Turning Ideas Into Experiences

Full Scale Event Production

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Our History Founded by a team with over 15 years of experience producing events ranging from 50 attendees to 15,000, Catfish Entertainment produces a wide variety of top-level business and private functions. We’ve produced events at renowned venues from The Ritz Carlton in Pasadena, California to Bryant Park in New York city. We’ve produced events all over the United States, in Canada, the Caribbean and Europe. We’ve produced shows at the iconic and (now sadly closed) CBGBs. We’ve hosted a charity event at the Macy’s Thanksgiving Day Parade! Heck, we’ve even brought Ringling Bros. And Barnum & Bailey to town.

ABOU

T US

About Us We’re a full scale event production company who takes our mission seriously: Turning Ideas Into Experiences. As you’ll see on the following slides, our organization is set up to communicate the value proposition and message of the moment of your organization to your key constituents through multi-sensory means.

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Full Scale Event Production Capabilities Event Management, Complete Suite of Audio Visual, Event Design & Sponsorship.

Creative Event Concepts That Deliver On Your Brand Identity We’ve produced events with a myriad of event structures so through collaborating with you, we’ll find exactly what’s right for your brand.

Full On-Site Production & Execution We provide a full event staff so you can maximize your own experience at the event.

Universal Aesthetic For A True Brand Experience Everything that you see will feel like your brand. W

HO W

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Venue & Vendor Negotiations As a third party, we’re able to negotiate on your behalf and get more bang for your buck.

Full Pre-Event Management of All Event Participants We save you oodles of times by offering the ability to execute all event communication with your participants.

Consistent Team Communication We check-in with you on a monthly, then bi-weekly, then weekly basis leading up to the event so you know what’s happening on all fronts

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Active Listening: From the get-go, we're listening for what you want to accomplish so that your constituency has a truly memorable experience.

Enjoyment: We're creating an experience with you; it should be fun doing so. When the process is enjoyable, you can be sure your attendees will enjoy what we create.

Boutique: We're a boutique firm by design. We provide each client with our full attention to ensure that each project is truly it's own customized experience.

Team: Our team becomes your team when we work together. And what we bring to your team is balance, high-energy, positivity and invigoration.

Big Picture & Detail: We see the forest for the trees, and the trees for the forest. In everything we do, we're not only paying attention to the details, but how those details affect the big picture.

Innovation: Each great experience is customized and personalized to your desires, and by focusing on your desires; we consistently innovate and exceed expectations.

Intelligence: We're able to create unique and memorable experiences by coupling great negotiation skills with our deep database of event vendors and services.

Stunning Customer Service: We want you to be completely thrilled by the experience we create and will not settle for anything less.

WHO

WE

ARE

We work with you on an event timeline and budget establishing the framework of your event

We build on that framework by working with your team, your constituents or through our own research to find each precise aspect of your event

We ensure that the value of your brand is showcased in multi-sensory means through an exciting and dynamic event program and structure

Event Execution

FINDING THE STORY: We find your story and work with you on the best way to tell it

MOTION GRAPHICS: We support the story with motion graphics that showcase the value of your brand

CONTINUING THE CONVERSATION: We build with you an episodic adventure that continues the conversation with your main constituency.

Video Content Creation & Execution

INITIAL&20&MINUTES:&!• Executives share from the

stage what’s working, what’s not, and provide a question to the tables.

NEXT&20&MINUTES:!•  You and your peers

answer that question through intense roundtable interactivity.

FINAL&20&MINUTES:&&!• We then receive

commentary from each roundtable moderator so everyone in the room hears your insights.

EACH SESSION HOUR LONG CAN FEATURE:

How Our Unique Workshop Style Works

OUR OWN EVENTS

CUSTOM EVENTS

Client Summit

Value Proposition Roadshow

Workshop At Your HQ

Breakfast or Lunch Workshop

Sales Meeting

Entertainment Based Cocktails/Mixers

Charity Events

How We Work For You

White Glove Customer Service •  Active Listening: From the get-go, we're listening for what you want to accomplish with

your event, who your event services, and what you want them to get out of the event, so that everyone involved has a truly memorable experience.

•  Stunning Customer Service: We want you to be completely thrilled by the experience

we create and will not settle for anything less.

•  Team: Our team becomes your team when we work together. And what we bring to your team is balance, high-energy, positivity and invigoration.

Event Structure WORKSHOP STYLE

Welcome Packet Prior to the event, a Welcome Packet is sent out to all attendees. This consists of : •  The event brochure •  A welcome letter •  Local attractions •  Typically a small gift

(coupon for hotel bar, etc.)

Communication Prior to Event Our Event Production & Event Management Team maintain consistent communication with all confirmed executives leading up to the event regarding updates to the agenda, hotel reservations, sizzle reel submissions & gift-bag donations: •  Monthly Check-ins •  1 Week Reminder E-mail •  1 Day Reminder E-mail

Hospitality As Customer Service is our top priority, we treat all of our guests like VIPs: •  Welcome Calls: we greet all new confirmed Attendees & Sponsors with a Welcome

Call to review basic logistics & any event questions.

•  Hotel Accommodation – we secure discounted rates at the hotel for our guests. Additionally, we extend the offer to book these hotels accommodations. By doing that, we beecome the middle-man for this transaction so that our guests only have to deal with one party

Gift Bags As a “Thank You” to our guests, we distribute a gift bags at the conclusion of the event. •  Both attendees & sponsors are entitled to contribute a piece of

SWAG to be included in this give-away. •  We don’t allow any printed materials to be distributed as we don’t

want it to be a sales/promotional vehicle.

VIP Room Drops Upon checking into the hotel, our VIPs are welcomed with a Room Drop (typically either chocolate or liquor!):

Welcome Notes & Onsite Manager We have dedicated Onsite Managers for each Attendee & Sponsor: •  Responsible for greeting each executive &

ensuring that they are catered to for the entire event

•  Handle introductions to those executives that they’d like to meet as well as to make sure they are aware of their 1:1 meetings schedule

Event Materials Upon checking into the event, each guest is greeted by a Catfish Entertainment staff member, a warm breakfast & the following event materials: •  Event brochure/agenda •  Personal Name Badge •  1:1 Meetings Schedule

TABLE 1 Name Company Name Company Meeting Start Time Wish List #1 Wish List #1 Bob Octagon 12:20PM Wish List #2 Wish List #2 Bob Octagon 12:35PM Wish List #3 Wish List #3 Bob Octagon 12:50PM Wish List #4 Wish List #4 Bob Octagon 1:05PM

  Wish List #5 Wish List #5 Bob Octagon 3:50PM Wish List #6 Wish List #6 Bob Octagon 4:05PM Wish List #7 Wish List #7 Bob Octagon 4:20PM Wish List #8 Wish List #8 Bob Octagon 4:35PM

1:1 Meetings

Entertainment/Special Appearances

The Second City The world's premier comedy club/

theatre and school of improvisation.

Chicago Mass Choir Tasked with singing Sweet Home Chicago

to lead us into Cocktails

Interviews We conduct interviews onsite to get LIVE feedback from our attendees:

Networking Cocktail Reception We host Cocktails Receptions at every event for additional networking opportunities for all guests.

Additional Activities

Audience Identification/Acquisition At the beginning of the cycle, we discuss the following questions (among others!) to pinpoint the Audience that we’re bringing together: •  Who is the ideal audience?

(job title, organizations, geographical location) •  Is there a wish list of executives? •  Are there any specific executives/companies that shouldn’t be in the

room? •  Are we reaching out to both clients & prospects? How should the

language differ between the two groups? •  No Mass Marketing!

CLOSED-DOOR

• Finance, Consumer Electronics, Automotive, Pharmaceutical, Telecom, Law, Beer, Wine & Spirits

Wendy

• CPG, QSR, Tech, Insurance, Biotech, Medical, Manufacturing, Health & Lifestyle

Liana

• Retail, Apparel, Fashion, Luxury, Beauty

Lauryn

You’ll tell us what industries, companies, job titles you need. Our team then secures your specific requests:

• Sports Teams & Leagues, Oil & Gas, Real Estate

Gina

• Media,!Travel!&!Hospitality!

Chandni&

• Education, Cultural Institution, Non-Profit!

Courtney&

• Music!

Franchesca&

Securing An Audience

Custom & Personal Invitations •  Our team puts out custom invitations to each of the identified

prospects

•  We start our outreach with the highest level Marketing person at the organization (CMO, SVP, VP, Director)

•  Each invitation includes: •  event brochure •  testimonial reel •  either a past or currently list of confirmed attendees

INVITE ONLY

Custom Registration Form

Input On Agenda In addition to discussing Audience Acquisition, we also like to collaborate on the following issues to create an engaging program: •  Will there be any special Keynote Presentations? •  What will the event structure be? (presentations vs. workshop style) •  Ideas for interactive sessions (example – Live Consumer Group, Video Throwdown)

Referrals As we run business events year-round, our event producers use their existing relationships to connect with executives who are necessarily difficult to get ahold of (by referrals & recommendations). Additionally, we welcome referrals to colleagues and friends and we’ll personally send out a custom invite.

Password Protected Website Officially launched at each event, each attendee receives a unique log-in & password for access to the website: •  Video Recording of Event sessions •  Direct Messaging to Other Attendees •  Group Discussions •  Industry Executive Interviews

Wrap-Up Report Following each event, our Event Producer creates a written report of the event which includes key takeaways from each of the sessions:

Testimonials •  “It was the best National Sales Meeting we have ever had. The pace, the energy, enthusiasm and strategy were all

on.”

•  “One of the best I have been to. Got me more excited about the brand.. Felt more passionate.”

•  “Red Carpet the entire time. Loved my stay in Austin – easily the most fun I have had on any trip.. ever!”

•  “Completely overwhelmed by the extent and scale of the hospitality and inclusiveness of the trip.”

•  “Very cool & education seeing the brand roots & also being able to see the impact the brand has on its hometown.”

Turning Ideas Into Experiences FOR YOU

Full Scale Event Production