case study - royal bank of scotland (rbs) - integrated marketing

NOHA Integrated - Royal Bank of Scotland

CASE STUDY

Royal Bank of Scotland


CASE STUDYRoyal Bank of Scotland Our client As a result of RBS’s acquisition of NatWest, in 2002 the invoice finance arms of the two banks – Royal Bank Invoice Finance and NatWest Commercial Services merged to create The Royal Bank of Scotland Commercial Services. The Client’s Challenge A new company with a new name meant a new brand. In response to the brand proposition ‘Invoice Finance. Sorted’, we were asked to devise and implement a new creative strategy. Crucially, the creative route needed to provide a framework for execution across communications to a range ofaudiences (each needing differing benefit messages), fit within rather than alienate the overall RBS Brand and be delivered fast and efficiently.


Our Solution The team quickly generated a wide range of initial ideas and the chosen route was honed into a final creative solution – ‘Tools’. Using original photography and simple but effective headlines such as ‘Invoices paid on the nail’, the creative strategy fitted the very direct brand proposition and provided the flexibility to meet the needs of the different audiences.

It also allowed for ongoing development following the brand launch. The implementation phase involved us developing five new brochures, a website, direct mail materials and a National and Business Press advertising campaign to launch the new brand.


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www.rbscs.co.uk INVOICE FINANCE Sorted

Contact us now on 0800 711 911

or e-mail us on [email protected]

Businesses need working capital. They don’t need unpaid

invoices. Through our invoice finance services we advance up

to 90% of outstanding trade debtors. Providing working capital to

support organic growth or acquisitions, even MBO and MBI

funding packages. Cashflow balanced. Client satisfied.

FUNDING NEEDSBALANCED




Is your cashflow taking a hammering from unpaid invoices?

We’ll help sort it out. Through our invoice finance services we

can advance you up to 90% of that unpaid money. Your money.

We’ll take away the hassle of running your own sales ledger,

and can even remove the worry of bad debts.

INVOICES PAIDON THE NAIL


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You need working capital to grow, but it’s tied up in unpaid invoices.

Through our invoice finance services we’ll advance you up to 90%

of that unpaid money. Your money. We can run your sales ledger

if you want, and can even remove the worry of bad debts. It’s your

choice. Free up your funds. Increase your cashflow.

EXPANSION CASHFREED UP




Consider your options. Maximise your potential. Through our

invoice finance services we’ll advance you up to 90% of your

unpaid invoices. Working capital to support growth, acquisitions,

MBO and MBI funding packages. Add a cutting edge to your

funding mix.

FUNDING MIXWITH TEETH


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Acquisition Finance.

Development Capital.

Mezzanine Finance.

Leasing.

Private Equity.

But that’s only if you want us to.

We don’t – as many companies do – say

we’re something we’re not. Like a ‘champion’.

What we do claim is that we’re specialists

in sorting out the finance you need to

achieve your goals.

If you don’t already bank with The Royal Bank of Scotland Commercial

Services, you don’t need to move.

Of course, if you are looking for an overall funding package, we can help.

Working alongside colleagues in our parent Bank, we can introduce

you to an extensive range of corporate services.

The way it works is straightforward. You

get up to 90% of the value of your unpaid

invoices. Immediately. Then once the

invoices are paid you get the remaining

amount, less the small charge we make for

providing the service. Simple.

Interested? Then talk to us.

We’ve designed a service especially for businesses like yours.

It’s called KeyCash.

Invoice finance.

Our approach sets us apart

The KeyCash team will sort out exactly

what you need. We understand businesses

and are responsive to their ups and downs.

And we know how our invoice finance

services will help you achieve your aims –

no matter how great or small. We send out

reminder letters and can even set up a

telephone collection service. We’ll work

around whatever suits you.

We only need to meet with you once to

start the service. We provide the software,

which comes on a CD and is easy to install

and use. All you have to do is enter your

invoice details on the system. And then we

transfer up to 90% direct to your bank

account. Immediately. It couldn’t be easier.

Or faster.

In independent research by Taylor Nelson Sofres, 8 out of

10 KeyCash clients said that invoice finance had helped

them achieve their business objectives.

KeyCash is the easiest and quickest way to secure invoice finance.

We can agree it with you over the phone.

It’s delivered via your PC, so it’s totally paperless

It’s instant – once you’re up and running on the system up to

90% of your outstanding invoices can be in your bank account

within 24 hours of starting the service.

It’s supported by a specialist team who understand you, your

industry and the ever-changing economic climate.

And it’s flexible – it comes with optional extras including bad

debt protection and special support for exporters

Invoice finance.

It’s designed for you

But this is probably what you’d expect

from any invoice finance provider. At RBS

Commercial Services it’s our approach that

sets us apart.

KeyCash INVOICE FINANCE Sorted

INVOICES PAIDON THE NAIL

GIVE YOUR FUNDING MIX TEETH

INVOICE FINANCE Sorted

It increases every month as your sales

increase and your business grows. It’s

dictated by your success.

Invoice Finance is the smart way to

manage your cashflow and finance your

expansion plans – all at the same time.

More and more businesses are now using

invoice finance to help them take control.

Interested? Then talk to us.

You can choose to retain as much or as

little involvement in your sales ledger

administration and collections process as

you want. In addition we provide:

Specialist services including bad debt

protection and support for exporters

Expert teams who understand you, your

industry and the ever-changing economic

climate

A network of offices that can respond

quickly to your needs and provide fast

decision-making

An easy to use PC-based system to help

you stay in touch

The Bank of England and The CBI both recommend invoice finance as the

sensible way to finance growth. And it’s now the fastest growing form of business

finance in the UK with demand increasing by around 20% every year.

RBS Commercial Services is the UK’s leading invoice finance company with the

widest range of invoice finance products and services in the market. We offer

services that simply provide finance and others that help take away the hassle of

credit management.

Invoice finance. .

It’s the smart way

Invoice finance.

From the specialists

Invoice finance is the modern form of

business finance. It can transform your

business by turning your unpaid invoices

into working capital. To help you expand.

To help you take control.

The way it works is straightforward. You

get up to 90% of the value of your unpaid

invoices. Immediately. Then once the

invoices get paid, you get the remaining

amount, less the small charge we make

for providing the service. Simple.

Unlike other more traditional forms of

finance, such as an overdraft, the capital

injection you receive has no limits and it’s

not a one-off payment.

And importantly, if your client is already

banking with someone else, they don’t need

to switch banks to make use of our services.

We’ll work around whatever suits them.

We are specialists in invoice finance and we

concentrate all our efforts on providing you

and your clients with a professional service.

We understand the funding requirements of businesses, large and small, with

modest or ambitious plans. And we know how our invoice finance services will help

your clients achieve their aims.

We work closely with many professional advisers but we don’t – as many companies

do – say we’re something we’re not. Like a ‘champion’.

What we do claim is that we get the job done.

Of course, if you need to arrange a full finance solution for a client, we’ll be happy

to help. We’ll introduce you to our colleagues within The Royal Bank of Scotland

and NatWest and work with them to tailor-make something to suit. But that’s only

if you want us to.

Invoice finance.

Helping you to help them

We recognise that your clients have spent

time building relationships with their

customers so we tailor our collection

service to match the way they work. And

because we operate from a network of

offices we understand local issues and can

make decisions swiftly.

It’s our approach

that really sets us apart

We don’t – as many companies do – say

we’re something we’re not. Like a ‘champion’.

We are specialists in invoice finance and we

concentrate all our efforts on providing you

with a professional service.

But this is probably what you’d expect from any invoice

finance provider. At RBS Commercial Services it’s our

approach that really sets us apart.

You don’t need to switch banks to make use of our services. But if you do ask

our advice on a mix of business finance, we’ll be happy to help. We’ll work with our

colleagues within The Royal Bank of Scotland Group to tailor-make something to

suit you. But that’s only if you want us to.

Our specialist team will sort out exactly

what you need. We understand the funding

requirements of established businesses that

are keen to grow and we know how our

invoice finance services can help you achieve

your aims.

BALANCE YOUR CLIENTS’FUNDING NEEDS



Indu

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10% of what the administration fee would have been on the previous twelve months turnover (including VAT) had Invoice

Finance been in place.

This rises to 14% for the second client taken on in a twelve month period and 18% for the third and subsequent clients

– payable when the agreement commences.

A one-off payment of £250 payable one month after commencement

Plus

10% of the actual administration fee charged. This is paid to you quarterly in arrears for the first three years and for the

first two clients introduced.

For the third, fourth and fifth client taken on in a twelve month period, the commission payable will increase to 14% and

this will further increase to 18% for the sixth and subsequent clients.

and

If the client remains with The Royal Bank of Scotland Commercial Services for a period of three years you will receive

a one-off bonus payment of £250.

Commission will be

payable for every

new client that you

introduce to us and

you can choose

from two options

REWARD SCHEMEFOR ACCOUNTANTS

O P T I O N 1

O P T I O N 2

Business introduced by Accountants to The Royal bank of Scotland Commercial Services

tends to be of a very high quality. Out progressive Reward Scheme has been designed to

show our appreciation for recommending our services to your clients.

For further information, call our free enquiry Line: 0800 711 911or e-mail us on [email protected]


QUOTATION

PRESSRELEASEPRESSRELEASEPRESSRELEASE

For further information contact

Lawson Dodd Communications Management 48 Welbeck Street, London W1G 9XL.Telephone: 020 7535 1355Facsimile: 020 7535 1350E-mail: [email protected]



S a l e s l e d g e r i n f o r m a t i o n5 .

P u r c h a s e l e d g e r i n f o r m a t i o n6 .

G e n e r a l i n f o r m a t i o n7 .

8 .

The following documents will help us assess the benefits and suitability of KeyCash to your business.

Please send us as much information as possible and indicate which you have been able to include.

Sample invoice Sample credit note Sample proof of delivery

Sample signed satisfaction note Last audited accounts Latest management accounts

Cashflow forecasts An aged debtor listing Your sales/product literature

An aged creditor listing

Declaration: I/We authorise the Royal Bank of Scotland Commercial Services to seek any further information they may require

from any source including our Bankers to process this Application and understand that all information will be treated in the strictest

confidence. I/We certify that all the above details are correct to the best of my/our knowledge.

Signed Date

KEYCASHCONFIDENTIAL BUSINESS PROFILE

Sales ledger balance and ageing

Total balance Debts not yet due 1 month o/due 2 months o/due 3 months + o/due

£££££

Number of customers with outstanding balances

What are your normal credit terms?

Please list names and addresses of 5 customers who currently owe you the highest amounts

Name Address Balance o/s (£)

1 £

2 £

3 £

4 £

5 £

Your 3 largest suppliers/creditors

Name Address Balance o/s (£)

1 £

2 £

3 £

Total balance of purchase ledger £

N.B. Copies of suppliers’ terms and conditions/agreements, if available, will be required

PAYE/NI outstanding £ Amounts and dates due

VAT outstanding £ Amounts and dates due

How did you hear about KeyCash? (please tick)

Bank Accountant Mailshot Advert Yellow Pages Other


KEYCASHCONFIDENTIAL BUSINESS PROFILEP l e a s e c o m p l e t e a l l s e c t i o n s1 .

Business name

Trading address

Post code Tel No Fax No

Nature of business

No of years trading at above address No of years trading

Business status: Limited Partnership Plc Sole Trader Other

Registered office address (if different from trading address):

Registered company number:

Name

Address

Postcode

Name

Address

Postcode

Name

Address

Postcode

Name

Address

Postcode

Sales last year – £ Net profit/(Loss) – £

Projected sales next 12 months – £ Projected profit/(Loss) – £

Issued share capital /Capital account – £

Date of last financial accounts Year end

Accountants/Auditors Do you use cash accounting for VAT purposes?

Bankers Branch

Overdraft – current limit – £ Current balance – £

Interest rate (above base rate) Other loans/HP etc. (limits)

Security

Do you have a factoring facility at present? If yes, who do you use?

D i r e c t o r s / P a r t n e r s / P r o p r i e t o r s ’ f u l l n a m e , a d d r e s s e s a n d p o s t c o d e s2 .

F i n a n c i a l i n f o r m a t i o n3 .

S a l e s f o r l a s t s i x m o n t h s4 .

Month UK sales inc. VAT Export sales No of invoices No of Credit Value of credit notes

UK Export Notes

£ £ £

£ £ £

£ £ £

£ £ £

£ £ £

£ £ £

£ £ £

Totals

P l e a s e p r o v i d e s e p a r a t e d e t a i l s i f t h e r e a r e m o r e t h a n f o u r p r i n c i p a l s


CASE STUDY

Royal Bank of ScotlandThe work shown in the featured case study has been carried out by people who are currently working directly for or with Noha. In some instances this work may have been implemented while they were at previous agencies

case study - royal bank of scotland (rbs) - integrated marketing

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