catch the riptide
DESCRIPTION
An outline of current status of social networks, an explanation of my view on why the explosive growth and finally some ridiculous but demonstrative examples of the future! This was presented to an audience of clubs, national governing bodies of sport and other sport related organisations and individuals at Channel 4 in collaboration with Sport England and as part of "All Together Now"TRANSCRIPT
![Page 2: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/2.jpg)
Agenda
• TheRip+de‐Socialnetworkingandmedia• Why?Commonthemesinsociety
• Backtothefutureofcommunica+onsandprivacy
• Stupidpredic+ons?
![Page 3: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/3.jpg)
GrowthofFacebook
Source:Facebook,Techlightenmentanalysis
Socialnetworkfact:Ac+veusernumbersarecon+nuingtoaccelerate
![Page 4: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/4.jpg)
Engagement
0
50
100
150
200
250
300
350
400
450
AverageMinutesperVisitor
AveragePagesperVisitor
Socialnetworkfact:Visitorsspendmore+meandgointomoredepth
Comscore
![Page 5: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/5.jpg)
Demographics
Source:Facebook
• Facebookismorethanjustteenagers
![Page 6: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/6.jpg)
Factsaboutsocialnetworks• 4outoftop10sitesintheworldaresocialnetworking
– MySpace,Facebook,Hi5,Orkut
– Calculatedtoincludereachandpageviewdata
• No3,4,and5topsitesintheUSareMySpace,YouTubeandFacebook
• Facebookisno2inUKtoGoogleUK,abovegoogle.com• hZp://vkontakte.ru/isthetopsiteinRussia,aFacebookclone.
• Facebookistheno2siteinTurkey,Canada,SouthAfrica
• Iwiwistheno1siteinHungary
• Fotologistheno1siteinChileandno3siteinArgen+na
• Naveristheno1siteinSouthKorea• Orkutistheno1siteinBrasil
Source: Techlightenment, Comscore and Alexa
![Page 7: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/7.jpg)
1,171,089,861usersonsocialnetworks
Whoarepre‐loggedin
…andyouknowtheirfriends
Thisiswhereyouraudienceandtheirfriendslive
Thewebwillencroachmoreintotherealworldandmostthingswillbe“sociallyenabled”
Facebookisjustforstarters…
![Page 8: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/8.jpg)
Whyhaveonewhenyoucanhave150? Asocialnetwork
allowsyoutoaccessaperson’sfriends.
Andtheirlikes,dislikes,rela+onships,preferences
Noteforadver+sers
Useyourrighttoengagewithpeople’sfriendswisely.The
Backlashisstrongandfast
![Page 9: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/9.jpg)
ApplicaConsGrowth
• 20000apps,150beingaddedperday
• Acampaignwon’tjustgrow–youhavetopushit.
Source:Facebook/Techlightenment2008
![Page 10: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/10.jpg)
Why?
Commonthemesinsociety
![Page 11: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/11.jpg)
Evolu+on
• Managingfriendsisexpensive.Max=150?
• Thepuzzleofprosociality:Coopera+onvsCompe++on
• Determina+onofcheatsvsDetermina+onofrules
![Page 12: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/12.jpg)
SocialNetworks
• Assistusinmanagingrela+onshipsby:– Savingbrainenergymanagingfriends
– Addingbite‐sizeemo+onalhelpers..Pokes,appsthatcanbesenttopeople
– Coopera+oninducersleadingtotransparency:events,groups….
– Cheatdetec+on(thefuture!)–helpingtoiden+fyfraudstersoutsideourface‐to‐faceenvironment
![Page 13: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/13.jpg)
BACKTOTHEFUTUREContextaddedcommunica+ons
![Page 14: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/14.jpg)
Social=Commswithvalue‐add
• Notjustacommunica+on,butcommunica+onwithadded:– Context
• Profileandfriends(social)• Previousmessages(historical)• Interests(relevance)
• Justliketheveryolddays….– Smalltribes– Transparencyandtrust– Gossip– Manyrolesperindividual
![Page 15: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/15.jpg)
Privacy:TheRealHustle
Privacyisanindustry.Iden+tytheneasierintherealworldRealproblemiseduca+onandignorance.
Socialnetworksareheretostay,arethefuture,justasbasichumanins+nctsare.
![Page 16: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/16.jpg)
TheFuture:Journeytothecentre
![Page 17: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/17.jpg)
Mypredic+on:Somegreat(new)socialcommsinven+ons!
NotTheWeb 3.0: Innovation will happen where social meets the verge
Verge: noun, Edge or Border, an extreme limit beyond which something specified will happen
Social: of or relation to society or its organisation
![Page 18: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/18.jpg)
Don’tFightIt.Experiment.Measure.Learn.
![Page 19: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/19.jpg)
Media&SocialNetworks
JournalistsAgenciesReportersPoli+cians
TVExecu+vesProducers
Professionalsinvolvedinthecrea+on,collec+onanddistribu+onofmediainvolvingpeople;theirtask:totakegossip,updates,personalityprofiles,confessionandvoyeurismandmixituptocreateinterest.Theirtaskistorepresentthepeoplein“whatisbest”or“whatiscool”.
Update
![Page 20: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/20.jpg)
Media&SocialNetworks
Relevance,passion,crea+vityandcommoninterestiskeyaswellashumantohumaninterest(voyeurism!).Notjustyourjob–yourpassionsandinterest
“Whatisbest/whatiscool”–Youdecide!
PeoplePassion,Crea+vity,Relevance,CommonInterest,HumanInterest
(Voyeurism)
PeoplePassion,Crea+vity,Relevance,CommonInterest,HumanInterest
(Voyeurism)
JournalistsAgenciesReportersPoli+cians
TVExecu+vesProducers
![Page 21: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/21.jpg)
It’sjuststar+ng…
BryonyMaZhewman–YouTubeStar
![Page 22: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/22.jpg)
Celebrity=Exposure=Easy
Humannature+newopportuni+estohavefans(i.e.friends–seeFreud!)
![Page 23: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/23.jpg)
Confessionispartandparcel
Gesngyourself“outthere”isnoweasy–notjustpictures,butyourstory–profile,updatesandwhatfriendsyouhave.
![Page 24: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/24.jpg)
Voyeurism?…shhh.
HumansareinterestedinHumans!
![Page 25: Catch The Riptide](https://reader033.vdocuments.site/reader033/viewer/2022051411/5447c41cafaf9f25708b4642/html5/thumbnails/25.jpg)
Humanslovegossip…