case study - saab - direct marketing

4
NOHA Direct Marketing - Saab CASE STUDY Saab

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Case Study - Saab - Direct Marketing We couldn’t really get our heads round the aircraft thing, so instead we got into the heads of potential Saab buyers - great cars for confident individuals. The translucent envelope read “Individuality comes from within’ revealing the leaflet cover line, ‘It doesn’t matter who sees you in a new Saab as long as you can see yourself in one.

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Page 1: Case Study - Saab - Direct Marketing

NOHA Direct Marketing - Saab

CASE STUDY

Saab

Page 2: Case Study - Saab - Direct Marketing

NOHA Direct Marketing - Saab

CASE STUDYSaab

We couldn’t really get our heads round the aircraft thing, so instead we got into the heads of potential Saab buyers - great cars for confident individuals.

The translucent envelope read“Individuality comes from within’ revealing the leaflet cover line, ‘It doesn’t matter who sees you in a new Saab as long as you can see yourself in one.

Page 3: Case Study - Saab - Direct Marketing

NOHA Direct Marketing - Saab

SAA

B. R

ange

Mai

ling

Page 4: Case Study - Saab - Direct Marketing

NOHA Direct Marketing - Saab

CASE STUDY

SaabThe work shown in the featured case study has been carried out by people who are currently working directly for or with Noha. In some instances this work may have been implemented while they were at previous agencies