caso de éxito: think globally, act locally por just eat
TRANSCRIPT
INTERNATIONALIZATION OF LOCAL MARKETS
Nothing great was ever achieved without enthusiasm.
Emerson
Emerson
1
“EMPOWER CONSUMERS
TO LOVE THEIR
TAKEAWAY EXPERIENCE”
What is JUST EAT?
Restaurants
MARKETPLACE
Hungry Users
JUST EAT GROUP
JUST EATGROUP
Some numbers
• Launching – October 2010 • +5.000 partner restaurants
• More than 60 types of cuisine • More than 1 million active users • + 95% National territory • Growth of more tan three digits in revenue,
offer and demand
JUST EAT Spain
MARKET PECULIARITIES
Spain is one of the fastest growing markets The performance in orders is better than UK at the same point
JUST EAT Spain
MODEL SIMPLE BUT PROFITABLE BUSINESS
• Comfort: Order wherever you are and forget about
cooking and cleaning
• Security: Guaranteed by “Online confidence” in card payments. We make a custom monitoring of each
order
• Variety offered: sushi, Thai, peruvian, chinese, etc.
• Offers and exclusive promotions
WHY ORDERING FROM JUST EAT?
WHO ORDERS IN JUST EAT?
DEMANDING COSTUMERSInternet costumer is more demanding than the costumer who goes to the restaurant
ACQUISITION & ACTIVATION
WHY JOIN JUST EAT?
WHY JOIN JUST EAT?Online costumers spend more money and repeat more frequently
Some interesting numbers
THE FACTS • Online orders have a 53% HIGHER AOV than walk in orders • They are 25% HIGHER than phone orders
WHY JOIN JUST EAT?The higher supply, the more demand
TYPES OF RESTAURANTSIn Spain JUST EAT provide the user more than 60 types of food
Japanese Italian Spanish Chinese American
WE HAVE AN OBSESSION WITH MOBILE &TECHNICAL IMPROVEMENTS OF OUR PRODUCT
• Free APP in iPhone & Android
• Web mobile
• >60% Orders via mobile
A DIFFERENT MARKETING360º STRATEGY ALWAYS
A DIFFERENT MARKETINGFocusing on “Out of the box”
• Special actions on TV
• Imposing creativity in the sector
• Not massive, but influential media
H e r e y o u h a v e a D I S C O U N T:
T H A N K K S 2 0 ( - 2 0 % O F F )
AND PASSIONATE ABOUT PARTYING, TOO ;)
THANK YOU VERY MUCH