cause of the week toolkit - cfcnca.givecfc.org · a splash screen. click the . to download each...
TRANSCRIPT
CAUSE OF THE WEEK
TOOLKIT
Use this toolkit to help promote CFC causes during each week of the campaign. Each cause week includes the following resources: social media content, images, a video, a banner, and a splash screen. Click the to download each resource.
>> GREY BOXES
INSTRUCTIONS
2020 Combined Federal Campaign Cause of the Week List
information on each of the causes go to the calendar on your local zone website.
INSTRUCTIONS
Review the CausesTIP: For more
Every year, the CFC assigns a charitable cause to each week of the campaign to engage donors and highlight the important work of CFC charities. Cause weeks are an effective way for campaign workers to engage your colleagues throughout the season.
To start your planning, review the cause of the week calendar (on the next page) to see what causes will be covered during the 2020 campaign season or download the Cause of the Week List, which includes sub-categories for each cause.
Week of Sept. 28: End Hunger Nutrition Programs • Agriculture • Food Supply Chain • Food Banks
Week of Oct. 5: Human Rights Women & Girls • Human Trafficking • Equality • Legal Aid • Crime Prevention
Week of Oct. 12: Eradicate Poverty Disaster Relief • Clean Water • Hunger • Economic Development • Community Improvement • Refugees • Infrastructure
Week of Oct. 19: Medical Research Cancer Research • Disease Treatment & Eradication • Vaccine Development • Disease Eradication • Pediatric Cancer Research
Week of Oct. 26: Arts & Culture Libraries • Social Sciences • Cultural Studies • Preservation • Media • Museums • Performing Arts • International Exchange Programs
Week of Nov. 2: Education STEM • Early Education • Higher Education • Special Education • Continuing Education • Vocational Services • Infrastructure & Facilities • Educator Training • International Exchange • Social Sciences • Cultural Studies
Week of Nov. 9: Military Support Veterans • Military Spouses • Military Children • Rehabilitation • Counseling • Medical Services • Job Training & Workforce Reentry
Week of Nov. 16: Children & Family Services Youth Development • Adoption • Foster Care • Child Care • Single Parent Services • Counseling
Week of Nov. 23: Public Safety Disaster Relief • First Responders • Family Violence Shelters & Services • Legal Aid • Crime Prevention • Transitional Services
Week of Nov. 30: Global Health Disease Treatment and Eradication • Persons with Disabilities • Vaccine Research and Administration • Cancer Awareness • Refugees
Week of Dec. 7: Housing & Shelter Temporary Shelter • Disaster Relief • Food Bank • Job Training • Senior Care • Safe Home • Refugees • Home Accessibility & Improvement
Week of Dec. 14: Faith-Based Places of Worship • Community Services • Faith-Based Education • Mission Services • Social Justice • Group Support
Week of Dec. 21: Environmental Protection Wildlife Preservation • Animal Welfare • Natural Resources • Energy • Agriculture • Sustainability • Parks & Recreation Areas • Recycling
Week of Dec. 28: Mental Health Addiction Recovery • Counseling Services • Victim Services • Community Centers • Hot Line Services • Disaster Relief • Refugees
Week of Jan. 4: Animal Welfare Wildlife Preservation • Endangered Species • Fisheries • Zoos • Aquariums • Animal Shelters
Week of Jan. 11: ??? Choose your favorite cause to celebrate this week
Show Some Love at GiveCFC.org
>> CAUSE OF THE WEEK LIST
INSTRUCTIONS
Cause Week Calendar Week of Sept. 28: End Hunger Week of Nov. 23: Public Safety
Week of Oct. 5: Human Rights Week of Nov. 30: Global Health
Week of Oct. 12: Eradicate Poverty Week of Dec. 7: Housing & Shelter
Week of Oct. 19: Medical Research Week of Dec. 14: Faith-Based
Week of Oct. 26: Arts & Culture Week of Dec. 21: Environmental Protection
Week of Nov. 2: Education Week of Dec. 28: Mental Health
Week of Nov. 9: Military Support Week of Jan. 4: Animal Welfare
Week of Nov. 16: Children & Family Services Week of Jan. 11: Your Favorite Cause
INSTRUCTIONS
Make a Plan Now that you know what the causes of the week will be, it’s time to make your plan. Consider implementing the following tactics to make the most of each cause week:
• Post social media content on your agency’s social media channels.
• Promote the Cause of the Week content, banners, and images in newsletters, emails or intranet sites (grab copy from the cause week pages on your local zone website).
• Plan events aligned to a specific cause (e.g., gingerbread house contest for Housing & Shelter week, talent show for Arts & Culture week, pet photo contest for Animal Welfare week).
• Ask your technology team to have the cause splash screens show up on everyone’s computer when they log in for the day. You can also put splash screens on electronic displays in your building, email to everyone as an attachment, or print and post on bulletin boards or other high traffic areas.
Use the following resources to implement your plan!
RESOURCES
RESOURCES
End Hunger - 9/28
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Human Rights - 10/5
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Eradicate Poverty - 10/12
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Medical Research - 10/19
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Arts & Culture - 10/26
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Education - 11/2
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Military Support - 11/9
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Children & Family Services - 11/16
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Public Safety - 11/23
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Global Health - 11/30
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Housing & Shelter - 12/7
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Faith-Based - 12/14
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Environmental Protection - 12/21
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Mental Health - 12/28
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Animal Welfare - 1/4
>> SPLASH SCREEN>> WEB BANNER
>> MAIN IMAGE >> DOLLAR STATEMENT >> VIDEO
>> SOCIAL CONTENT
RESOURCES
Your Favorite Cause - 1/11
Materials and suggestions for this final cause week will be available in the finish strong toolkit.