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Google Great Online Shopping Festival ranks as the most preferred online shopping festival of 2014 and voted as the best e-commerce site in India: Survey by

National, December 29, 2014

The 2nd edition of the much awaited 'People's Choice Survey by, Indias largest Cashback & Coupons site is out and the 2014 year results reveal the top online shopping festivals, factors that encouraged online shopping and the most preferred e-retailer across various product categories, among other insights. The survey which was conducted at a pan-India level saw a participation of more than 2,000 people. The respondents were from both metros and Tier I, II & III cities with 65% males and primarily between the age group of 18-30 years.

On the survey Swati Bhargava Co-Founder, said, The 'People's Choice Survey is an annual report by in an attempt to identify key trends in the world of online shopping in India. This year the industry was abuzz with fresh funding of close to $3.9 billion among top-e-retailers, the Flipkart-Myntra merger and mega sale days like GOSF, Flipkarts Big Billion Day and more. It comes as no surprise that GOSF was the most favourite shopping festival, with 42% respondents in favour and Flipkarts Big Billion Day was not far behind with almost 40% votes. wore the crown of the most popular website and Cashback & Deals was the favored factor to shop online among consumers.

It is a very exciting time to be in Indian ecommerce right now and the industry is excited for an even bigger and better 2015. alone has witnessed an overall growth of 1000 per cent in traffic and 500 per cent increase in revenues in the past 12 months.


Top Online Shopping Festival 2014 (in terms of deals & offers)

1. Google Great Online Shopping Festival 2014 42%

2. Flipkart Big Bllion Day 40%

3. Snapdeal Big Savings Day 10%

4. Diwali Dhamaka Sales by various retailers 8%

Best e-commerce website of 2014 (overall positioning)


2. Flipkart

3. Snapdeal

4. Myntra

5. Jabong

6. Shopclues

7. Paytm

The most preferred e-retailer across various product categories

a) Best online site to shop for - Mobiles & Accessories Flipkart

b) Best online site to shop for Laptops & Electronics

c) Best online site to shop for Fashion Myntra & Jabong

d) Best online site to shop for Lingerie Zivame

e) Best online site to shop for - Babycare products Firstcry

f) Best online site to shop for - Home Dcor FabFurnish

g) Best online site for Recharge Paytm

h) Best online site for - Travel deals Makemytrip

Factors that encourage consumers to shop online

1. Cashback & coupons 30%

2. Discounted prices 23%

3. Variety/options 13%

4. Convenience 12%

5. Payment options 12%

6. Easy Return Policy 10%


Over 2000 people participated from both metros and Tier I, II & III cities

Over 65% Male rest female

Over 85% between the age group of 18-30 years


Incepted in 2013 is Indias No.1 Cashback & Coupons site. With over 500 partner e-commerce sites such as, Flipkart, Myntra, Jabong; it allows customers to save money when buying items across these sites. CashKaro gives its members extra Cashback when they visit any partner site via CashKaro and then shop. This is paid over & above free Coupons which are also featured on and on top of existing discounts being offered by retailers. The Cashback amount is collected in ones CashKaro account and when confirmed, it is transferred to his/her bank account.

Media Contact

Arun Mittal - 9654521511