catherine attfield - head of nutrition & wellbeing · 2017-12-05 · nutrition & wellbeing...
TRANSCRIPT
Catherine Attfield - Head of Nutrition & Wellbeing
Who are Nutrition Bites?
We create and deliver highly-impactful, award-winning
Nutrition & Wellbeing solutions to support workplace
wellbeing, providing employees the foundations they
need to perform at their best.
Small Changes = BIG Impact
NUTRITION KNOW-HOW in the workplace
Affecting Productivity, Mood and Stress
Intelligent Eating
Information Has an Impact
Small Changes =BIG Impact
Nudge Theory
Changing people’s behaviour can be
as simple as this…
Nudge
“Make the good choice, the easy choice”
It’s all about finding intelligent ways to encourage
support and enable people to make better choices
for themselves
Changing behaviour, one step (nudge) at a time
Nutrition in the workplace – engagement, support,
nudges and know-how
Education and Information: Nutrition Bites
Eat Well @ Work Programme
Motivating employees to reduce their wellbeing risks at work Providing the tools to start to make changes
Changing the Environment
Employee Engagement Challenges
Consistent bite-size steps to influence habits that result in behavioural change one nudge at a time
Linking information with ‘How To’
Providing
ways to
change
‘Show & Tell’
A Simple Nudge
Making the
right choice,
the easy
choice
Nutrition Bites Live Events
• Easy
• Attractive
• Social
Nutrition Bites Live Events
Linking Cause & Effect
Curating Choices Choice
Architecture
Mindless Eating to Conscious Eating
Intelligent
Eating
Informed
Alternatives
De-bunking the Myths & Changing Perceptions
Healthy Initiative Weeks
The Dilemma
People don’t always act rationally
Tend to act irrationally – but in predictable ways
Since choices tend to be predictable, people can be encouraged to make better food choices
HOW?
Changing choice architecture & giving a nudge, without restraint
Small Changes = BIG Impact
It’s vital to create innovative
intervention strategies that are
able to effectively improve
food choices
Individual behavioural change is ineffective unless
it becomes habit forming, which requires support or
environmental change, so that the new behaviour
is sustained
Nudge
“Make the good choice, the easy choice”
How do you get people to eat better?
• Ban junk food altogether
• Raise the price of junk
food
• Put junk food on a higher
shelf
• Put healthy food at eye
level (nudge = placement)
Eat Well @ Work: Case Study
All You Can Eat!
An assumption = better to have more choices
Studies from behavioural science show:
People are often befuddled by too many
choices, suffer from overload and become
stressed and confused
ADDED CHOICES DON’T IMPROVE
OUTCOMES OR SATISFACTION
Eat Well @ Work
Simplifying meal environment:
The room
The people
The atmosphere
The management
The service
Modified to be conducive to the required
behaviours, through promotion of healthier
choices, decreased intake, and default settings
Eat Well @ Work
‘Choice architecture’ or nudging, included:
Provision of information (to activate
rational/conscious choice) - Nutrition Bites
Changes in the environment: lighting, décor,
food placement
Changes in the default policy:
o Removed unhealthy treats
o Portion size
o Pre-packaged –Mood Food
o Choice of food available
Make Monday’s Healthier
Move from Mindless Eating to Conscious
Eating
Understand “why” you are eating “what”,
and the benefits of doing so
Intelligent Eating!
Educate, inform and Inspire: Because … Small Changes = BIG Impact
Nutrition Know How
