castle hr brand guidelines 2015

BRAND GUIDEL INES 2015

The Castle HR logo is at the heart of the brand. The Castle turrets and

flag make it an emblem for quality and the carefully chosen colours

help build trust.

CASTLE HR BRAND GUIDELINES • 2015

HOW TO USE THE LOGO• Pic 1: Wherever possible the logo should be used in full colour on a white

background. Alternatively the logo can only be used in white on one of the 2 primary corporate colours.

• Pic 2: The flag and turrets should never move position in relation to the logo text

• Pic 3: The flag and turrets can be used on his own to form a icon if needed, but the text can not be used without the flag and turrets.

• Pic 4: The logo should never be stretched, rotated or subject to filters/effects such as bevels, drop shadows or strokes.

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04

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LOGO OVERVIEW

RECOMMENDED SIZESThe logo should always be sized in relation to the overall size of the artwork

it is being included on. To preserve legibility there are minimum sizes at

which the logo should be used. The smallest size the primary logo can be

used in print is 50mm wide.

LOGO CLEAR SPACEThe minimum amount of clear space above, below and to the sides of the

logo as indicated by ‘X’ is equal to the height of the flag and turrets within

the logo that’s in use.

50mm

150px

X

X X

X

X


LOGO USAGE

PRIMARY COLOURSCastle HR has a strong palette of corporate colours. The primary colours are

White, Castle Red, and Castle Blue. All colours in the primary palette should

be adopted on all full colour design work, with Castle Blue and White being

used as the most dominant colours.

COLOUR CONSISTENCYDelivering colour consistency of our full brand colour palette is of great

importance. To minimise inconsistencies in printed material we ask for

printers to make themselves familiar with our colour palette, especially

our Castle Blue & Castle Red colours, which should generally be used as

the dominant colour on artwork. Printers should conduct regular colour

checks when printing. .

C 100M 20Y 20K 80

R 0G 47B 65

C 100M 20Y 60K 70

R 0G 60B 53

C 0M 0Y 0K 85

R 62G 61B 64

C 0M 0Y 0K 35

R 187G 189B 190

C 10M 100Y 60K 50

R 132G 8B 44

C 70M 70Y 10K 50

R 62G 53B 94

C 0M 0Y 0K 0

R 255G 255B 255

SECONDARY COLOURSCastle HR has a palette of secondary colours to be used for colour coding

services, adding depth to design or when multiple messages are being

delivered. Where possible, try and use just one secondary colour at a time,

and use it with White.


COLOURS

LOGO FONT: MUSEO SLAB 300The Castle HR logo font is Museo Slab 300. Use of this font should be

restricted to only being used within the logo and highlighting the word

Castle HR within website and email addresses on large scale print work. Not

to be used smaller than 30pt.

MUSEO SLAB 300

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz • 0123456789

MUSEO SANS 100

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz • 0123456789MUSEO SANS 300


MUSEO SLAB 100

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz • 0123456789MUSEO SLAB 900


BODY FONT: MUSEO SANSCastle HR uses all members of the versatile font family Museo Sans as its

body font. Museo Sans 100 to be used as a starting point for all body copy,

before using bolder and italic versions to highlight important message

elements within the text. Not to be used smaller than 8pt.

Typefaces are integral to our visual identity and act as an extension to the brand.

HEADLINE FONTS: MUSEO SLAB FAMILYThe Museo Slab Family (with the exception of Museo Slab 300) can

used as the Castle HR headline font, choose a font sympathetic to the

message. Tracking set between +25 & -10. Not to be used smaller than

28pt.


TYPOGRAPHY OVERVIEW

www.guyclubbdesigns.com

castle hr brand guidelines 2015

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