com/photos/piet_musterd/262862154
CONVERSATION SERVICES
• SOCIAL MEDIA STRATEGY
• CONTENT CREATION
• PUBLICATION ON SOCIAL MEDIA
• ONLINE CONVERSATION MGMT
• SOCIAL MEDIA MONITORING
LISTEN TO THE CONVERSATION
What we do:
• Listen
• Put the information into the context
• Relate your brand and your competitor
• Understand your client’s brand values
• Evaluate your client’s communication potential
WHAT YOU GET:
• Reports:
• Qualitative & HUMAN selection
• Noise evaluation
• Audience evaluation
• Comments evaluation
• Amount of buzz & relation with campaigns (if)
DAILY MENTIONSclickable links
MONTHLY REPORT
JOIN THE CONVERSATION
WWW.CAYMAN.BE
TWITTER.COM/CAYMANAGENCY
FACEBOOK.COM/CAYMANAGENCY
LINKEDIN.COM/COMPANY/CAYMAN