case study: subway's slim down challenge
DESCRIPTION
We review several slides to show the impact social media had on ROI for this SUBWAY promotion.TRANSCRIPT
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Corporate social media consulting, training & tools
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‘Advocacy’ Is Today's ROI
Case Study
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Objective
sell ticketsObjective
build weight loss awareness
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Objective
what did we do?
strategy!
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Objective
build your advocates!
Advocates
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Objective
use your peoples…
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Objective
Facebook fans army!Shay Sorrells – 12,552 friendsPaul Martinelli – 2,987 friendsChristine Avanti – 764 friendsDan Vega – 546 friendsOther Speakers, buzz campaign Advocates – 4,200+ friends
Total – 21,049+
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Objective
instruct your army!
$$$
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Objective
create “buzz worthiness” create “buzz-worthiness”
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Objective
launch sweepstakes, contest!
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Objective
launch sweepstakes, contest! launch sweepstakes, contest!
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Objective
launch sweepstakes, contest!
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Objective
other viral tools…
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stats!
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ROI?
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Objective
numbers don’t lie…
Facebook0
50100150200250300350400450500
Registration page U
niqu
e Pa
ge V
iew
s
71%
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results?
That’s me!
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top 5 takeaways
1. research target audience (Facebook groups etc)
2. search for buzz campaign advocates3. create a reward system for advocates4. create sense of urgency, contest etc..5. Measure, Measure, Measure
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advocacy = ROI
Talk+Trust=
Transaction
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700 Military Cutoff Rd. Suite 231Wilmington, NC, 28405910.332.4163
Corporate social media consulting, training & tools