case study valentine's day contest
TRANSCRIPT
www.kwebmaker.com
Valentine’s Day Campaign
www.kwebmaker.com
Quick Facts about the Campaign
• The campaign ran for 8 days Feb 12 – Feb 20 2013
• When we began the campaign,
we had 3000 odd likes on the page
• By the end of the campaign we had 9000+likes
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The Objective set in front of us was three fold
1. Create Awareness of MSD7Android2. Increase Outreach on FB3. Ensure High Engagement on FB
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To meet all the objectives we had to be innovative atThe same time ensure thatin one go we achieve all our goals
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The sterling idea was to create a contest around the theme of
Valentine’s Day which would subtly incorporate MSD7 Android
as well
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With the insight that everyone loves to have interesting
cover photo for their profile;
We created an application that would allow users to download 7 different type of cover photo
designs created by us
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The best part of the design was that
Each design had MSD7 and MAXX logo ingrained
along with the theme of Valentine’s Day
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As for the contest we asked users to upload any of our design as their cover photo;
Also tag and share the photo with maximum friends to win the coveted mobile – MSD7 Android
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What followed was a shock to everyone
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In only 8 Days
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More than 80% of fans engaging with the page during that period
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More than 1000 users participated in the contest
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More than 100 Users uploaded the
Cover photo
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Total Outreach on Facebook
More than 70 k users
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Not only did we achieve all the goals
that we had set out for, weSurpassed all Expectations
