cattlecon21 nashville february 3-5, 2021 gaylord … · ncba trade show • february 3-5, 2021...
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CATTLECON21 | NASHVILLE
february 3-5, 2021
GAYLORD OPRYLAND RESORT & CONVENTION CENTER
Exhibitor prospectus
NCBA Trade Show • February 3-5, 2021Gaylord Opryland Resort & Convention Center
2800 Opryland Dr.Nashville, TN 37214
SHOW HOURSWednesday, February 3
4:30pm – 8:30pm – Welcome Reception
Thursday, February 49:00am – 6:00pm
Friday, February 59:00am – 4:00pm
MOVE-INSunday, January 31
8:00am – 2:00pm – Oversized Equipment/Trailers ONLY
Monday, February 112:00pm – 8:00pm – General Exhibitors (including squeeze chutes)
Tuesday, February 28:00am – 7:00pm – General Exhibitors
Wednesday, February 38:00am – 1:00pm – Last Minute Move-in
MOVE-OUTFriday, February 44:00pm – 10:00pm
Saturday, February 58:00am – 12:00pm
Cattlecon21 provides an invaluable forum where cattlemen and women from across the country can gather to network, learn, share innovative ideas and set policy for the industry.
Position your company at the forefront of the beef industry! Take advantage of the opportunity to showcase your solutions and services to more than 8,000 influential cattlemen and women.
CATTLECON21CATTLECON21MEET THE MOST INFLUENTIAL LEADERS AND INNOVATORS IN THE BEEF CATTLE INDUSTRY
Who should
exhibit?The NCBA Trade Show attracts over 350 companies providing all types of products, services and the latest in technology to the cattle industry. Some of the products and services displayed at the NCBA Trade Show include:
• Animal Health Products• Animal Identification• Associations/Organizations/Government• Breeders/Ranches/Feedlots/Marketers• Computer/Software Packages• Consulting Services• Equipment/Trailers/Watering• Feed/Feed Additives & Accessories• Fencing Equipment & Accessories• Hay Equipment & Accessories• Herd Management/Chutes/Scales• Information/Education• Publications/Media/Broadcast Media• Retail/Art/Furniture/Accessories• Seed Products/Weed/Pest Control/Herbicide• Structures/Buildings• Veterinary/Breeding• Genetics/DNA • Processor/Packer
For a complete list of current exhibitors visit convention.ncba.org.
Mark your calendarNCBA Trade Show DAtes & Location
Your customers will be here. Make sure you are too!
CATTLECON21CATTLECON21Exhibit Boothinformation
YOUR BOOTH SPACE INCLUDES• Three complimentary registrations per 10’ X 10’ space • Access to food and networking events in the Exhibit Hall• Access to the General Sessions & CattleFax Outlook Session• Online Directory listing• Exclusive exhibitor benefit to rent pre or post-convention attendee mailing list
(upon acceptance of terms of agreement)• Exposure on Convention Mobile App featuring floor plan and exhibitor directory• Exclusive access to Exhibitor Lounge with refreshments each day• Exhibitor benefit to be a convention sponsor • Draped 8’ back and 3’ side walls (in-line booths only) • 7” X 44” sign identifying your company’s name and booth number (in-line booths only)• Professional floor management and daily security in Exhibit Hall• Invitation to the complimentary Exhibitor Summit, the Official Site Inspection Tour• Access to meeting room rentals in the host hotels• Access to our Exhibitor Marketing Toolkit including promotional text, logos, banner
ads and more• Access to our online Exhibitor ROI & Success Center
CONSTRUCTIONExhibit booths are constructed of pipe and drape and are not equipped with tables or chairs. Hard wall exhibit booths and furnishings can be rented at your expense from the official service contractor. Booth carpet is NOT included in your rental fee. Floor covering in your booth space is required. Carpeting can be ordered from Freeman.
EXHIBIT SPACE RATES• One booth (10x10)• $25 per square foot or $2,500 per 10x10 space• Corner booth locations are an additional $250/corner (corner fees are added after
discounts have been applied)
ISLAND SPACEIsland exhibit space locations will pay an island premium fee in addition to the booth space price.Island Exhibit Space (includes corner and island fees):
HOW TO RESERVE • The booth contract is online at convention.ncba.org• Email the completed contract to:
CANCELLATION & REFUND POLICYNCBA reserves the right to cancel exhibit space if full payment on a contract has not been received by August 1, 2020, or within 30 days of invoice, whichever comes last. Written notice of space cancellation must be submitted to NCBA prior to September 1, 2020, for a 50% refund of the monies paid. No refunds will be made for cancellations after September 1, 2020.
PAYMENT DEADLINESFull booth rental amount is due August 1, 2020.Booth space reservations and contracts will be accepted after the August 1 deadline; however, a full payment must accompany the space contract.
20x20 ......................... $11,20020x30 ........................$16,30020x40 ........................$21,400
20x50 .......................$26,50030x40 ........................ $31,60030x50 ....................... $39,250
40x40 ........................$41,80040x50 .......................$52,00050x50 .......................$64,750
WHY EXHIBIT?• It’s the leading, most prestigious trade show in the cattle industry!• Provide solutions to and develop long-term mutually beneficial relationships with
cattle producers.• Establish hundreds of highly qualified sales leads in just 2.5 days!• Increase your brand awareness and public awareness. Attendees are actively
seeking new products that will improve efficiencies and solve problems. • Put your product or service in front of the cattle industry’s most influential leaders
and decision makers to maximize your marketing dollars and ROI.• Analyze the competition.• Strengthen your business relationships with valuable customer feedback.
WHAT’S HAPPENING INSIDE THE EXHIBIT HALL:
• 20 exhibit hall hours • Exhibit hall opening reception • Live cattle handling demonstrations• Classroom style learning sessions in the Learning Lounge• Round-table discussions• Chutes and Scales Showdown with side-by-side
equipment comparisons• Live music in lounge areas• Daily receptions• Booth traffic driver programs • Retail therapy• Lunch for all attendees each day
1-49 head: 15%50-99 head: 9%100-499 head: 41%500-999 head: 16%1,000-4,999 head: 14%5,000 + head: 5%
COW CALF
FARMER/FEEDER/FEEDLOT< 1,000 head: 25%1,000-3,999 head: 15%4,000-14,999 head: 17%15,000-31,999 head: 15%32,000 + head: 28%
STOCKER/BACKGROUNDER< 1,000 head: 35%1,000-3,999 head: 27%4,000-14,999 head: 16%15,000-31,999 head: 10%32,000 + head: 12%
ATTENDEE BY SEGMENT
ATTENDEE BY JOB TITLE/FUNCTION
1%
Ranch Owner/Manager
Feedlot Owner/Manager
Spouse/Family Member
Ranch/Feedlot Employee
Dairy/Veal Owner/Employee
Other MaleFemale
63% 37%
GENDER
AVERAGE AGE:47
UNDER 40:32%
Facts & Figures
ATTENDEE BY BUSINESSCommercial Cow/Calf
Feedlot
Seedstock/Purebred
Farmer/Feeder
Stocker/Backgrounder
2% Retail/Packer
2% Vet/Consultant
1% Dairy Operator
Other
REACH YOUR TARGET MARKET REACH YOUR TARGET MARKET AT THE 2021 NCBA TRADE SHOWAT THE 2021 NCBA TRADE SHOW
*Source 2019 Attendee Survey
50%
11%
10%
3%
43%
12%
9%
7%
7%
17%
25%
7.0 Average number of hours spent on show floor
1-49 head: 15%50-99 head: 9%100-499 head: 41%500-999 head: 16%1,000-4,999 head: 14%5,000 + head: 5%
FARMER/FEEDER/FEEDLOT< 1,000 head: 25%1,000-3,999 head: 15%4,000-14,999 head: 17%15,000-31,999 head: 15%32,000 + head: 28%
AI Equipment ................................................ 6%ATV/utility vehicle ......................................5%Chutes or scales ........................................12%Computer .........................................................2%Computer software/technology ......................................................9%Dewormer ......................................................19%Electronic ID tags ..................................... 13%Feed or forage ............................................. 11%Feed supplements/additives ............16%Fencing supplies ....................................... 13%Financial or consulting services .......4%
Genetics, tracking tools ......................... 6%Hay baling equipment .............................5%Health insurance ..........................................1%Life insurance ...............................................2%Livestock handling equipment .....................................................14%Livestock insurance ..................................4%Livestock trailer ...........................................5%Livestock watering tanks/system .....................................................7%Mixers/Feeders ............................................4%Pest control ....................................................9%
Pickup truck ...................................................5%Property insurance ....................................2%Satellite Dish ...................................................1%Seed ....................................................................5%Steel farm building ....................................4%Swather/Mowing equipment ..............2%Tractor ................................................................5%Vaccines ........................................................23%Western Apparel ........................................ 17%Wheel loader / Payloader ......................3%
ATTENDEES PLAN TO PURCHASE THE FOLLOWING IN THE NEXT 12 MONTHS
89%of attendees play a
role in their company’s purchasing decisions
7 IN 10 attendees are more likely to purchase from exhibiting companies in the NCBA Trade Show
75%of exhibitors rate the
quality of attendees as excellent
91%of exhibitors rate the NCBA Trade Show as the leading
show in the industry
Total: 6,665
2016SAN DIEGO
Total: 8,246
2015SAN ANTONIO
2017NASHVILLE
Total: 9,335
2018 PHOENIXTotal: 7,578
2019 NEW ORLEANS
Total: 8,513
ATTENDANCE HISTORY
48%First time attending
MEMBERSHIP OPPORTUNITIES
SPONSORSHIP OPPORTUNITIES
ALLIED INDUSTRY PARTNER MEMBER BENEFITS
• Priority sign-up for prime location at NCBA’s annual trade show and discounted exhibit space (excluding island booth space)
• Access & assistance with key issues by leadership in D.C.
• Special listing in the Beef Resource Guide• Listing in every issue of the National Cattlemen• A complimentary link on NCBA.org, representing
the entire beef industry• Opportunity to utilize the Allied Industry logo• Fifteen subscriptions to the National Cattlemen• Special Convention & Summer Business Meeting
recognition• Partner annual investment $3,000
Make an impact on the 2021 Cattle Industry Convention & NCBA Trade Show attendees with your sponsorship. Your company can be one of the first to interact with future customers before, during and after the show!
By committing to one of our sponsorship opportunities today, you can join this group of exhibitors who have chosen to take their brand presence to the next level.
We have multiple sponsorship packages to choose from for every price range — put your brand on a unique and unforgettable marketing component/event at the 2021 Cattle Industry Convention & NCBA Trade Show.
Contact us for a customized sponsorship package: [email protected] convention.ncba.org/trade-show/sponsorships
Expand your brandIncrease your exposure and make the most out of your exhibiting experience at the 2021 NCBA Trade Show. Take advantage of these exclusive opportunities to reach over 8,000 cattle industry attendees available only to NCBA Trade Show Exhibitors.
SPOTLIGHT PACKAGEWant to feature or debut a product in Nashville? The Spotlight Package is the perfect way to promote a new, rebranded or existing product. Sponsorship includes promotion in the mobile app, mentions in the Beef Resource Guide, a floor sticker with the Product
Spotlight logo and listing in the National Cattlemen. • INVESTMENT: $2,000• AUDIENCE: 8,000+ CONVENTION PARTICIPANTS
AISLE SIGNDrive traffic to your booth by sponsoring an aisle sign. Your company name and logo will hang from the directional aisle signs in the trade show. This is an excellent way to get your brand name high above the show floor and in front of the participants you want to see!
• INVESTMENT: $2,000• AUDIENCE: 8,000+ CONVENTION PARTICIPANTS
CATTLEMEN TO CATTLEMEN PRODUCT FEATURE
The Product Feature is a 2-4 minute segment filmed onsite in Nashville by a Cattlemen to Cattlemen reporter. Your segment can include interviews and product highlights. The feature will air in one episode, for a total of three airings.
• INVESTMENT: $2,500 - $3,500 • AUDIENCE: 1.5 Million Cattlemen to Cattlemen viewers
COUNTDOWN TO THE SHOWThe only e-mail based sponsorship available. Reach attendees with a banner ad and 50 word description in the weekly countdown e-mail sent to registered attendees.
• INVESTMENT: $1,000/one e-mail, $1,750/two e-mails• AUDIENCE: 8,000+ CONVENTION PARTICIPANTS
ENHANCED EXHIBITOR LISTING IN THE BEEF RESOURCE GUIDEStand out from the crowd with this affordable add on. Add your show logo and company description to the onsite printed guide and make it easy for attendees to find you. Advertising opportunities also available visit convention.ncba.org for all the details.
• INVESTMENT: $250
Stand out on the show floor!
Maximize your impact!
Exhibitor summitSeptember
8-102020
#CATTLECON21
GAYLORD OPRYLAND RESORT & CONVENTION CENTER
NCBA OFFERS YOU MUCH MORE THAN OTHER INDUSTRY EVENTS • VALUE – Your NCBA booth fee includes access to general sessions, lunch each day for booth staff, access to receptions allowing you to
network with attendees both on and off the show floor.
• CONNECTIONS – The NCBA Trade Show draws qualified attendees from all over the country. Many describe it as the must-attend conference each year.
• SERVICE – Exhibitors describe the NCBA Trade Show and show management as the industry standard for agriculture shows, due to our communication, organization, and customer service.
• SUPPORT – Held several months before Cattlecon, this event provides exhibitor training and vendor presentations to help exhibitors have the best exhibiting experience at our event and become more successful overall with all of their exhibiting programs.
• TOOLS – NCBA provides access to the Exhibitor Success and ROI Center which include educational articles, webinars and other tools to help exhibitors maximize their time and measure success.
“A show like no other! Education, entertainment and fellowship, NCBA Trade
Show is second to none!”-NCBA TRADE SHOW EXHIBITOR
ACCOLADES The NCBA Trade Show has been recognized by the Trade Show industry for the fastest growing show in Net Square Feet of Exhibit Space, Number of Exhibiting Companies and Total Attendance.
CONTACTNCBA9110 E. Nichols Ave. Suite 300Centennial, CO 80112Phone: [email protected]