casestudy

(A way to communicate and learn from “Internationalization” Experiences)

Case Studies

12/19/20161 PREM KUMAR SONI

definition

12/19/2016PREM KUMAR SONI3

1. a process or record of research into the development of a

particular person, group, or situation over a period of time.

"the case study was undertaken over a period of two months

through a series of visits to the school"

2. a particular instance of something used or analysed in order

to illustrate a thesis or principle.

"airline deregulation provides a case study of the effects of

the internal market"


A case study is about a person, group, or situation that has

been studied over time. If the case study, for instance, is

about a group, it describes the behavior of the group as a

whole, not the behavior of each individual in the group.

Case studies can be produced by following a

formal research method. These case studies are likely to

appear in formal research venues, as journals and professional

conferences, rather than popular works. The resulting body

of 'case study research' has long had a prominent place in

many disciplines and professions, ranging from psychology,

anthropology, sociology, and political science to education,

clinical science, social work, and administrative science

Types of case study include the

following:


Illustrative case studies. These are primarily descriptivestudies. They typically utilize one or two instances of an eventto show the existing situation. Illustrative case studies serveprimarily to make the unfamiliar familiar and to give readersa common language about the topic in question.

Exploratory (or pilot) case studies. These arecondensed case studies performed before implementing alarge scale investigation. Their basic function is to helpidentify questions and select types of measurement prior tothe main investigation. The primary pitfall of this type ofstudy is that initial findings may seem convincing enough tobe released prematurely as conclusions.


Cumulative case studies. These serve to aggregate

information from several sites collected at different times.

The idea behind these studies is the collection of past studies

will allow for greater generalization without additional cost

or time being expended on new, possibly repetitive studies.

Critical instance case studies. These examine one or

more sites for either the purpose of examining a situation of

unique interest with little to no interest in generalization, or

to call into question or challenge a highly generalized or

universal assertion. This method is useful for answering cause

and effect questions.

Case Study Format:Internationalizing Extension

1. Context: Background

information, climate,

concerns, issues

2. Strategies Described:

approaches taken,

agencies and actors

involved

3. Challenges: concerns

that emerged, various

perspectives

4. Outcomes:

accomplishments, changes,

lessons learned


1. Context

Information about theorganizational andenvironmental setting

Climate of theorganization or setting

History or conditionsinfluencing thesituation

Current concerns orissues


2. Strategies Described

Facts about the case—narrative thatdescribes whatinnovations wereintroduced

Actors involved

Strategies tried

Goals or outcomesexpected


3. Challenges Encountered

Challenges that emerged

Perspectives of various

actors

Decisions taken

Actions or changes made


4. Outcomes

Results of changestaken or practicescontinued

Analysis of post-intervention situation

Accomplishments oroutcomes

Lessons learned


Use of a case study

Read the written case

study

Analyze the strategies and

resulting outcomes—

what happened and why?

Discuss what could have

been done to further

enhance

outcomes, how could

this experience be

adapted/replicated

•Highlight principles

or lessons learned


Tips For Creating a Great Case Study


Case studies are a great way to tell the world how

valuable your products or services are.

They go beyond simple testimonials by showing real-

life examples of how you were able to satisfy your

customer’s needs and help them accomplish their

goals.

With great case studies, you will be able to highlight

your successes in a way that will make your ideal

potential customer become your customer.

The following are some tips on how to make your case

studies a powerful asset in soliciting business.

1. Write About Someone Your Ideal

Customer Can Relate To


Do you know who your ideal customer is? If it’ssomeone in the education industry, then make yourcase studies about your university customers. If it’ssomeone in the automobile industry, then make yourcase studies about auto parts and accessoriesmanufacturers.

The goal is to ensure that once your ideal customer has read your case studies, they will feel:

You are comfortable in their industry.

You know their industry’s specific needs.

You know how to give their industry targeted results.

2. Tell the Story from Start to Finish


People enjoy reading a story. A great case study will

allow someone to really get to know the customer in

the case study including:

Who is the sample customer and what do they do?

What were the customer’s goals?

What were the customer’s needs?

How did you satisfy those needs and help the customer

meet their goals?

3. Provide Easy to Read Formatting


No one really likes to read one huge chunk of text, no matter

how interesting and informative it might be. Be sure to use

good content formatting elements like you would with

articles, blog posts, and copywriting on your website

including:

Headers

Images

Bulleted lists

Bolded & italicized text

4. Include Real Numbers


Have you ever read case studies where a business

states that they “doubled traffic” for the customer in

their case study and wondered if that meant they went

from 100 to 200 visits or 10,000 to 20,000 visits?

Certain ways of displaying numbers can have an

ambiguous meaning. You will want your case study to

be as clear as day.

So instead of just saying you doubled their traffic,

show them real numbers and (if possible) real proof.

5. Talk Specific Strategy


So you doubled a website’s traffic or sales, right? How

did you do it? This is where you sell your products or

services simply by saying which ones you used and

how they led to the desired result.

You shouldn’t just say “our online marketing services

led to these results.” Instead, you should say “it was a

combination of a three-month dedicated social media

campaign focusing on Facebook & YouTube and five

months of link building that led to an increase in

rankings plus brand exposure that led to these results.”

6. Try Different Formats


While people like stories, case studies do not have to

be fit into story form every time. You could try

different types of case studies, such as an interview

format where you have your clients answer the same

questions mentioned earlier about what they do, their

needs, their goals, and how you met them.

Quoting your customer in their own words will

make the case study even more relatable to your

ideal customer than you telling the story.

7. Appeal to Different Types of Learners


While some people enjoy reading, others may prefer

audio, video, or visual representation of your case

study. So consider taking your text-based case studies

and re-purposing the content as:

A podcast

A YouTube video

Or even an infographic (such as the one below)

8. Make Them Easy to Find


What’s the point of having great case studies if no one

will ever read them? Be sure that your case studies are

organized and easy to find

Thank you


casestudy

Engineering