cause marketing

15
“Do Well by Doing Good.” – Bruce Burtch

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Post on 23-Jun-2015

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Cause marketing is a great business tool for any brand. Here is a presentation explaining why.

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Page 1: Cause Marketing

“Do Well by Doing Good.” – Bruce Burtch

Page 2: Cause Marketing

  Trust in corporations is low

  Slim margins between brands

  Consumers are the drivers

  Growth of social media

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  Transparency

  Authenticity

  Engagement

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351 annual subscriptions

Up 44% from previous year

Extensive press & good PR

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