catchup cards | product pitch

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CELEBRATE OCCASIONS ONLINE with friends & family

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Page 1: Catchup Cards | Product Pitch

CELEBRATE OCCASIONS ONLINEwith friends & family

Page 2: Catchup Cards | Product Pitch

THE PROBLEM

THERE IS NO QUICK, FUN, YET MEANINGFUL WAY TO CELEBRATE OCCASIONS WITH YOUR LOVED ONES!

How often do you find yourself ‘celebrating’ a close friend’s birthday

WITH

A QUICK POST ON THEIR FB TIMELINE?

[that’s just plain lazy]

A 12 AMPHONE CALL?

[better.. but you’re not shaking anybody’s world!]

AN E-GREETING CARD?

[thoughtful.. but how OLD are you?]

A GROUP SKYPE OR HANGOUT?

[great, but its really not designed for celebrations!]

Page 3: Catchup Cards | Product Pitch

THE SOLUTION

Communicate: Use fun gestures, voice , text chat guest-book to let others

know how you feel.

lets you ‘celebrate’ occasions by inviting your friends & family to spend time with you online!

Celebrate Online : Guests can mark the occasion together, using our specially designed multiplayer activities & games.

Social Sharing : spread the joy by sharing pictures of your celebration on Facebook from the app!

Page 4: Catchup Cards | Product Pitch

THE TEAM

SID BANERJEEFounder & Chief Goblin

Sid comes from the proven pedigree of college dropouts. At

26, he started game-based learning start-up, Indusgeeks. It continues to be profitable w/o

external funding, allowing Sid to create & incubate Catchup Cards.

NAMITA MOHANDASProduct Manager | UX

Namita is a fine arts graduate and Penelope Pitstop fangirl.

After 3 years at Indusgeeks - as UX & Design Lead on a number of social & serious games - she has been with Catchup Cards

ever since the idea was hatched!

ABHISHEK VAIDYANATHANProject Manager | Tech

Abhishek is an MBA+Engineer, with a love for all things Bollywood! After 6 yrs of

programming at leading game studios & 2 yrs as Tech Director

at Indusgeeks, he moved to Catchup Cards last year.

Page 5: Catchup Cards | Product Pitch

THE TEAM

PRASAD AMBERKARTech Lead

Prasad aka ‘Data’ – breathes code. He has an MS in

Computers and over 7 years of programming experience, 2 of

those years as Tech Lead at Indusgeeks and the last one

year at Catchup Cards.

ADITYA RAJGURUArt Lead

Aditya, an artist whose paintings have been

showcased at leading galleries in Mumbai, has worked as the

Lead Digital Artist with Indusgeeks for 5 years, before

moving to Catchup Cards.

JAY VORACode Goblin

Jay, our youngest goblin is one of the most gifted coders we’ve come across. He impressed us

enough , that we hired him right out of college to work

with us on Catchup Cards last year!

REUBEN DASSr. Animator & Sound

Reuben worked as a sous chef & book-keeper before joining the Indusgeeks family has an animator & 3D artist 5 years ago. For the last year, he has

been using his versatile skills to bring Catchups to life.

Page 6: Catchup Cards | Product Pitch

TEAM CHEMISTRY

Most of the Catchup Cards team has been working together for the last 3 years!

Having spent countless long nights with Red Bulls & pizzas on tight deadlines,we’ve come to

understand each other’s strengths & weaknesses well.

More importantly, we have worked in our current roles on different products & projects before, thus ensuring that the team knows how to work well

as a unit.

Page 7: Catchup Cards | Product Pitch

TIMELINE

12

JUN ‘12

DESKTOP

04

AUG ‘13

FOUNDED MOBILE (iOS)

31

OCT ‘13 (est)

01

JUL-OCT ‘12

SEEDEDMAR ‘13

PROTOTYPE

LAUNCH!

03

Page 8: Catchup Cards | Product Pitch

On Gifting + Other integrated services

DATAEMBEDDED ADS SUBSCRIPTIONCOMMISSION

On a monthly/annual basis to avail of all cards.

Think Mad Men themed Jack Daniels Catchup!

REVENUE STREAMS

Page 9: Catchup Cards | Product Pitch

RELEVANT MARKETS

$7.2 B $8.64 B $10 B

Source:*GamesWatch Report **Greeting Cards Association *** DFC Intelligence

In-game AdvertisingMarket (‘16)***

Physical Greeting Cards Market (US+UK) (‘12) **

Social Gaming Market (‘14)[Facebook & Others] *

Page 10: Catchup Cards | Product Pitch

UNFAIR ADVANTAGES

LOW CPA - Catchup Cards uses social networks to distribute and spread virally. However, unlike traditional app requests, Catchup requests come from the host of a particular event. Since these are NOT perceived as spam, our CPA is very low!.

PATENT PENDING - We’ve filed a provisional patent for this new kind of digital card, that simulates and manages occasions.

HIGHER ARPU - People are used to sending gifts and cards which cost money. Positioning the app as a gifting & celebration app, allows us to tap into this organic user behavior and generate higher ARPU, compared to other communication or gaming apps.

Page 11: Catchup Cards | Product Pitch

THE FUTURE

One Stop Solution for all your celebration & gifting needs: Think being able to send a gift through Amazon, after finishing a Catchup. We also want to integrate with physical objects that will have virtual functions. Think being able to send a Catchup wand to your niece on Halloween. Once she waves it in front of her tablet or Xbox she is transported to Potter Land!

Catchup on Google Glass/Oculus Rift - Imagine your B’day Catchup on the Glass. Your living room transforms to a beach on Titan & your friends are water-skiing and toasting you. VR glasses will help create the next level of digital, immersive experiences & Catchup Cards is geared to be an imp part of this future.

Page 12: Catchup Cards | Product Pitch

CONTACT

For a more detailed deck with Fund Use & other Strategic Data.Please contact :

[email protected]