casino cityâ€™s global gaming almanac cd

2014 Edition

Casino City’s GLOBAL GAMING ALMANAC CD Geographic gaming market analyzers, property statistics, electronic maps of gaming properties, annual reports of gaming businesses, and agencies and commissions Steven Bloom, Editor

A Casino City Press Publication

GamingAlmanac.com CasinoCityPress.com

Copyright © 2014 by Casino City Press. All rights reserved.

Cover photo: Sands Cotai Central, Cotai Strip, Macau Published by Casino City Press.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under the terms of the License Agreement. Requests to the Publisher for permission to make copies of any part of this publication not authorized under the terms of the License Agreement should be addressed to:

Permissions Department Casino City Press 95 Wells Avenue Newton, Massachusetts 02459 Voice: +1.617.332.2850 fax: +1.617.964.2280 e-mail: [email protected]

Casino City ® is a registered service mark of Casino City Press.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering professional services. If expert assistance is required, the services of a competent professional person should be sought. Although significant care has been taken in the preparation of this publication, the publisher and authors assume no responsibility for errors or omissions. Neither is any liability assumed for damages resulting from the use of the information contained herein.

All terms mentioned in this publication that are known to be trademarks or service marks have been appropriately capitalized. Casino City Press cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.

The publisher appreciates feedback concerning the contents of this publication. Comments can be sent via e-mail to [email protected] or via fax to (617) 964-2280. Please be sure to include both the name of the publication and your contact information.

The individual editions of Casino City’s Global Gaming Almanac contained on this CD are also available as separate print publications under ISSN 1550-2171. The 2014 edition is available under ISBN 978-1-60627-082-0, the 2013 edition is available under ISBN 978-1-60627-063-9. The 2011 edition is available under ISBN 978-1-60627-048-6, the 2009 edition is available under ISBN 978-1-60627-017-2, the 2008 edition is available under ISBN 978-1-60627-000-4, the 2007 edition is available under ISBN 978-1931732-82-6, the 2006 edition is available under ISBN 1-931732-49-3, and the fall 2004 edition is available under ISBN 1-931732-29-9. ISSN 1550-218X ISBN 978-1-60627-083-7 Printed in the United States of America

First Printing: July 2014 10 9 8 7 6 5 4 3 2 1

Casino City’s Global Gaming Almanac CD iii

Contents

Contents ......................................................................................................................................... iii

Figures............................................................................................................................................ iv

Tables ............................................................................................................................................. iv

Preface ............................................................................................................................................. v

Introduction ..................................................................................................................................... 1

CD User Interface ........................................................................................................................... 2

CD Files and Folders ...................................................................................................................... 3

Gaming Market Analyzers .............................................................................................................. 4

Using a Gaming Market Analyzer Workbook ......................................................................... 4

Query Sheet ............................................................................................................................. 6

Summary Sheet ...................................................................................................................... 10

Detail Sheet ............................................................................................................................ 12

Hidden Workbook Sheets ...................................................................................................... 13

Gaming Property Maps ................................................................................................................. 14

Annual Reports ............................................................................................................................. 19

Agencies and Commissions .......................................................................................................... 21

GamingDirectory.com Integration ................................................................................................ 21

Microsoft Word Mail-Merge ........................................................................................................ 24

Using Microsoft Query with Microsoft Word Mail-Merge .......................................................... 25

Appendix A: Data Table Column Summary and Row Order ....................................................... 26

Appendix B: Data Table Column Descriptions ............................................................................ 28

Appendix C: Telephone Numbers ................................................................................................ 33

Appendix D: Department Responsibility Categories .................................................................... 34

Appendix E: Short Title Abbreviations ........................................................................................ 35

Appendix F: Microsoft Word Mail-Merge Template File Specifications .................................... 36

License Agreement ....................................................................................................................... 38

iv Casino City’s Global Gaming Almanac CD

Figures

Figure 1: Casino City’s Global Gaming Almanac CD Home Page ................................................ 2

Figure 2: Security Warning Dialog Box ......................................................................................... 5

Figure 3: Gaming Market Analyzer Query Sheet ........................................................................... 6

Figure 4: Gaming Market Analyzer Query Sheet with Macao Selected ........................................ 7

Figure 5: Gaming Market Analyzer Query Sheet with Properties Near Sands Cotai Central Selected 8

Figure 6: Gaming Market Analyzer Summary Sheet ................................................................... 10

Figure 7: Gaming Market Analyzer Summary Sheet with a Property Selected ........................... 11

Figure 8: Gaming Market Analyzer Detail Sheet ......................................................................... 12

Figure 9: Gaming Market Analyzer Detail Sheet with a Property Selected ................................. 13

Figure 10: Gaming Property Map Initial Display ......................................................................... 14

Figure 11: Gaming Property Map with a Property Profile Balloon .............................................. 15

Figure 12: Gaming Property Map Pushpin Properties Window ................................................... 16

Figure 13: Gaming Property Map Zoom In Area Selection ......................................................... 17

Figure 14: Gaming Property Map Zoomed In Area Display ........................................................ 17

Figure 15: Drivetime Zone Dialog Window ................................................................................. 18

Figure 16: Drivetime Zone of 95 Minutes Around Foxwoods Resort Casino .............................. 18

Figure 17: Gaming Market Analyzer Detail Sheet with GamingDirectory.com Column ............ 22

Figure 18: GamingDirectory.com Login Request ........................................................................ 22

Figure 19: GamingDirectory.com Information for the Sands Cotai Central ................................ 23

Tables

Table 1: CD File and Folder Contents .............................................................................................3

Table 2: Property Profile Column Options ......................................................................................9

Table 3: CD Table Names and Descriptions..................................................................................21

Casino City’s Global Gaming Almanac CD v

Preface We are pleased to publish this eighth edition of Casino City’s Global Gaming Almanac. This new edition provides market, financial, legal, and regulatory information about land-based and online gambling in 200 regions and jurisdictions around the world. From a summary of each country’s gaming activity to the details of the participating properties, this almanac furnishes a complete overview of gaming worldwide.

The almanac has five main areas of focus within each jurisdiction. First, the major market segments are described, including casino and card room gaming, lotteries, commercial bingo, race wagering, sports betting, and online gaming. Information on recent revenue statistics, the historical and current regulatory environment, an overview of pending legislation, and major trends is included. Second, summary tables show the distribution and total numbers for types of gaming facilities, gaming devices (including slots, video lottery terminals, and electronic bingo), and gaming tables (including poker) within the jurisdiction. Other summarized statistics include casino square footage, convention square footage, number of rooms, restaurants, entertainment venues, parking spaces, and number of employees. Third, nearly 4,500 gaming properties are covered across the jurisdictions. Details provided for individual properties include physical address, phone and fax numbers, website and e-mail address, property owner, types of table games, restaurant names and cuisines, entertainment venues, attractions, and hours of operation. All of the summarized statistics listed above are also provided for individual properties. Fourth, for each gambling activity in a jurisdiction, the appropriate regulatory body is shown with name, location, and contact information. Finally, current and historical activity-specific revenue charts and tables are provided. This data is not included for all jurisdictions, but we hope to see the number of jurisdictions furnishing revenue figures increase with each edition. This data is collected from regulatory agencies and commissions around the world. Specifically, the data includes:

Four years of calendar year net gaming revenue by gaming activity. The four

calendar years of data are presented in local currency and US dollars for all jurisdictions. The data is also presented in inflation-adjusted terms using December 2012 as the base. See the appendix for details of the calculations required to produce the revenue data presented in this book.

Five-year revenue bar charts for each gaming activity in each jurisdiction. Inflation-adjusted and US dollar charts are included for each available jurisdiction as well.

Summary tables with four years of revenue, revenue change since prior year, inflation-adjusted revenue, and inflation-adjusted revenue change since prior year for each gaming activity.

Raw revenue data tables and, when obtainable, tables of taxes collected per gaming activity.

Casino City’s Global Gaming Almanac also includes an ownership section that lists more than 300 gaming property owners worldwide. Along with contact information, the ownership details show the properties owned and ownership share. New in this edition are ranked lists of the

vi Casino City’s Global Gaming Almanac CD

largest gaming properties worldwide based on a variety of criteria and also lists of gaming properties organized by property type. The CD version of the almanac includes a spreadsheet tool enabling custom gaming property marketplace analysis by geographic area and by type of gaming facility along with a MapPoint file displaying every gaming property in the world geographically on a map. More than 160 annual reports of gaming businesses based outside North America are also provided on the CD together with the print version of Casino City’s Global Gaming Almanac in PDF format. Agencies and commissions and their executive contacts are included in machine readable data files. This almanac is one of three publications that together comprise Casino City’s Gaming Analyst Package. The other publications included in the analyst package are Casino City’s North American Gaming Almanac and Casino City’s Indian Gaming Industry Report. The summary information for North America included in this almanac relies on the more detailed information provided in these publications.

The creation of Casino City’s Global Gaming Almanac and Casino City’s Global Gaming Almanac CD and the development of the infrastructure required to support their production and the production of the other gaming analyst products was a massive effort involving many disciplines by a team of very dedicated people. We’re proud of the effort put forth by every employee of Casino City Press.

Steve Bloom, Vice President of Engineering, has overall responsibility for the software engineering efforts required to create the new editions of the almanac and CD including database design, data-entry applications, and data extract procedures, in addition to managing the design and layout of the book and CD. Andrea Mullaney, Director of Marketing, created the cover artwork for the directory and CD. Paul Mogilevsky, Publications Project Manager, was responsible for all almanac production efforts and for the gathering of economic data. Tom Yee, Content Manager, was responsible for all other data collection efforts. Simply stated, the new edition of the directory and CD would not exist without their dedication and that of the entire content staff. Other content development team members include Mark Alexander, Emma Corfman, Carol Heller, Danny Ng, Matthieu Decker, and Yuhao Zhang. Dr. Alan Meister, author of Casino City’s Indian Gaming Industry Report, also contributed research on Native American gaming that is reflected in the summary information for North America. Vin Narayanan updated and edited gaming jurisdiction descriptions and Bill Riley copyedited the contents of the print and CD versions and sourced the cover imagery. Finally, we’d like to thank you, our customer. It is your words of encouragement and appreciation, your suggestions, and your overwhelming acceptance of our products that make our efforts both rewarding and possible.

Michael A. Corfman Sylvia F. Corfman Chief Executive Officer Chief Operating Officer Casino City Press Casino City Press

Casino City’s Global Gaming Almanac CD 1

Introduction Casino City’s Global Gaming Almanac CD provides in-depth coverage of gaming properties and major property owners worldwide with analysis and mapping tools that enable you to perform geographic marketplace analyses of gaming market areas. Detailed information on more than 5,700 gaming properties worldwide is provided, including comprehensive coverage of casinos, card rooms, and racinos. The gaming market analyzer workbooks allow you to easily perform a geographic analysis of gaming market areas. Specify a gaming property and the distance around the property comprising the marketplace you’d like to examine. Results will show the total number of properties, gaming machines, table games, poker tables, bingo seats, sportsbooks, racebooks, casino square footage, convention square footage, hotel rooms, restaurants, entertainment venues, parking spaces, and employees for that area. Use of the workbook requires Microsoft Excel or compatible spreadsheet software sold separately. Map files are also included that display the locations of all gaming properties worldwide geographically on a map. You can zoom in on the maps to see properties located anywhere worldwide, click on a property icon to see its details, and print maps showing the location of selected gaming properties. The maps are provided in Microsoft MapPoint format, and require Microsoft MapPoint software sold separately. Data files including gaming agencies and commissions and their executive contacts are included on the CD. These files are provided in a number of formats to facilitate importing and utilizing this data in a flexible fashion. More than 160 annual reports are included covering 65 gaming businesses outside North America that publish their financial results. Casino City’s Global Gaming Almanac CD also includes the current and previous print editions of the almanac as PDF (Portable Document Format) files. You can view and search the documents on your PC using the free Adobe Acrobat Reader.

2 Casino City’s Global Gaming Almanac CD

CD User Interface All of the information available on Casino City’s Global Gaming Almanac CD is accessible through an easy-to-use interface. The interface operates using a standard web browser, and provides direct single-click access to all features from the CD home page. The layout of the CD home page is shown in Figure 1 below. Figure 1: Casino City’s Global Gaming Almanac CD Home Page

The CD home page features four major functions:

1. Use the gaming market analyzer workbooks to calculate geographic gaming market statistics and view property profiles for more than 5,700 gaming properties worldwide.

2. Display all gaming properties worldwide geographically on maps using MapPoint. 3. View and search print editions of Casino City’s Global Gaming Almanac. 4. Review more than 160 annual reports covering 65 gaming businesses.

Each of these areas links to pages with more detailed information and links are also provided to the complete user guide, related products, terms of use, and contact information. On a Windows personal computer, the interface is launched automatically when Casino City’s Global Gaming Almanac CD is inserted into the CD drive. If you want to use the interface on a Macintosh or other non-Windows computer, you must open the Index.html file located in the CDInterface folder on the CD.


CD Files and Folders The information contained on Casino City’s Global Almanac CD is comprised of a number of files and folders. Table 1 documents the contents of the files and folders contained on the CD. Table 1: CD File and Folder Contents

File or /Folder Name Description

LicenseAgreement.pdf The license agreement between Casino City Press and you that governs your use of Casino City’s Global Gaming Almanac CD and the terms of the limited warranty provided with the product.

UserGuide.pdf The user guide for the 2014 edition of Casino City’s Global Gaming Almanac CD as a portable document format file formatted for duplex printing on 8½ by 11 inch paper.

/Almanacs Folder containing the current and prior editions of Casino City’s Global Gaming Almanac as portable document format file.

/AnnualReports Folder containing more than 160 annual reports covering 65 gaming businesses.

/Maps Folder containing the current and prior versions of a map file that displays the location of all gaming properties worldwide on a map. The maps can only be opened using Microsoft MapPoint or compatible software purchased separately.

/MarketAnalyzers Folder containing the current and prior versions of the global gaming market analyzer. Each market analyzer is an Excel workbook with property profiles for gaming properties worldwide and with facilities to calculate geographic gaming market statistics. The workbooks can only be opened using Microsoft Excel or compatible software purchased separately.

/CommaSeparatedValues Comma-separated values (also known as CSV and ASCII format) versions of the data tables. The names of the files in the folder are of the form DataTableName.txt.

/Excel Excel spreadsheet versions of the data tables in Excel XSLM format. The names of the files in the folder are of the form DataTableName.xls.

Autorun.inf Configuration file that automatically launches the user interface for Casino City’s Global Gaming Almanac CD when it is inserted into the CD drive of a personal computer using Windows.

/CDInterface Folder containing the files comprising Casino City’s Global Gaming Almanac CD user interface.

CPI.xlsx Microsoft Excel workbook containing inflation adjustment data used in the 2014 edition.

USD-Currency-Exchange-Rates.xlsx

Microsoft Excel workbook containing currency exchange data used in the 2014 edition.


Gaming Market Analyzers The gaming market analyzer Excel workbooks provided on the CD allow you to calculate geographic gaming market statistics and view property profiles for gaming properties worldwide. You begin by selecting the specific types of properties to be considered, such as casinos, racinos, or casino cruises. Then you select the location of properties you’re interested in – all properties worldwide, all properties in Europe, properties in France or Germany. Alternatively, you can select a gaming property such as Monte Carlo Casino and include all properties that lie within a specified distance – say 250 miles. The workbook automatically shows you all of the selected gaming properties, and calculates the following marketplace statistics:

Number of Properties Number of Gaming Machines Number of Table Games Number of Poker Tables Number of Bingo Seats Number of Sportsbooks Number of Racebooks Casino Square Footage Convention Square Footage Number of Hotel Rooms Number of Restaurants Number of Entertainment Venues Number of Parking Spaces Number of Employees

If a specific property is selected, the workbook also automatically calculates the property’s share of the marketplace for each statistic. Using a Gaming Market Analyzer Workbook A gaming market analyzer workbook can be opened by clicking on the link for a specific workbook such as the 2014 Workbook link on the CD home page, by clicking on the CD “Gaming Market Analyzers” navigation item and following the directions on the page that is displayed, or by clicking on the file entry in one of the folders within the /MarketAnalyzers folder on the CD. The workbooks are in Microsoft Excel XSLM format. Microsoft Excel version 2007 or above is required to open and use the market analyzers. In order to use the Excel workbook, Excel must be configured to allow macros and content editing. The workbook is only supported by versions of Excel on the Windows operating system. In Excel 2013 when a workbook is opened containing untrusted macros the user user will be presented with a message indicating “Security Warning.” Clicking on “Enable Content” will


enable access to the content of this workbook for this session only. Alternatively the user may select File and then Info. The security warning’s enable content drop-down includes advanced options. The dialog box below will be displayed. Selecting “Trust all documents from this publisher” and clicking the OK button will establish that Excel workbooks from Casino City Press will be trusted. Figure 2: Security Warning Dialog Box

Once you have opened a Gaming Market Analyzer workbook three spreadsheets are visible: 1. Query Sheet: This is the opening sheet of the workbook where you select the properties you

are interested in by property type plus either a location or a property name plus a radius or distance around the property. You may also choose a specific property within the selected marketplace that should be compared with the marketplace as a whole. The columns of information to be included in the property profiles are also specified using this sheet. Once you leave the Query Sheet, you can return to it by clicking the “QuerySheet” tab at the bottom of the workbook window.


2. Summary Sheet: This is the second sheet of the workbook, which can be viewed by clicking the “SummarySheet” tab at the bottom on the workbook window. The Summary Sheet displays market summary data for the gaming properties that match the criteria you specified on the Query Sheet. The summary data shows the number of properties, gaming machines, table games, poker tables, bingo seats, sportsbooks, racebooks, casino square footage, convention square footage, hotel rooms, restaurants, entertainment venues, parking spaces, and employees for the market area and any specific property you specified. If you selected a specific property on the Query Sheet, statistics for that property are also displayed plus the property’s percentage share of the gaming marketplace for each statistic.

3. Detail Sheet: This is the third sheet of the workbook, which can be viewed by clicking the “DetailSheet” tab at the bottom of the workbook window. This sheet displays detailed profiles for properties matching the search criteria you selected on the Query Sheet. One property will be listed on each row of the spreadsheet, and the columns of data that appear will match those you selected on the Query Sheet.

Query Sheet The first spreadsheet of the Excel workbook file is the Query Sheet shown in Figure 3.

Figure 3: Gaming Market Analyzer Query Sheet


On the Query Sheet, you can select the gaming properties comprising the marketplace you are interested in by:

1. Property Type: You can check one or more of the following property types: • Casinos (excluding Native American Casinos) • Horse Tracks • Native American Casinos • Dog Track Racinos • Casino Cruises • Horse Track Racinos • Dog Tracks • Jai-Alai Frontons You can click the “Select All” button to select all property types or the “Clear All” button to clear all property selections and begin again. By default, all property types are selected. As you add or remove property types or make other changes to the properties you have selected the description and number of gaming properties you have selected are automatically recalculated and displayed in the message area near the top of the Query Sheet.

2. Region: You can select the major geographic region where the properties you want are located. You can select all geographic regions or you can pick from a list that includes Africa, Asia & Middle East, Caribbean, Central & South America, Europe, North America, and Oceania.

3. Country: If you select a region you can select all countries within the region or a specific

country within the region where the properties you want are located. Figure 4: Gaming Market Analyzer Query Sheet with Macao Selected


4. State/Province/Island: Many countries have geographic divisions such as States within the

United States, Provinces within Canada, and Islands within the Caribbean countries that are used to further organize the location of gaming properties in Casino City’s Global Gaming Almanac. If you select a country where such divisions are used you will be given the option of selecting a specific State or other division within the country where the properties you want are located. Each time you change the selected geographic area the description and number of gaming properties you have selected are automatically recalculated and displayed in the message area at the beginning of the Query Sheet (see Figure 4).

Figure 5: Gaming Analyzer Query Sheet with Properties Near Sands Cotai Central Selected


5. Property plus a Radius: Selecting a geographic area using the country and state/province

criteria outlined above is only one of two ways you can define a gaming marketplace. You can also define a gaming marketplace as the area surrounding a specified gaming property. First you must select a specific property that will serve as the center point for the geographic area in which you are interested. Simply select an individual gaming property from the dropdown box containing all gaming properties that match the property type and other location criteria you have entered. After you make a property selection, a new input box will appear labeled “Radius”. Enter the distance of the radius of a circle surrounding the property you chose to specify the gaming marketplace. The distance may be specified in either miles or kilometers in accordance with your radio button selection. Once you have specified a radius the description and number of gaming properties you have selected are automatically recalculated and displayed in the message area at the beginning of the Query Sheet (see Figure 5).

You may also choose a specific property within the selected marketplace that you would like compared with the marketplace as a whole. Simply select an individual gaming property from the dropdown box containing all gaming properties that match the property type and other location criteria you have entered. When you specify a property, you can choose to define the marketplace as the properties within a circle surrounding the property by specifying a radius as described above, but you can also omit a radius specification to simply compare the selected property with the marketplace defined based on the country and state/province criteria you specified. Once you have selected the types of properties you are interested in and their location, you can select the columns of data you would like to view as part of each property profile on the Detail Sheet. One or more columns may be selected from the list shown in Table 2. By default, the Property, City, State, and Country columns are selected. A distance column is also shown if you have selected a property on the Query Sheet. A detailed description of the information presented in each column is given in Appendix A. Table 2: Property Profile Column Options

Property Table Games Convention Square Footage Website Address1 Table Games % Convention Square Footage % Email Address2 Poker Tables Rooms Native American City Poker Tables % Rooms % Property Type State Bingo Seats Restaurants Latitude PostalCode Bingo Seats % Restaurants % Longitude Country Sportsbook Entertainment Venues Location PrecisionPhone Sportsbook % Entertainment Venues % GamingDirectory Fax Racebook Parking Spaces Property ID TollFree Racebook % Parking Spaces % Gaming Machines Casino Square Footage Employees Gaming Machines % Casino Square Footage % Employees %


Summary Sheet The second sheet of the Excel workbook file is the “Summary Sheet”. Figure 6: Gaming Market Analyzer Summary Sheet

The Summary Sheet displays market summary data for all properties that meet the criteria you specified on the Query Sheet. The Summary Sheet always displays the following columns of information: 1. Market Size statistics including counts of the number of properties, gaming machines, table

games, poker tables, bingo seats, sportsbooks, racebooks, casino square footage, convention square footage, hotel rooms, restaurants, entertainment venues, parking spaces, and employees in the market area you specified.

2. The number of “Properties with Non-Zero Values” in the specified market area for each of these statistics. A property is included in the count of properties with a non-zero value for a particular statistic if a value is provided for the property and it is not zero. This value tells you the number of properties included in the market size figure for each statistic.


If you selected a property on the Query Sheet, then the property name and address are shown in the Summary Sheet. In addition, the following two columns of information are also provided in the Summary Sheet: 1. Statistics for the property selected on the Query Sheet are provided in the “Property” column.

This column shows the value of each statistic for the property you selected and allows easy comparison with the corresponding aggregate statistic for the marketplace.

2. The market share of the property selected on the Query Sheet is provided in the “Share” column for each statistic. Market share is calculated by determining the value of a statistic for the selected property as a percentage of the value of the statistic for the marketplace.

Figure 7: Gaming Market Analyzer Summary Sheet with a Property Selected


Detail Sheet The third sheet of the Excel workbook file is the “Detail Sheet”. Figure 8: Gaming Market Analyzer Detail Sheet

The Detail Sheet displays the profiles of each property matching the property type and locations you have selected. Each property is included in a separate row of the spreadsheet and each column of data displayed matches the selections you made on the Query Sheet. The rows are displayed in ascending order based on the value in the first column. If you have defined a gaming marketplace by selecting a specific property and a radius around the property, then the first column of data that will appear in each property profile will be the “Distance” from the selected property that each property in the spreadsheet is located. (See Figure 9.) The distance is given in miles if the miles radio button is selected on the Query Sheet and in kilometers if the kilometers radio button is selected.


Figure 9: Gaming Market Analyzer Detail Sheet with a Property Selected

Hidden Workbook Sheets Each gaming market analyzer workbook contains a number of hidden sheets. The sheet named “Data” contains the raw gaming property data used as input to market analyzer calculations. If you would like to change any of the raw gaming property data used by the market analyzer, you can simply change the values stored in the Data sheet for the property. In order to modify the contents of the Data sheet you must first unhide it by selecting the Excel format menu item, selecting the “Sheet” option within format, and then selecting the “Unhide” option within Sheet.


Excel will display a list of the hidden sheets. Select the Data sheet and press the “OK” button and the Data sheet will no longer be hidden. The four other hidden sheets should not be modified or the market analyzer will malfunction. The CountriesAndStates, PropertyTypes, Variables, and Scratch sheets are all used to facilitate the computations performed by the market analyzer. Gaming Property Maps A gaming property map can be opened by clicking on the link for a specific map such as the 2014 Map link on the CD home page; by clicking on the CD “Gaming Property Maps” navigation item and following the directions on the page that is displayed; or by clicking on the file entry in one of the folders within the /Maps folder on the CD. The maps include all gaming properties in the United States and Canada, and are provided in both Microsoft MapPoint 2013 and Microsoft MapPoint 2006 formats. Microsoft MapPoint is sold separately. Figure 10: Gaming Property Map Initial Display

Thousands of gaming properties are displayed on a map of the world. Color-coded icons, called “Pushpins”, are used to represent each type of gaming property as follows: The color purple represents Casinos (Except Native American Casinos) The color white represents Native American Casinos The color yellow represents Casino Cruises The color black represents Dog Track Racinos


The color dark blue represents Horse Tracks The color green represents Dog Tracks The color red represents Horse Track Racinos The color light blue represents Jai-Alai Frontons Clicking on a pushpin on the gaming property map will open a property profile balloon displaying an abbreviated gaming property profile for the property you selected, such as that shown in Figure 11 below. By default, the following fields are displayed: Property Name Latitude Longitude Address 1 Address 2 City State Postal Code Country Figure 11: Gaming Property Map with a Property Profile Balloon

If you click on an area of the map with a high density of gaming properties showing overlapping pushpins, a window will open with a list of all gaming properties in the area you clicked prompting you to select a specific gaming property for the balloon display. Clicking on the label associated with a pushpin in the left portion of the MapPoint window will open a window that will allow you to edit the pushpin properties and view all matching items on the map represented by the pushpin, as shown in Figure 12.


Four sections are presented in the popup window with the following labels: 1. General: In this section, you can view summary data for the records represented by the

pushpin on the gaming property map and you can change the name and symbol used to identify the pushpin and its associated records.

2. Matching: In this section, you can view the list of all records represented by the pushpin. The list will display the property name and its latitude and longitude.

3. Hyperlink: In this section, you can modify the hyperlink properties associated with the pushpin on the gaming property map. Hyperlinks are currently set to open a popup window, or “balloon”, displaying a mini-property profile when a pushpin is clicked on the map.

4. Balloon: In this section, you can add new fields or change the fields in the gaming property profile that you would like to view in the property profile balloon for all properties represented by the pushpin. In addition to the fields displayed by default, you can also request the following fields: phone number, fax number, toll-free phone number, number of slots, table games, poker tables, and bingo seats, whether a sportsbook or racebook is present, casino square footage, convention square footage, number of hotel rooms, restaurants, entertainment venues, and employees, as well as website and e-mail address, whether the property is Native American owned, the property type, the location precision, and the identification number assigned to the property.

Figure 12: Gaming Property Map Pushpin Properties Window

You can zoom in on a particular area of the map by drawing a rectangle with your mouse and clicking inside the area you have drawn. Figure 14 shows the map display after zooming in to the area that was selected in Figure 13.


Figure 13: Gaming Property Map Zoom In Area Selection

Figure 14: Gaming Property Map Zoomed In Area Display


You can continue zooming in by selecting smaller areas with your mouse. Right-clicking your mouse button will allow you to zoom out again. You can also determine the area surrounding a gaming property that is within a specified driving distance. For example, Figure 16 shows the area within which Foxwoods Resort Casino can be reached in a drive of 95 minutes or less. Simply right-click on the pushpin for a property and select the “Create Drivetime Zone” option. You will be presented with a drivetime dialog box like the one shown in Figure 15, and you simply select the drive time and press the “OK” button. Figure 15: Drivetime Zone Dialog Window

Figure 16: Drivetime Zone of 95 Minutes Around Foxwoods Resort Casino

A wide variety of other features are provided by MapPoint that are described in the Microsoft MapPoint User Guide included with the software.


Annual Reports More than 160 annual reports are provided covering 65 gaming businesses based outside North America that publish their financial results. Annual reports are provided as Portable Document Format (PDF) files that can be opened using the Adobe Acrobat reader when available. For companies that do not provide annual reports in PDF format, the annual reports are provided as web pages in html format or as text files.

Company Name by Location Stock

SymbolFiscal Year End Month 2011 2012 2013

Africa Hosken Consolidated Investments

Limited HCI.JNB March

Peermont Global (Proprietary) Limited PTG.SJ December Phumelela Gaming and Leisure Ltd PHM.JNB July Sun International Limited SUI.JNB June Asia and the Middle East Berjaya Sports Toto Berhad KUL.BJTO

TOApril

Galaxy Entertainment Group Limited 0027.HK December Genting International plc December Kangwon Land, Inc. 035250.SEO December Konami Corporation KNM.NYSE March Las Vegas Sands Corporation LVS.NYSE December Melco Crown Entertainment Ltd. MPEL December Nagacorp LT. 3918.HK December Nippon Yusen Kabushiki 9101.JP March Paradise Co. Ltd. 034230.KOS

DAQDecember

Royal International Corporation RIC.VN December Sega Sammy Holdings, Inc. 6460.JP March SJM Holdings Limited 0880.HK December Universal Entertaiment Corporation

(formerly known as Aruze Corporation)March

Central and South America Boldt S.A. December Clairvest Group, Inc. CVG.CN March Codere CDR.SM December Grupo Barcelo December Supreme Ventures Limited December Europe Accor Group AC.PA December betbull plc BET.VI December Casinos Austria International December Cubus Lux plc CBX.L March Estoril Sol SGPS SA ESO.LS December Gala Coral Group Limited September Groupe Partouche PARP.PA October


Company Name by Location Stock

SymbolFiscal Year End Month 2011 2012 2013

GTECH S.p.A. (formerly known as Lottomatica Group)

GTK December

IG Group plc IGG.L May InterContinental Hotels Group IHG.NYSE December Intralot INLOT..AT December Ladbrokes plc LAD.L December Lottomatica Group LTO.MI December Novomatic AG December Olympic Entertainment Group AS December OPAP S.A. December Paddy Power plc PAP.L December Pari-Mutuel Urbain December Queenco Leisure International Limited QLI.LI December Quintain Estates and Development plc QED.L March Rank Group RNK.L December Sceptre Leisure plc (formerly known as

Gamingking plc) SCEL.L April

Societe Fermiere du Casino Municpal de Cannes

FCMC.PA October

Svenska Spel December TIPOS National Lottery Company, Inc. December Trans World Corporation TWOC.PK December William Hill plc WMH.L December Oceania Ainsworth Game Technology AGI.AX June Aristocrat Leisure Limited ALL.AX December Consolidated Media Holdings (formerly

known as Publishing & Broadcasting Limited)

ASX.CMJ June

Crown Limited (formerly known as Publishing & Broadcasting Limited)

CWN.AX

eBet Limited ASX:EBT June Reef Casino Trust RCT.AX December SkyCity Entertainment Group SKC.NZ June Tabcorp Holdings Limited TAH.AX June Tatts Group Limited TTSLF.PK June


Agencies and Commissions Descriptions of the agency and commission data tables provided in Casino City’s Global Gaming Almanac are provided below in Table 3. Appendix A provides a complete listing of the columns included in each data table. Appendix B provides detailed descriptions of the information provided in each column. Each of these tables is provided in a variety of data formats. These formats include CSV (comma-separated values), tab-separated values, Microsoft Excel, and Microsoft Access. Information about the specific formats provided and where they are located on Casino City’s Global Gaming Almanac CD is included in the CD Files and Folders section of this manual (see Table 1). Table 3: CD Table Names and Descriptions

AgenciesAndCommissions contains one row for each agency or commission included in Casino City’s Global Gaming Almanac. Available information for each agency or commission can include: owner name; mailing and physical addresses; main, fax and toll-free telephone numbers;website and e-mail addresses; and an agency or commission contact name. Agencies or commissions in the United States and Canada have been omitted. They can be found in Casino City’s North American Gaming Almanac.

AgencyAndCommissionContacts contains one row for each agency or commission executive contact. The contacts are classified by department responsibility. Contact name and title are provided, as well as complete information about the agency or commission with which the contact is affiliated. A responsibility order is provided based on the contact’s title. Agency or commission executive contacts in the United States and Canada have been omitted. They can be found in Casino City’s North American Gaming Almanac. GamingDirectory.com Integration The GamingDirectory.com (formerly known as GBDOnline) service provides up-to-date information on every gaming property worldwide. The Gaming Market Analyzer provides integrated support for accessing this information. The Gaming Market Analyzer Query Sheet allows you to select the column labeled “GamingDirectory.com” to display the Detail Sheet. Figure 17 shows a Detail Sheet with the GamingDirectory.com column included. Each row in the Detail Sheet contains information about a specific gaming property, and the link in the GamingDirectory.com column contains the web address of the GamingDirectory.com web page for the gaming property. Clicking on the GamingDirectory.com link will open a web page containing current up-to-date information for the gaming property.


Figure 17: Gaming Market Analyzer Detail Sheet with GamingDirectory.com Column

You must be a registered GamingDirectory.com user and must be logged on before GamingDirectory.com can display a requested gaming property web page. If you have not previously logged on to GamingDirectory.com you will be given the opportunity to log on when you request information about a gaming property. Figure 18 shows a request to log on before information about the Sands Cotai Central is displayed. Figure 18: GamingDirectory.com Login Request


Once you are logged on to GamingDirectory.com, you can access current information about gaming properties. Available information includes a property’s physical and mailing address, website and e-mail address, owner details, property statistics such as number of slots and table games, hours of operation, games offered, restaurant names, gaming property management, and gaming property owner management. Figure 19 shows GamingDirectory.com information for Sands Cotai Central. Figure 19: GamingDirectory.com Information for the Sands Cotai Central


Microsoft Word Mail-Merge One common use of Casino City’s Global Gaming Almanac CD is the production of mailing labels or letters for executive contacts. Word mail-merge is designed to perform both of these tasks, and you will find sample Word mail-merge template files on the CD that should help simplify the process for you. Information about the sample mail-merge template files can be found in Appendix F. This section documents how to perform a mail-merge with Microsoft Word 2000. If you want to create mailing labels, template files are provided for Avery 5160 style labels (thirty 1” by 25/8” labels per sheet), Avery 5161 style labels (twenty 1” by 4” labels per sheet), and Avery 5162 style labels (fourteen 11/3” by 4” labels per sheet). Open the template file Avery5160Labels.doc, Avery5161Labels.doc, or Avery5162Labels.doc contained in the Templates folder. Then select Mail Merge on the Tools menu to open the Mail Merge Helper dialog box. Since you have already opened a mailing label template file, you can go directly to step two and click on Get Data and then on Open Data Source. Select the data table file you wish to use to create mailing labels and click OK. In step three you merge and format the labels. As part of this step you may select the Query option to choose which contacts to use. The query option allows you to sort or select records according to criteria you specify. For example, you can select properties with a certain minimum number of table games or hotel rooms. If you want to specify more complex criteria, such as selecting contacts with particular departmental responsibilities, you must use a more sophisticated query tool such as Microsoft Query, whose usage is explained in the next section. To create a letter, follow a process similar to the one outlined above for mailing labels, but use the file SampleLetterTemplate.doc. After selecting the appropriate data source for your letter, edit the contents of the sample letter so it has the contents you desire before performing the merge. You can easily delete the body of the letter and type or copy and paste new material from other documents. You can use any of the columns in the selected data table to customize your letter. For example, you can insert the first name of the recipient into a sentence in the body of the letter to make it more personal, or you can include specific information about the property, such as the number of gaming machines, in your letter. Word uses the term “field” to refer to data table columns. Use the Insert Merge Field button on the Mail Merge tool bar to insert columns from the data table. Your letter can also include different words or sentences based on the value of columns in the data table. Just press the Insert Word Field button on the Mail Merge tool bar and select the If…Then…Else… option. Sometimes you may want to create letters or mailing labels for a group of executives that you cannot easily specify using the information on the CD and the Query facility provided by Word. In this situation consider using GamingDirectory.com to create a custom data extract to use with Word mail-merge that contains just the executives you require. The GamingDirectory.com data selection facilities are designed to handle certain types of executive selection criteria not easily specified using Word Query options and the information available on the CD.


Using Microsoft Query with Microsoft Word Mail-Merge Using Microsoft Query with Word mail-merge enables you to easily construct sophisticated queries to select an appropriate set of Global Gaming Almanac data. Select Mail Merge on the Tools menu to open the Mail Merge Helper dialog box, click on Get Data under Step Two after setting up the main mail-merge document, and then click on Open Data Source. The Open Data Source Screen will appear. Click on the MS Query button to select data using the Microsoft Query tool. Microsoft Query is an optionally installed component of Microsoft Office so you will only be able to use it if it has been installed. The first screen presented by Microsoft Query is the Choose Data Source screen. If the Global Gaming Almanac data you are using is in comma-separated values format you must select “<New Data Source>” and click OK. Data downloaded from GamingDirectory.com is always in comma-separated values format. The Create New Data Source screen will appear if you select <New Data Source>. You must provide a name for the data source, select “Microsoft Text Driver (*.txt, *.csv),” and click Connect. The ODBC Text Setup screen will then be presented. Uncheck “Use Current Directory” and press the Select Directory button to open the Select Directory screen. Select the drive where the directory containing the data is located, select the folder containing the data, and click OK to close the Select Directory screen. Click OK to close the ODBC Text Setup screen and then click OK to close the Create New Data Source screen. On the Choose Data Source screen, select the newly created data source name if you have created a new data source for comma-separated values data. Select MS Access Database to use Access database files on the CD or select Excel Files to use Excel spreadsheets on the CD. Click OK once you have chosen a data source. If you indicate a database or spreadsheet data source, a Select Database or Select Spreadsheet screen will appear. Select the drive where the database or spreadsheet is located, select the folder containing the database or spreadsheet, select the specific database file or spreadsheet if required, and click OK. The Query Wizard Choose Columns screen will now be displayed. Select the Global Gaming Almanac table you wish to use, click the “>” button to select all columns in the table, and click Next. The Query Wizard Filter Data screen is displayed. Select a column to be used to filter the data. For example, select the Country column within the AgencyAndCommissionContacts table if you wish to select contacts based on country. Next select an operator such as “Equals” and enter a value such as “France”. To specify additional criteria for the same column, simply select “or”, and specify the criteria, such as “Equals” “Germany”. Thus you can easily request contacts that have either France or Germany responsibilities. To filter based on another column, select it and specify the desired criteria. Once all criteria are specified click Next. The Query Wizard Sort Order screen will appear. Specify any desired sort order and click Next. The Query Wizard Finish screen will be displayed. We recommend checking “View data or edit query in Microsoft Query” before pressing the Finish button if you have specified a query involving multiple columns.


Appendix A: Data Table Column Summary and Row Order The following table summarizes the columns containing data in each of the six data tables provided on Casino City’s Global Gaming Almanac CD as well as the details worksheet of the Market Analyzer. Within each data table the columns are ordered in the same sequence as they are listed in the table below. Columns without a checkmark are still present in a data table, but do not contain any actual data. The data tables are provided in four distinct data formats. Descriptions of the contents of each data table column can be found in Appendix B. The Type column indicates whether the data in a column is of data type text or data type number. If you convert data from one format to another you should be sure the appropriate data type is specified for each column during the conversion process. Otherwise, the wrong data type may be used by default. For example, when importing comma-separated values data into Excel, values that should be treated as having a data type of “text” may incorrectly be treated as having a data type of “number” when they contain numeric digits. Thus postal codes can be incorrectly treated as numeric values, leading to the deletion of initial zeros. Rows within the data tables are sorted in ascending order based upon the values in the columns: (i) Country, (ii) StateLong, (iii) Company, (iv) ResponsibilityOrder, (v) LastName, and (vi) FirstName.

Column Name

Type M

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Ag

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RecordType Text Company (identified as Property in the Market Analyzer)

Text

Address1 Text Address2 Text Address3 Text City Text State Text StateLong Text PostalCode Text PostalCodePlacement Text Country Text PhysicalAddress1 Text PhysicalAddress2 Text PhysicalCity Text PhysicalState Text PhysicalPostalCode Text PhysicalPostalCodePlacement Text PhysicalCountry Text Longitude Number Latitude Number LocationPrecision Text Phone Text Fax Text


Column Name

Type

Mar

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An

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Ag

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Ag

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FaxDigits Text TollFree Text GamingMachines Number GamingMachines% Number TableGames Number TableGames% Number PokerTables Number PokerTables% Number BingoSeats Number BingoSeats% Number Sportsbook Text Sportsbook% Number Racebook Text Racebook% Number CasinoSquareFootage Number CasinoSquareFootage% Number ConventionSquareFootage Number ConventionSquareFootage% Number Rooms Number Rooms% Number Restaurants Number Restaurants% Number EntertainmentVenues Number EntertainmentVenues% Number ParkingSpaces Number ParkingSpaces% Number Employees Number Employees% Number WebSite Text Email Text NativeAmerican Text Salutation Text FirstName Text MiddleName Text LastName Text NameSuffix Text Title Text TitleLong Text Responsibilities Text ResponsibilityOrder Number GamingDirectory.com Text OrganizationId Number ContactId Number


Appendix B: Data Table Column Descriptions The following table describes the contents of the columns in the data tables provided on Casino City’s Global Gaming Almanac CD. Appendix A shows which columns contain data in each of the data tables. Column Name Column DescriptionRecordType The name of the data table containing the row or record.Company The name of the gaming property or gaming property owner.Address1 The first line of the mailing address of the company. Address2 The second line of the mailing address of the company. Address3 The third line of the mailing address of the company. This line

is present only if it contains the post office box of the company and the first two lines contain the physical address of the company.

City The mailing address city of the company.State The mailing address state in the United States, province in

Canada, island in the Caribbean, region in the United Kingdom and state in Australia of the company. State and province names are abbreviated using standard abbreviations. Island and region names are spelled out fully. Island names are included only for Caribbean countries that contain several islands.

StateLong The mailing address state in the United States, province in Canada, island in the Caribbean, region in the United Kingdom and state in Australia of the company. State, province, island and region names are spelled out fully. Island names are included only for Caribbean countries that contain several islands.

PostalCode The mailing address postal code of the company. Within the United States a dash is included after the first five digits of the zip code when a nine-digit zip code is provided. Within Canada a space separates the first three characters of the postal code from the last three characters.

PostalCodePlacement Indicates the location in the mailing address where the postal code is placed when a postal code is provided as part of the mailing address. Contains the value “After State” for mailing addresses in countries such as the United States and Canada where the postal code is placed after the city and any state name, and the value “Before City” in countries such as France and Germany where the postal code is placed before the city name.

Country The mailing address country of the company. The country name is fully spelled out.

PhysicalAddress1 The first line of the physical address of the company. PhysicalAddress2 The second line of the physical address of the company. PhysicalCity The physical address city of the company.PhysicalState The physical address state in the United States, province in

Canada, island in the Caribbean, region in the United Kingdom and state in Australia of the company. State, province, island and region names are spelled out fully. Island names are included only for Caribbean countries that contain several islands.

PhysicalPostalCode The physical address postal code of the company. Within the United States a dash is included after the first five digits of the zip code when a nine-digit zip code is provided. Within Canada a space separates the first three characters of the postal code from the last three characters.


Column Name Column DescriptionPhysicalPostalCodePlacement Indicates the location in the physical address where the postal

code is placed when a postal code is provided as part of the physical address. Contains the value “After State” for physical addresses in countries such as the United States and Canada where the postal code is placed after the city and any state name, and the value “Before City” in countries such as France and Germany where the postal code is placed before the city name.

PhysicalCountry The physical address country of the company. The country name is fully spelled out.

Longitude The longitude is the location, in decimal degrees, of the property east or west of the prime meridian. Negative values represent locations to the west of the prime meridian and positive numbers represent locations to the east of the prime meridian.

Latitude The latitude is the location, in decimal degrees, of the property north or south of the equator. Negative values represent locations to the south of the equator and positive numbers represent locations to the north of the equator.

LocationPrecision The location precision is the precision to which the longitude and latitude have been assigned. A value of street indicates that the location has been assigned to the “Street” address of the property. A value of “Postal Code” indicates that the location has been assigned to the center of the postal code in which the property is located. A value of “City” indicates that the location has been assigned to the center of the city in which the property is located. A value of “State” indicates that the location has been assigned to the center of the state in which the property is located.

Phone The main telephone number of the company. Additional detail on the format of telephone numbers can be found in Appendix C.

Fax The fax telephone number of the company. Additional detail on the format of telephone numbers can be found in Appendix C.

FaxDigits The digits of the fax telephone number of the company. The number begins with the country code (the digit one within the North American calling area) and excludes any punctuation characters such as parenthesis, dashes, or blanks. This form of the fax number is suitable for use with fax services such as efax.com.

TollFree The toll-free telephone number of the company. Toll-free telephone numbers may not work from all calling areas. Additional detail on the format of telephone numbers can be found in Appendix C.

GamingMachines The number of slot machines, video lottery devices, and similar devices available at a gaming property. A value of zero indicates that no devices are available or that the number of devices is not available.

GamingMachines% The gaming property’s market share of gaming machines in the selected marketplace in the Market Analyzer. Calculated as a percentage of the total number of gaming machines shown for all gaming properties in the selected marketplace.

TableGames The number of table games available at a gaming property excluding any poker tables. A value of zero indicates that no table games are available or that the number of table games is not available.

TableGames% The gaming property’s market share of table games in the selected marketplace in the Market Analyzer. Calculated as a percentage of the total number of table games shown for all gaming properties in the selected marketplace.


Column Name Column DescriptionPokerTables The number of poker tables available at a gaming property.

Only poker games that are not house-banked are included. A value of zero indicates that no poker tables are available or that the number of poker tables is not available.

PokerTables% The gaming property’s market share of poker tables in the selected marketplace in the Market Analyzer. Calculated as a percentage of the total number of poker tables shown for all gaming properties in the selected marketplace.

BingoSeats The number of bingo seats available at a gaming property. A value of zero indicates that bingo is not available or that the number of bingo seats is not available.

BingoSeats% The gaming property’s market share of bingo seats in the selected marketplace in the Market Analyzer. Calculated as a percentage of the total number of bingo seats shown for all gaming properties in the selected marketplace.

Sportsbook Indicates whether or not a gaming property is known to have a sportsbook. A value of “Yes” indicates a property has a sports book and value of “No” indicates otherwise.

Sportsbook% The gaming property’s market share of sportsbooks in the selected marketplace in the Market Analyzer. Calculated as a percentage of the total number of sportsbooks shown for all gaming properties in the selected marketplace.

Racebook Indicates whether or not a gaming property is known to have a racebook. A value of “Yes” indicates the property has a race book and a value of “No” indicates otherwise. For tracks a value of “Yes” indicates the track offers simulcasting of races at other tracks.

Racebook% The gaming property’s market share of racebooks in the selected marketplace in the Market Analyzer. Calculated as a percentage of the total number of racebooks shown for all gaming properties in the selected marketplace.

CasinoSquareFootage The square footage of the casino gaming area of a gaming property. A value of zero indicates that there is not a casino gaming area or that the square footage of the casino gaming area is not available.

CasinoSquareFootage% The gaming property’s market share of casino square footage in the selected marketplace in the Market Analyzer. Calculated as a percentage of the total casino square footage shown for all gaming properties in the selected marketplace.

ConventionSquareFootage The square footage of the convention area of a gaming property. A value of zero indicates that there is no convention area or that the square footage of the convention area is not available.

ConventionSquareFootage% The gaming property’s market share of convention square footage in the selected marketplace in the Market Analyzer. Calculated as a percentage of the total convention square footage shown for all gaming properties in the selected marketplace.

Rooms The number of hotel rooms available at a casino-hotel, or the number of cabins in a cruise ship with gaming facilities. A value of zero indicates that there are no hotel rooms or cabins or that the number of hotel rooms or cabins is not available.

Rooms% The gaming property’s market share of hotel rooms in the selected marketplace in the Market Analyzer. Calculated as a percentage of the total number of hotel rooms shown for all gaming properties in the selected marketplace.

Restaurants The number of restaurants and other dining facilities available at a gaming property. A value of zero indicates that there are no restaurants or that the number of restaurants is not available.


Column Name Column DescriptionRestaurants% The gaming property’s market share of restaurants and other

dining facilities in the selected marketplace in the Market Analyzer. Calculated as a percentage of the total number of restaurants shown for all gaming properties in the selected marketplace.

EntertainmentVenues The number of entertainment venues available at a gaming property. A value of zero indicates that there are no entertainment venues or that the number of entertainment venues is not available.

EntertainmentVenenues% The gaming property’s market share of entertainment venues in the selected marketplace in the Market Analyzer. Calculated as a percentage of the total number of entertainment venues shown for all gaming properties in the selected marketplace.

ParkingSpaces The number of parking spaces available at a gaming property. A value of zero indicates that the number of parking spaces is not available.

ParkingSpaces% The gaming property’s market share of parking spaces in the selected marketplace in the Market Analyzer. Calculated as a percentage of the total number of parking spaces shown for all gaming properties in the selected marketplace.

Employees The number of employees at a gaming property. For a cruise ship, the crew size is used if the number of employees is not available. A value of zero indicates that neither the number of employees nor the crew size is available.

Employees% The gaming property’s market share of employees in the selected marketplace in the Market Analyzer. Calculated as a percentage of the total number of employees shown for all gaming properties in the selected marketplace.

WebSite The website address of the company. The prefix “http://” is not included as part of the website address.

Email The e-mail address of the company.NativeAmerican Indicates if a Native American tribe or First Nation owns a

gaming property or if a gaming property owner is a Native American tribe or First Nation. A value of “Yes” indicates Native American Tribe or First Nation ownership and a value of “No” indicates otherwise. For agencies and commissions a value of “Yes” indicates the company is a tribal gaming commission.

Salutation The salutation of an executive contact. Common values include “Mr.”, “Ms.”, “Miss”, “Mrs.”, and “Dr.”.

FirstName The first name of an executive contact.MiddleName The middle name or middle initial of an executive contact.LastName The last name of an executive contact.NameSuffix The name suffix of an executive contact. Common values

include “Jr.” and “Sr.”.Title The short title of an executive contact. Short titles are derived

from long titles by replacing specific words and phrases with abbreviated versions of the words or phrases. Examples include “Dir” for “Director”, “VP” for “Vice President”, “CEO” for “Chief Executive Officer”, and “&” for “and”. A complete list of abbreviations used in the transformation of long titles to short titles can be found in Appendix E.

TitleLong The long title of an executive contact. Long titles for gaming property contacts and gaming property owner contacts do not use any form of abbreviation. Long titles for other types of contacts may contain abbreviations.


Column Name Column DescriptionResponsibilities An executive contact’s areas of responsibility, or departments.

Multiple departments can be listed, separated from each other by a comma followed by a space. A complete list of department values can be found in Appendix D.

ResponsibilityOrder A number representing the responsibility order of an executive contact within a company. If there is a single executive contact for a gaming property or gaming property owner, then that executive will always have a responsibility order value of 1. If there are two or more executives, then one executive will have a responsibility order value of 1 and the other executives will have responsibility order values of 2, 3, and so on. Executives with titles believed to indicate a greater level of responsibility are assigned smaller responsibility order values so sorting executives in ascending order by their responsibility order value will place the highest ranking executives first. For example, a president is always given a smaller responsibility order value than a vice president, and a vice president is always given a smaller responsibility order value than a manager. If two titles are viewed as representing the same level of responsibility, they will be assigned different but adjacent responsibility order values. Responsibility order values can be used to select a specific number of executive contacts based on their relative level of responsibility.

GamingDirectory.com The website address of additional information relating to a gaming property shown in the Market Analyzer’s detail worksheet.

OrganizationId The identification number used for a gaming property owner by Casino City Press.

ContactId The identification number used for an executive contact by Casino City Press.


Appendix C: Telephone Numbers Some of the telephone numbers included on Casino City’s Global Gaming Almanac CD are in the North American calling area. These telephone numbers are typically formatted as a three-digit area code within parentheses, followed by a space, followed by a three-digit telephone exchange, followed by dash, followed by the final four digits of the telephone number. They can be called from within the North American calling area by dialing 1 followed by the telephone number. Outside the North American calling area the locally defined sequence of digits required to make international calls must be dialed first, followed by the country code for the North American calling area, which is the digit 1, followed by the ten-digit telephone number. Many telephone numbers are also provided for gaming properties that are not in the North American calling area. Telephone numbers outside the North American calling area are formatted with a leading plus sign (“+”), followed by the country code, followed by the telephone number within the country punctuated in accordance with local conventions. The number of digits in such telephone numbers varies based on the length of the country code and the length of telephone numbers within the country. These numbers can be called from within the North American calling area by dialing 011 followed by the telephone number provided. Outside the North American calling area, the locally defined sequence of digits required to make international calls must be dialed first, followed by the telephone number provided.


Appendix D: Department Responsibility Categories The Responsibilities column specifies the department or area of responsibility for agency and commission executive contacts using the following values. When more than one responsibility applies to a contact, a comma followed by a space is used to separate responsibilities. Bingo Board Member Casino Operations Compliance Facilities Finance Games General Counsel Human Resources

Internal Audit M.I.S. Marketing Mutuels Officer Other Public Relations Purchasing Race Book

Racing Operations Retail Operations Risk Management Sales Security Surveillance Unknown Upper Management


Appendix E: Short Title Abbreviations The following table summarizes the abbreviations used to create short titles. Abbreviations are applied to a title in order from the top to the bottom of the list until the title does not exceed thirty-five characters in length, or until the list of abbreviations is exhausted. Abbreviation Full Text String Int'l International CFO Chief Financial Officer COO Chief Operating Officer CEO Chief Executive Officer IT Information Technology Govt Government CAO Chief Administrative

Officer CIO Chief Information Officer CPA Certified Public

Accountant Corp Corporate Sr Senior Exec Executive Asst Assistant MIS Management Information

Systems MIS Management Information

System MIS Management Information

Services VP Vice President HR Human Resources PR Public Relations Mktg Marketing Div Division Comm Communications Comm Communication Sys Systems Rep Representative Sec Secretary Pres President Mgr Manager Dirs Directors Dir Director GM General Mgr Ops Operations Bev Beverage Ent Entertainment Coord Coordinator Tech Technology

Abbreviation Full Text String Dev Development Planning Strategic Planning Treas Treasurer Purch Purchasing Trans Transportation Ctr Center Conf Conference F & B Food and Bev Admin Administration Svcs Services Svc Service Surv Surveillance Bus Business Convs Conventions Sp Events Special Events Board Chairman Chairman of the Board Chairman Board Chairman Coord Coordination Spec Specialist Mfg Manufacturing Admin Administrative Accts Accounts Acct Account Dept Department Mgmt Management Sup Supervisor Comm Commercial Adv Advertising Prog Program Proj Project Reg Regional Co-ord Co-ordinator Nat National Admin Administrator Cust Customers Cust Customer


Appendix F: Microsoft Word Mail-Merge Template File Specifications You can easily use Word mail-merge to produce mailing labels and letters from the agency commissions and agency and commission contact data provided on Casino City’s Global Gaming Almanac CD. The following table shows the contents of the lines that format mailing labels in the mailing label template files contained in the Templates folder.

Line Word Mail-Merge Commands Mailing Label Line Description1 { MERGEFIELD Saluatation }{ IF {

MERGEFIELD Salutation }<>"" " " "" }{ MERGEFIELD FirstName }{ IF { MERGEFIELD FirstName }<>"" " " "" }{ MERGEFIELD MiddleName }{ IF { MERGEFIELD MiddleName }<>"" " " "" }{ MERGEFIELD LastName }{ IF { MERGEFIELD NameSuffix }<>"" ", " "" }{ MERGEFIELD NameSuffix}{ IF { MERGEFIELD FirstName }="" { IF { MERGEFIELD LastName }="" { IF { MERGEFIELD Title } = "" "General Manager" "" } "" } "" }

The Salutation followed by a blank if the Salutation is present followed by the FirstName followed by a blank if the FirstName is present followed by the MiddleName followed by a blank if the MiddleName is present followed by the LastName followed by a comma and a blank and the NameSuffix if the NameSuffix is present. If neither FirstName, LastName, nor Title are present, the phrase “General Manager” is used.

2 { MERGEFIELD Title } The value of Title 3 { MERGEFIELD Company } The value of Company 4 { MERGEFIELD Address1 } The value of Address1 5 { MERGEFIELD Address2 } The value of Address2 6 { MERGEFIELD Address3 } The value of Address3 7 { IF { MERGEFIELD PostalCodePlacement

}="Before City" { MERGEFIELD PostalCode } "" }{ IF { MERGEFIELD PostalCodePlacement }="Before City" { IF { MERGEFIELD PostalCode }<>"" " " "" } "" }{ MERGEFIELD City }{ IF { MERGEFIELD State }<>"" ", " "" }{ MERGEFIELD State }{ IF { MERGEFIELD PostalCodePlacement }="After State" { IF { MERGEFIELD PostalCode }<>"" " " "" } "" }{ IF { MERGEFIELD PostalCodePlacement }="After State" { MERGEFIELD PostalCode } "" }{ IF { MERGEFIELD Country }<>"United States" { IF { MERGEFIELD Address3 }<>"" "tab" "new line" } "" }{ IF { MERGEFIELD Country }<>"United States" { MERGEFIELD Country } "" }

The Postal Code followed by a blank if the Postal Code is present and is to be placed before the City. Then the City name followed by a comma and a blank if State is present followed by the State. Finally, a blank followed by the Postal Code if the Postal Code is present and is to be placed after the State. If the Country is not “United States” then (i) a new line is included if Address3 is not present, (ii) a tab for right-justification is included if Address3 is present, and (iii) Country is included.

The mailing label templates are designed to use Avery 5160, 5161, and 5162 or compatible 8½” by 11” label sheets. Avery5160Labels.doc uses a layout of thirty 1” by 25/8” labels per sheet, Avery5161Labels.doc uses a layout of twenty 1” by 4” labels per sheet and Avery5162Labels.doc uses a layout of fourteen 11/3” by 4” labels per sheet. The 5160 and 5161 templates use eight point Arial type and the 5162 template uses ten-point Arial type, allowing full seven-line addresses to fit on the mailing labels.


A sample letter template named SampleLetterTemplate.doc can also be found in the Templates folder on the CD. The sample letter template formats the address heading section of the letter in a fashion similar to that used in the mailing label template. However, the TitleLong field is used rather than Title field and the StateLong field is used rather than the State field. Also, the Country is always placed on a separate line since the limitation of a maximum of seven address lines necessary for the mailing labels can be relaxed within the heading of a letter. A bookmark named Recipient is also created using the name line of the address so it can easily be used again in the salutation line. If you wish to examine the details of the heading of the letter template, simply select the heading portion of the sample letter from within Word, right-click on your mouse while the mouse pointer is positioned over the selected text, and select the Toggle Field Codes menu item.


License Agreement

This is a legal agreement between the end user (“You”) and Information Technology Systems, Inc., its affiliates and subsidiaries (collectively “Casino City Press”). This Agreement is part of a package (the “Package”) that also includes a CD-ROM disc (collectively, the “CD-ROM”) and certain written materials (the “Documentation”).

BY INSTALLING THE CD-ROM, YOU ACKNOWLEDGE THAT YOU HAVE READ ALL OF THE TERMS AND CONDITIONS OF THIS AGREEMENT, UNDERSTAND THEM, AND AGREE TO BE BOUND BY THEM. YOU UNDERSTAND THAT, IF YOU PURCHASED THE PACKAGE FROM AN AUTHORIZED RESELLER OF CASINO CITY PRESS, THAT RESELLER IS NOT AN AGENT OF CASINO CITY PRESS AND IS NOT AUTHORIZED TO MAKE ANY REPRESENTATIONS, CONDITIONS OR WARRANTIES, STATUTORY OR OTHERWISE, ON BEHALF OF CASINO CITY PRESS NOR TO VARY ANY OF THE TERMS AND CONDITIONS OF THIS AGREEMENT.

If You do not agree to the terms of this Agreement, promptly return the entire Package to the place You obtained it for a full refund.

LIMITED LICENSE: You are entitled to use this CD-ROM for Your own use, but may not sell or transfer reproductions of the CD-ROM or Documentation to other parties in any way. You may use one copy of the CD-ROM on a single terminal connected to a single computer. You may not network the CD-ROM or its contents or otherwise use it or its contents on more than one computer or computer terminal at the same time.

If a multi-user license has been purchased for the CD-ROM then the licensed organization may network the CD-ROM or install the contents of the CD-ROM on a network server for concurrent use on the number of computers or computer terminals for which a license was purchased. Such usage must be restricted to the personnel of the licensed organization performing work on the organization's behalf.

OWNERSHIP; COPYRIGHT: Title to the CD-ROM and the Documentation, and patents, copyrights and all other property rights applicable thereto, shall at all times remain solely and exclusively with Casino City Press and its licensors, and You shall not take any action inconsistent with such title. The CD-ROM and Documentation are protected by United States, Canadian and other applicable laws, and by international treaty provisions. Any rights not expressly granted herein are reserved to Casino City Press and its licensors.

OTHER RESTRICTIONS: You may not cause or permit the disclosure, copying, renting, licensing, sublicensing, leasing, disseminating or otherwise allow the distribution the CD-ROM or the Documentation by any means or in any form, without the prior written consent of Casino City Press. If You modify, enhance, supplement, create a derivative work from, adapt, or translate the contents of the CD-ROM, the results You create shall be subject to the same restrictions as the original CD-ROM.

LIMITED WARRANTY: Casino City Press warrants for a period of ninety (90) days following original retail purchase of the Package that the CD-ROM is free from substantial errors or defects that will materially interfere with the operation of the CD-ROM as described in the Documentation. This limited warranty applies to the initial purchaser only. EXCEPT AS STATED ABOVE, CASINO CITY PRESS MAKES NO OTHER WARRANTY OR CONDITION, EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE, REGARDING THIS CD-ROM. THE IMPLIED WARRANTY THAT THE CD-ROM IS FIT FOR A PARTICULAR PURPOSE AND THE IMPLIED WARRANTY OF MERCHANTABILITY SHALL BOTH BE LIMITED TO THE NINETY (90) DAY DURATION OF THIS LIMITED EXPRESS WARRANTY. THESE AND ANY OTHER IMPLIED WARRANTIES OR CONDITIONS, STATUTORY OR OTHERWISE, ARE OTHERWISE EXPRESSLY AND SPECIFICALLY DISCLAIMED. Some jurisdictions do not allow limitations on how long an


implied warranty or condition lasts, so the above limitation may not apply to You. This limited warranty gives You specific legal rights, and You may also have other rights which vary from jurisdiction to jurisdiction.

If You believe You have found any such error or defect in the CD-ROM during the warranty period, (i) if You are in the United States, call Casino City Press at 617-332-2850 between the hours of 9:00 a.m. and 5:00 p.m. Monday through Friday (Eastern Time), holidays excluded, and provide the Product ISBN number; or (ii) if You are outside the United States, send Your original CD-ROM disc to Casino City Press, 95 Wells Avenue, Newton, Massachusetts 02459, United States, together with dated proof of purchase, the Product ISBN number, a brief description of such error or defect and the address to which it is to be returned. If You have a problem resulting from a manufacturing defect in the CD-ROM, the entire liability of Casino City Press and Your exclusive remedy for breach of this limited warranty shall be replacement of the CD-ROM, within a reasonable period of time and without charge, with a corrected version of the CD-ROM. Some jurisdictions do not allow the exclusion or limitation of relief, incidental or consequential damages, so the above limitation or exclusion may not apply to You.

CASINO CITY PRESS SHALL NOT BE LIABLE FOR SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR OTHER INDIRECT DAMAGES, EVEN IF CASINO CITY PRESS IS ADVISED OF OR AWARE OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT SHALL THE LIABILITY OF CASINO CITY PRESS EXCEED THE PURCHASE PRICE OF THIS PACKAGE. Some jurisdictions do not allow the exclusion or limitation of relief, incidental or consequential damages, or the limitation of liability to specified amounts, so the above limitation or exclusion may not apply to You.

GENERAL: This Agreement constitutes the entire understanding between Casino City Press and You with respect to the subject matter hereof. Any change to this Agreement must be in writing, signed by Casino City Press and You. Terms and conditions as set forth in any purchase order which differ from, conflict with, or are not included in this Agreement, shall not become part of this Agreement unless specifically accepted by Casino City Press in writing. You shall be responsible for and shall pay, and shall reimburse Casino City Press on request if Casino City Press is required to pay, any sales, use, value added (VAT), consumption or other tax (excluding any tax that is based on the net income of Casino City Press), assessment, duty, tariff, or other fee or charge of any kind or nature that is levied or imposed by any governmental authority on the Package.

EXPORT AND IMPORT COMPLIANCE: In the event You export the CD-ROM or the Documentation from the country in which You first received it, You assume the responsibility for compliance with all applicable export and re-export regulations, as the case may be.

GOVERNING LAW; ARBITRATION: This Agreement shall be governed by, and any arbitration hereunder shall apply, the laws of the Commonwealth of Massachusetts, U.S.A., excluding (i) its conflict of laws principles; (ii) the United Nations Convention on Contracts for the International Sale of Goods; (iii) the 1974 Convention on the Limitation Period in the International Sale of Goods; and (iv) the Protocol amending the 1974 Convention, done at Vienna April 11, 1980.

Any dispute, controversy or claim arising out of or relating to this Agreement or to a breach hereof, including its interpretation, performance or termination, shall be finally resolved by arbitration. The arbitration shall be conducted by three (3) arbiters, one to be appointed by Casino City Press, one to be appointed by You and a third being nominated by the two arbitrators so selected, or if they cannot agree on a third arbitrator, by the President of the American Arbitration Association (“AAA”). The arbitration shall be conducted in English and in accordance with the commercial arbitration rules of the AAA. The arbitration, including the rendering of the award, shall take place in Boston, Massachusetts, and shall be the exclusive forum for resolving such dispute, controversy or claim. The decision of the arbitrators shall be binding upon the parties hereto, and the expense of arbitration (including without limitation the award of attorney’s fees to the prevailing party) shall be paid as the arbitrators determine. The


decision of the arbitrators shall be executory, and judgment thereon may be entered by any court of competent jurisdiction. Notwithstanding anything contained in this Paragraph to the contrary, Casino City Press shall have the right to institute judicial proceedings against You or anyone acting by, through or under You, in order to enforce the rights of Casino City Press hereunder through reformation of contract, specific performance, injunction or similar equitable relief.

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