casio g-shock watches
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AHSANULLAH UNIVERSITY OF SCIENCE & TECHNOLOGYDept. of mpe
Year : 4th Semester : 1st Section : aGroup : 02
Members : suraiya jahan - 12-02-07-005 abu galib – 12-02-07-008
‘G-SHOCK’ is the ultimate tough watch. Born at a time when watches were generally considered fragile instruments. Designed by a young engineer ‘KIKUO IBE’ at the year of 1983. He wanted to make a watch which does not break, even when dropped. G-SHOCK refers to gravitational shock.
This watch was built on TRIPLE-10 concept.
G-SHOCK is designed primarily for sports, military & outdoor adventure oriented activity. G-Shock is popular with mountaineers, firemen, paramedics, astronauts, film directors, police officers & soldiers.
Features of a latest model G-shock G100-1BV is given below :
• Shock-resistant sports watch featuring magnetic resistant,
• EL backlight with afterglow• dual time, daily alarm• 1/100 second stopwatch• auto calendar, and 12/24-hour formats• 47.8 millimeters resin case with mineral dial
window• Water resistant to 200 m (660 feet): In general,
suitable for professional marine activity
COMPETITORS :
1.Tissot2.Hublot3.Timex4.Citizen5.Fast track (Titan)
S-T-P Analysis
• Segment : Middle income men & women
• Target : Urban upper middle class
youth
• Positioning : Watches that are technologically advanced
SWOT Analysis• Strength : Uniqueness, Value for money & Excellent quality.
• Weakness : Not an essential accessory & Visually simple.
• Opportunities : Tie up with fashion houses, sponsoring events & more innovative designs for attracting the youth.
• Threats : Facing threat of counterfeit casio products & Watches with more ‘Sporty look’ of other companies.
AW-100B seriesFrogman seriesGulf master series
BCG Matrix
Mud master seriesG-Steel seriesGravity master series
GA-100 seriesDW5600E-1V
GDX6900 SeriesAdventure seriesSoldier series
Marketing StrategiesCasio used to promote their products through only Televisions & Fashion magazines once upon a time. But now the G-shock team is using various mediums. Such As – • Online marketing• Joining with fashion houses• Sponsoring events• Arranging Tours i.e. “SHOCK THE WORLD
TOUR”• Getting attached with celebrities
Marketing PolicyG-SHOCK usually follows two policies.
• PUSH – Offers bonuses to wholesalers & retailers.
• PULL – Communicate with the consumers for knowing the actual demands.
Pricing Strategy Casio watch prices range : $10 to $1 million.
G-shock starts from $99. Most of the models of G-shock watches are below $200. They also have limited stocked high valued watches. Those ranges from $300-$800.
“CASIO COMPUTER COMPANY” was established in 1946 & it is a very renowned company in the world. But their product line has become full of non-essential accessories. G-SHOCK watches are also a very much potential innovation of theirs & it also falling into the counterfeit of their product line. So they must need to overcome this for regaining their position at the world’s marketplace.
THANK YOU FOR YOUR CONCENTRATION