Michigan Catch & Cook

Michigan Charter Boat Association

Annual Meeting

October 20, 2012

Dan O’Keefe, Ph.D. and Sandra Enness, MA, MPHMichigan Sea Grant

Michigan State University Extension

Catch & Cook is a statewide program that allows charter fishing clients who catch fish from Michigan’s Great Lakes an opportunity to take their fresh catch to a participating Michigan restaurant to cook and serve those fish to those clients.

Michigan Catch & Cook

An effort to promote and encourage creative, yet safe, marketing of Michigan Great Lakes sports fish through a partnership with the charter fishing industry and local restaurants.

What is Catch & Cook?

Michigan Catch & Cook

Michigan Charter Boat AssociationMSU Department of Fisheries and Wildlife Michigan Sea Grant Michigan Department of Agriculture and Rural Development Michigan Department of Natural ResourcesMichigan Restaurant Association

Image: Michigan Catch & Cook Kickoff Event May 24, 2012 Courtesy: MDNR

R/MDARD Communications

Restaurant Requirements

Any licensed Michigan restaurant can participate in Catch & Cook, provided the establishment has the equipment, facilities and space to prepare and serve cooked fish. Participating restaurants must be able to meet food law requirements, such as adequate space to process fish, and have the ability to prevent cross contamination between fish and other foods. In addition, the restaurants must be able to maintain product identity and custody. Restaurants have the right to refuse to serve fish if the restaurant believes the fish has not been properly handled.

Benefits of Catch & CookCharter Captains Restaurants Clients/Customers

New Charter Clients New Dining Customers New Dining Experience

Repeat Charter Clients Repeat Dining Customers

Fun of Catching Your Own Lunch/Dinner

Recognized Relationships w/ Dockside/Community Restaurants

Recognized Relationships with Charter Boat Captains/Crews

No Worries Over What to Do with Your Catch

Play a Role in Shaping a Community’s Local Food Identity

Play a Role in shaping a Community’s Local Food Identity

Local Food Source with Minimal Food “Footprint”

Online Listing of Your Charter Service via Website – Directs Traffic to Your Website

Online Listing of Your Restaurant Service via Website – Directs Traffic to Your Website

Customers Enjoy an Opportunity to Extend the Fishing Day Experience w/ a Professionally Prepared Fish Meal

Data capture is 05/23/12 - 10/02/12

18% of visitors to this site are getting there via mobile media

Marketing Catch & CookActions to consider to help market your participation in Catch &

Cook:

Place the Catch & Cook logo on your home page & social media.Create a link on your website to the Catch & Cook site.Add quotes/photos/videos from your Catch & Cook clients to feature on your website/social media/marketing materials.Bring program to the attention of clients when booking trips.Encourage your port city’s CVB to feature the Catch & Cook logo on its website/home page/social media (e.g., Alpena CVB).Encourage your affiliated restaurant(s) to feature the Catch & Cook logo on their website/home page/social media and menu.

Register Your Charter Service

www.micatchandcook.com