Catalytics ontheWaytoNetPositive:BeyondHigh-LevelAmbitionstowardConcreteTactics

Daniel Aronson, Valutus @danielaronsonGregory Norris, International Future Living Institute

Johanna Jobin, BiogenJohn Pflueger, Dell @JCPatDell

Jane Abernethy, Humanscale @humanscale

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Catalytics & Net Positive

Why This Panel

The Need: Do More, Faster

12%-20% of companies’ goals are in line with what science says we need.

How do we get moving fast enough?

Source:AndrewWinston,PivotGoals

The Need: Do More, Faster

12%-20% of companies’ goals are in line with what science says we need.

How do we get moving fast enough?

Catalyzing action, internally and externally.

Source:AndrewWinston,PivotGoals

Context: Strategic Role

Create

Promote

Resources

Know

ledge

Invest Invent

Integrate Inform

Role: Internal Implementer or…

Source:DanielAronson

Develop/ Fund Originate

Increase Use

Publicize

Create / Improve

Promote

Reso

urce

s

Know

ledge

Role: …External Catalyst

Source:DanielAronson

Net PositiveA disruptively powerful, generative forceunleashed by what initially looked liketerrible news

What is a Footprint? All the negative impacts of

all the processes needed to provide each of the inputs of goods and services needed to

sustain an entity (person or organization) for a given period of time.

Photo credit: Flickr user moustive

ENERGY WATER

CLIMATE HEALTH

But Every Product Has Many Footprints

B. Monginoux / Landscape-Photo.net (cc by-nc-nd) Flickr: Carvalho;Lourenco

The planet would be better off without me?

To be Net Positive, we need to give more than we take

What do we take?Footprint: All the negative impacts of

all the processes needed to provide each of the inputs of goods and services needed to sustain an

entity (person or organization)for a given period of time (e.g., one year).

Photo credit: Flickr user moustive

WHAT DO WE GIVE?

HandprintsReductions we create in other entities’

footprints.Plus other impacts we cause which are

measurable in footprint units.

Humanity'sFootprint

We’ve constrained the good we can do by the harm

we’re now causing

Your footprint

20 of Y

By 2020, the good that

wil l come from our

technology will be 10x what it takes to create

and use it.

Building a legacy of good. Learn more at Dell.com/2020

Our goal is to make a net positive impact in the world.

Source: BJ Fogg

B = M A T[ Behavior ] [ Motivation ] [ Ability ] [ Trigger ]

WhoWhat

WallWay

Who

WhatWhat

Wall

Way

Sustainability

Help

Information

Frameworks

Tools

SHIFThttp://shift.tools/

VALUTUS

WhoWhat

WallWay

Do w

e wa

nt to

act

?

WhoDo

we

need

them

to d

o?

What

Wha

t sto

ps th

em?

Wall

In w

hat w

ay w

e ca

n he

lp?

Way

External Catalyst: Adding the Fourth Key Question

People with access to tools

Make use of the tools they have to do more, do better

Too difficult, expensive, time consuming

Make the tools easier, faster to use. Work with organizations that can make adoption easier

Source:DanielAronson

Source:DanielAronson

Develop/Fund Originate

IncreaseUse

Publicize

Create/Improve

Promote

Resources

Know

ledge

Technology Company

Decision:

Who: Those with

access to tools

What: Use tools

to do more, do

better

Wall: Difficulty of

using existing

tools is a key

obstacle

Way:

How: Develop the

tools so they’re

easy for others to

use.

How: Develop

relationships with

others who can

help spur

adoption.

External Catalyst: Example

Types of Catalytic Change

Source: Daniel Aronson

Types of Change: Intentional & Beyond

IntentionalInertial

IncidentalInvisible

Agency SelfOther

Aw

aren

ess

High

Low

Source: Daniel Aronson

Types of Change: Intentional & BeyondWhere is the inertia? What are the default behaviors? How can we harness them?

How can we increase the motivation and ability to change? How can we trigger it?

How can we make what we do more sustainable without it being visible to customers?

What has the side effect of advancing sustainability? How can we help grow its adoption?

IntentionalInertial

IncidentalInvisible

Agency SelfOther

Aw

aren

ess

High

Low

Source: Daniel Aronson

Types of Change: Analysis Toolmaker ExampleThe default behavior is to do things the current way – using the standard tools. We can build this into standard tools.

We can make the tools simpler, closer to the existing terms and processes, so the transition is easier.

We can make the numbers and factors that the system displays include the effects of sustainability.

We can create a faster, better, less frustrating analysis process – that also incorporates sustainability.

IntentionalInertial

IncidentalInvisible

Agency SelfOther

Aw

aren

ess

High

Low